Willow vs Wispr Flow:Which is more popular?
In September 2026, Wispr Flow had more branded searches than Willow among AI dictation tools worldwide. Wispr Flow had about 450,000 branded searches, while Willow had 5,790. Wispr Flow made up 43.6% of all AI dictation tool searches we track, and Willow accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about AI dictation tools, Wispr Flow appeared in all five answers and Willow in three. Wispr Flow was mentioned before Willow in four out of five answers.
Who do people search for more?
Wispr Flow, about 78 searches for every 1 for Willow
Who does AI mention more?
Wispr Flow, mentioned in every answer we collected
Who does AI recommend more?
Wispr Flow, named ahead of Willow in 4 of 5 answers
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Top AI dictation tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wispr Flow appeared in all five answers. Willow was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wispr Flow was listed before Willow in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Wispr Flow1st
Willow2nd
Superwhisper3rd
Otter4th
Dragon5th
MacWhisper6th
Whisper7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wispr Flow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Superwhisper4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Otter3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Willow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whisper1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MacWhisper1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dragon1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about AI dictation tools
5 answers
Asked ChatGPT
“Which AI dictation tool should I use?”
Asked ChatGPT
“What are the best AI dictation tools?”
Asked ChatGPT
“What's the best AI dictation tool for fast typing?”
Searched Google, AI Overview
“ai dictation tools”
Searched Google, AI Overview
“speech to text app”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Willow or Wispr Flow more popular in search?
This chart shows how often people search Google for Willow and Wispr Flow by name. Each line represents a brand's share of searches for all seven AI dictation tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Wispr Flow, Willow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wispr Flow | Otter | Whisper | MacWhisper | Superwhisper | Dragon | Willow |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 7.7% | 72.2% | 11.5% | 2.8% | 2.8% | 2.4% | 0.57% |
| Nov 2025 | 12.6% | 65.2% | 12.6% | 3.8% | 3.1% | 1.9% | 0.8% |
| Dec 2025 | 17.2% | 59.8% | 11.6% | 3.5% | 5.2% | 2.1% | 0.68% |
| Jan 2026 | 19.6% | 56.1% | 10.8% | 3.9% | 7.2% | 1.6% | 0.76% |
| Feb 2026 | 22.6% | 53.6% | 10.2% | 4.5% | 6.8% | 1.5% | 0.84% |
| Mar 2026 | 22.3% | 52.5% | 12.3% | 5.5% | 5.5% | 1.2% | 0.66% |
| Apr 2026 | 25.5% | 48.6% | 14% | 5.1% | 5.1% | 1.1% | 0.52% |
| May 2026 | 33% | 42.4% | 12.1% | 5.4% | 5.4% | 1.1% | 0.53% |
| Jun 2026 | 32.4% | 41.7% | 14.5% | 5.3% | 4.4% | 1.2% | 0.53% |
| Jul 2026 | 33.2% | 42.5% | 12.1% | 5.5% | 4.5% | 1.2% | 1% |
| Aug 2026 | 43.6% | 37.1% | 8.8% | 4.8% | 3.9% | 1.1% | 0.7% |
| Sep 2026 | 43.6% | 37.1% | 8.8% | 4.8% | 3.9% | 1.2% | 0.56% |
How has the Willow and Wispr Flow comparison changed over the last 12 months?
3 findings
- Wispr Flow was ahead of Willow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Willow’s share of searches among AI dictation tools worldwide moved from 0.57% to 0.56%, and its estimated monthly branded searches moved from 4.5K to 5.8K.
- Across the 12 months ending September 2026, Wispr Flow’s share of searches among AI dictation tools worldwide moved from 7.7% to 43.6%, and its estimated monthly branded searches moved from 60.5K to 450K.
How did search popularity change for AI dictation tools worldwide in September 2026?
2 changes
Wispr Flow’s share of searches among AI dictation tools worldwide has gained ground for 3 months in a row, from 32.4% to 43.6% in September 2026.
Estimated monthly branded searches for Willow worldwide rose 29.2% over 12 measured months, from 4.5K to 5.8K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Willow’s and Wispr Flow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Willow
2 branded search terms
- willow voice
- willowvoice
Wispr Flow
1 branded search term
- wispr flow
Other head-to-heads among AI dictation tools
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