How popular isMacWhisper in search?
In August 2026, there were an estimated 49.5K branded searches for MacWhisper worldwide which is up 123% over the last 11 months. MacWhisper holds 8.8% estimated Share of Search among AI dictation tools worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which AI dictation tools compete with MacWhisper?
Share of Search by month for Otter, Whisper, MacWhisper. The figures are in the table below the chart.
View monthly share of search table
| Month | Otter | Whisper | MacWhisper | Willow | Dragon |
|---|---|---|---|---|---|
| Oct 2025 | 82.7% | 12.6% | 3.1% | 0.5% | 1.1% |
| Nov 2025 | 79.4% | 14.7% | 4.4% | 0.71% | 0.87% |
| Dec 2025 | 79.8% | 14.2% | 4.3% | 0.69% | 1% |
| Jan 2026 | 79.6% | 13.8% | 5% | 0.82% | 0.82% |
| Feb 2026 | 78.8% | 13.4% | 6% | 0.98% | 0.8% |
| Mar 2026 | 76% | 15.6% | 7% | 0.76% | 0.62% |
| Apr 2026 | 73.3% | 18.6% | 6.8% | 0.61% | 0.61% |
| May 2026 | 73.5% | 17.4% | 7.8% | 0.7% | 0.57% |
| Jun 2026 | 71.1% | 20.2% | 7.4% | 0.66% | 0.66% |
| Jul 2026 | 71.5% | 18.2% | 8.2% | 1.3% | 0.73% |
| Aug 2026 | 73.1% | 16.1% | 8.8% | 1.2% | 0.78% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.1% | 411K | -4.7% | +1.6 points | |
| 2, held 2nd | 16.1% | 90.5K | -17.7% | -2.1 points | |
| 3, held 3rd | 8.8% | 49.5K | 0% | +0.6 points | |
| 4, held 4th | 1.2% | 6.6K | -18.5% | -0.2 points | |
| 5, held 5th | 0.78% | 4.4K | 0% | +0.1 points |
1.
Otter73.1%
Held 1st. 411K estimated branded searches, -4.7% vs prior month. Share +1.6 points.
2.
Whisper16.1%
Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -2.1 points.
8.8%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.
4.
Willow1.2%
Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
5.
Dragon0.78%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between MacWhisper and its closest rivals
How has branded search demand for MacWhisper changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for MacWhisper worldwide rose from 22.2K to 49.5K.
- Across the 11 months ending August 2026, MacWhisper’s estimated Share of Search among AI dictation tools worldwide increased from 3.1% to 8.8%.
How did search popularity change for AI dictation tools worldwide in August 2026?
5 changes
In August 2026, Otter gained estimated Share of Search among AI dictation tools worldwide, from 71.5% to 73.1%.
In August 2026, MacWhisper gained estimated Share of Search among AI dictation tools worldwide, from 8.2% to 8.8%.
In August 2026, Whisper lost estimated Share of Search among AI dictation tools worldwide, from 18.2% to 16.1%.
Estimated monthly branded searches for Willow worldwide rose 83.3% over 11 measured months, from 3.6K to 6.6K in August 2026.
Estimated monthly branded searches for Dragon worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.
How is MacWhisper measured?
Brandwave collects information about searches that people make online using MacWhisper’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- macwhisper
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