Otter vs Willow:Which is more popular by branded search?
In August 2026, Otter had more branded searches than Willow among AI dictation tools worldwide. Otter was estimated to have 411K branded searches compared to Willow’s 6.6K, and held a 73.1% Share of Search versus Willow’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Otter or Willow?
Compare the tools that turn speech into text. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Otter, Willow. The figures are in the table below the chart.
View monthly share of search table
| Month | Otter | Whisper | MacWhisper | Willow | Dragon |
|---|---|---|---|---|---|
| Oct 2025 | 82.7% | 12.6% | 3.1% | 0.5% | 1.1% |
| Nov 2025 | 79.4% | 14.7% | 4.4% | 0.71% | 0.87% |
| Dec 2025 | 79.8% | 14.2% | 4.3% | 0.69% | 1% |
| Jan 2026 | 79.6% | 13.8% | 5% | 0.82% | 0.82% |
| Feb 2026 | 78.8% | 13.4% | 6% | 0.98% | 0.8% |
| Mar 2026 | 76% | 15.6% | 7% | 0.76% | 0.62% |
| Apr 2026 | 73.3% | 18.6% | 6.8% | 0.61% | 0.61% |
| May 2026 | 73.5% | 17.4% | 7.8% | 0.7% | 0.57% |
| Jun 2026 | 71.1% | 20.2% | 7.4% | 0.66% | 0.66% |
| Jul 2026 | 71.5% | 18.2% | 8.2% | 1.3% | 0.73% |
| Aug 2026 | 73.1% | 16.1% | 8.8% | 1.2% | 0.78% |
| Sep 2026 | — | — | — | — | — |
How has the Otter and Willow comparison changed over the last 12 months?
3 findings
- Otter was ahead of Willow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Otter’s estimated Share of Search among AI dictation tools worldwide moved from 82.7% to 73.1%, and its estimated monthly branded searches moved from 596K to 411K.
- Across the 11 months ending August 2026, Willow’s estimated Share of Search among AI dictation tools worldwide moved from 0.5% to 1.2%, and its estimated monthly branded searches moved from 3.6K to 6.6K.
How did search popularity change for AI dictation tools worldwide in August 2026?
2 changes
In August 2026, Otter gained estimated Share of Search among AI dictation tools worldwide, from 71.5% to 73.1%.
Estimated monthly branded searches for Willow worldwide rose 83.3% over 11 measured months, from 3.6K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Otter’s and Willow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Otter
20 branded search terms
- otter ai
- otter ai app
- otter ai audio to text
- otter ai download
- otter ai free
- otter ai meeting notes
- otter ai note taker
- otter ai notetaker
- otter ai pricing
- otter ai speech to text
- otter ai transcription
- otter ai video transcription
- otter app
- otter meeting notes
- otter transcribe
- otter transcription
- otter.ai
- otterai
- what is otter ai
- www otter ai
Willow
1 branded search term
- willow voice
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.