Brandwave

AI dictation tools:Which brands are most popular in search?

In August 2026, Otter was the most searched among AI dictation tools worldwide, with an estimated 411K branded searches and 73.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Otter73.1%
  2. Whisper16.1%
  3. MacWhisper8.8%
  4. Willow1.2%
  5. Dragon0.78%

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Share of SearchLeaderboard

Compare the tools that turn speech into text. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among AI dictation tools worldwide, by month

Share of Search by month for Otter, Whisper, MacWhisper. The figures are in the table below the chart.

View monthly share of search table
MonthOtterWhisperMacWhisperWillowDragon
Oct 202582.7%12.6%3.1%0.5%1.1%
Nov 202579.4%14.7%4.4%0.71%0.87%
Dec 202579.8%14.2%4.3%0.69%1%
Jan 202679.6%13.8%5%0.82%0.82%
Feb 202678.8%13.4%6%0.98%0.8%
Mar 202676%15.6%7%0.76%0.62%
Apr 202673.3%18.6%6.8%0.61%0.61%
May 202673.5%17.4%7.8%0.7%0.57%
Jun 202671.1%20.2%7.4%0.66%0.66%
Jul 202671.5%18.2%8.2%1.3%0.73%
Aug 202673.1%16.1%8.8%1.2%0.78%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Otter

    73.1%

    Held 1st. 411K estimated branded searches, -4.7% vs prior month. Share +1.6 points.

  2. 2.Whisper

    16.1%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -2.1 points.

  3. 3.MacWhisper

    8.8%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Willow

    1.2%

    Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  5. 5.Dragon

    0.78%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among AI dictation tools worldwide?

In August 2026, Otter was the most searched among AI dictation tools worldwide, with an estimated 411K branded searches and 73.1% estimated Share of Search within this set. Whisper is in 2nd place, 57 percentage points behind at 16.1% Share of Search.

Global AI dictation tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Otter82.7% → 73.1%82.7%Oct 202571.1%Jun 20261st
Whisper12.6% → 16.1%20.2%Jun 202612.6%Oct 20252nd
MacWhisper3.1% → 8.8%8.8%Aug 20263.1%Oct 20253rd
Willow0.5% → 1.2%1.3%Jul 20260.5%Oct 20255th → 4th
Dragon1.1% → 0.78%1.1%Oct 20250.57%May 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Otter’s estimated Share of Search among AI dictation tools worldwide decreased from 82.7% to 73.1%.
  • Across the 11 months ending August 2026, Whisper’s estimated Share of Search among AI dictation tools worldwide increased from 12.6% to 16.1%.
  • Across the 11 months ending August 2026, MacWhisper’s estimated Share of Search among AI dictation tools worldwide increased from 3.1% to 8.8%.
  • Across the 11 months ending August 2026, Willow’s estimated Share of Search among AI dictation tools worldwide increased from 0.5% to 1.2%.
  • Across the 11 months ending August 2026, Otter’s estimated Share of Search among AI dictation tools worldwide peaked at 82.7% in October 2025 and was lowest at 71.1% in June 2026.
  • Across the 11 months ending August 2026, Whisper’s estimated Share of Search among AI dictation tools worldwide peaked at 20.2% in June 2026 and was lowest at 12.6% in October 2025.
  • Across the 11 months ending August 2026, Willow rose from 5th to 4th among AI dictation tools worldwide.
  • Across the 11 months ending August 2026, Dragon fell from 4th to 5th among AI dictation tools worldwide.

How did search popularity change for AI dictation tools worldwide in August 2026?

  1. In August 2026, Otter gained estimated Share of Search among AI dictation tools worldwide, from 71.5% to 73.1%.

  2. In August 2026, MacWhisper gained estimated Share of Search among AI dictation tools worldwide, from 8.2% to 8.8%.

  3. In August 2026, Whisper lost estimated Share of Search among AI dictation tools worldwide, from 18.2% to 16.1%.

  4. Estimated monthly branded searches for Willow worldwide rose 83.3% over 11 measured months, from 3.6K to 6.6K in August 2026.

  5. Estimated monthly branded searches for Dragon worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.

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