Brandwave

How popular isWillow in search?

In August 2026, there were an estimated 6.6K branded searches for Willow worldwide which is up 83.3% over the last 11 months. Willow holds 1.2% estimated Share of Search among AI dictation tools worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Otter73.1%
  2. Whisper16.1%
  3. MacWhisper8.8%
  4. Willow1.2%
  5. Dragon0.78%
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Where does Willow compete?

Willow is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
AI dictation tools4th of 51.2%Shown below
Breast pump brands5th of 51.5%Show ranking

Which AI dictation tools compete with Willow?

Willow against AI dictation tools worldwide, by month

Share of Search by month for Otter, Whisper, MacWhisper, Willow. The figures are in the table below the chart.

View monthly share of search table
MonthOtterWhisperMacWhisperWillowDragon
Oct 202582.7%12.6%3.1%0.5%1.1%
Nov 202579.4%14.7%4.4%0.71%0.87%
Dec 202579.8%14.2%4.3%0.69%1%
Jan 202679.6%13.8%5%0.82%0.82%
Feb 202678.8%13.4%6%0.98%0.8%
Mar 202676%15.6%7%0.76%0.62%
Apr 202673.3%18.6%6.8%0.61%0.61%
May 202673.5%17.4%7.8%0.7%0.57%
Jun 202671.1%20.2%7.4%0.66%0.66%
Jul 202671.5%18.2%8.2%1.3%0.73%
Aug 202673.1%16.1%8.8%1.2%0.78%
Sep 2026—————

  1. 1.Otter

    73.1%

    Held 1st. 411K estimated branded searches, -4.7% vs prior month. Share +1.6 points.

  2. 2.Whisper

    16.1%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -2.1 points.

  3. 3.MacWhisper

    8.8%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Willow

    1.2%

    Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  5. 5.Dragon

    0.78%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Willow and its closest rivals

How has branded search demand for Willow changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Willow worldwide rose from 3.6K to 6.6K.
  • Across the 11 months ending August 2026, Willow’s estimated Share of Search among AI dictation tools worldwide increased from 0.5% to 1.2%.
  • Across the 11 months ending August 2026, Willow rose from 5th to 4th among AI dictation tools worldwide.

How did search popularity change for AI dictation tools worldwide in August 2026?

  1. In August 2026, Otter gained estimated Share of Search among AI dictation tools worldwide, from 71.5% to 73.1%.

  2. In August 2026, MacWhisper gained estimated Share of Search among AI dictation tools worldwide, from 8.2% to 8.8%.

  3. In August 2026, Whisper lost estimated Share of Search among AI dictation tools worldwide, from 18.2% to 16.1%.

  4. Estimated monthly branded searches for Willow worldwide rose 83.3% over 11 measured months, from 3.6K to 6.6K in August 2026.

  5. Estimated monthly branded searches for Dragon worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.

How is Willow measured?

Brandwave collects information about searches that people make online using Willow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • willow voice

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How the Brand Demand Index is measured

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