Brandwave

How popular isOtter in search?

In August 2026, there were an estimated 411K branded searches for Otter worldwide which is down 31.1% over the last 11 months. Otter holds 73.1% estimated Share of Search among AI dictation tools worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Otter73.1%
  2. Whisper16.1%
  3. MacWhisper8.8%
  4. Willow1.2%
  5. Dragon0.78%
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Which AI dictation tools compete with Otter?

Otter against AI dictation tools worldwide, by month

Share of Search by month for Otter, Whisper, MacWhisper. The figures are in the table below the chart.

View monthly share of search table
MonthOtterWhisperMacWhisperWillowDragon
Oct 202582.7%12.6%3.1%0.5%1.1%
Nov 202579.4%14.7%4.4%0.71%0.87%
Dec 202579.8%14.2%4.3%0.69%1%
Jan 202679.6%13.8%5%0.82%0.82%
Feb 202678.8%13.4%6%0.98%0.8%
Mar 202676%15.6%7%0.76%0.62%
Apr 202673.3%18.6%6.8%0.61%0.61%
May 202673.5%17.4%7.8%0.7%0.57%
Jun 202671.1%20.2%7.4%0.66%0.66%
Jul 202671.5%18.2%8.2%1.3%0.73%
Aug 202673.1%16.1%8.8%1.2%0.78%
Sep 2026—————

  1. 1.Otter

    73.1%

    Held 1st. 411K estimated branded searches, -4.7% vs prior month. Share +1.6 points.

  2. 2.Whisper

    16.1%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -2.1 points.

  3. 3.MacWhisper

    8.8%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Willow

    1.2%

    Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  5. 5.Dragon

    0.78%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Otter and its closest rivals

How has branded search demand for Otter changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Otter worldwide fell from 596K to 411K.
  • Across the 11 months ending August 2026, Otter’s estimated Share of Search among AI dictation tools worldwide decreased from 82.7% to 73.1%.
  • Across the 11 months ending August 2026, Otter’s estimated Share of Search among AI dictation tools worldwide peaked at 82.7% in October 2025 and was lowest at 71.1% in June 2026.

How did search popularity change for AI dictation tools worldwide in August 2026?

  1. In August 2026, Otter gained estimated Share of Search among AI dictation tools worldwide, from 71.5% to 73.1%.

  2. In August 2026, MacWhisper gained estimated Share of Search among AI dictation tools worldwide, from 8.2% to 8.8%.

  3. In August 2026, Whisper lost estimated Share of Search among AI dictation tools worldwide, from 18.2% to 16.1%.

  4. Estimated monthly branded searches for Willow worldwide rose 83.3% over 11 measured months, from 3.6K to 6.6K in August 2026.

  5. Estimated monthly branded searches for Dragon worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.

Where does Otter compete?

Otter is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Caption and subtitle tools2nd of 524.4%Show ranking
Transcription services1st of 638.2%Show ranking
Transcription services1st of 441%Show ranking
AI meeting notetakers1st of 741.1%Show ranking
AI meeting assistants1st of 566.6%Show ranking
Meeting notes apps1st of 668.2%Show ranking
AI dictation tools1st of 573.1%Shown above
AI summarisation tools1st of 397.1%Show ranking

How is Otter measured?

Brandwave collects information about searches that people make online using Otter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

20 branded search terms

  • otter ai
  • otter ai app
  • otter ai audio to text
  • otter ai download
  • otter ai free
  • otter ai meeting notes
  • otter ai note taker
  • otter ai notetaker
  • otter ai pricing
  • otter ai speech to text
  • otter ai transcription
  • otter ai video transcription
  • otter app
  • otter meeting notes
  • otter transcribe
  • otter transcription
  • otter.ai
  • otterai
  • what is otter ai
  • www otter ai

Do you work for Otter? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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