Brandwave

How popular isWispr Flow?

In September 2026, people searched for Wispr Flow by name about 450,000 times worldwide, a 643.8% increase from the previous year. These searches made up 43.6% of all global AI dictation tool searches, placing Wispr Flow first out of seven tools. When we asked both ChatGPT and Google AI Overviews about AI dictation tools, Wispr Flow appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Wispr Flow is the most searched of 7 competitors and the most recommended in AI answers.

  1. Wispr FlowShare of searches 43.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. OtterShare of searches 37.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. WhisperShare of searches 8.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. MacWhisperShare of searches 4.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. SuperwhisperShare of searches 3.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top AI dictation tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wispr Flow appeared in all five answers. Wispr Flow is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wispr Flow1st
  2. Willow2nd
  3. Superwhisper3rd
  4. Otter4th
  5. Dragon5th
  6. MacWhisper6th
  7. Whisper7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wispr Flow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Superwhisper4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Otter3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Willow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whisper1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MacWhisper1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dragon1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about AI dictation tools

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which AI dictation tools compete with Wispr Flow?

Wispr Flow against AI dictation tools worldwide, by month

Share of searches by month for Wispr Flow, Otter, Whisper, MacWhisper, Superwhisper. The figures are in the table below the chart.

View monthly share of searches table
MonthWispr FlowOtterWhisperMacWhisperSuperwhisperDragonWillow
Oct 20257.7%72.2%11.5%2.8%2.8%2.4%0.57%
Nov 202512.6%65.2%12.6%3.8%3.1%1.9%0.8%
Dec 202517.2%59.8%11.6%3.5%5.2%2.1%0.68%
Jan 202619.6%56.1%10.8%3.9%7.2%1.6%0.76%
Feb 202622.6%53.6%10.2%4.5%6.8%1.5%0.84%
Mar 202622.3%52.5%12.3%5.5%5.5%1.2%0.66%
Apr 202625.5%48.6%14%5.1%5.1%1.1%0.52%
May 202633%42.4%12.1%5.4%5.4%1.1%0.53%
Jun 202632.4%41.7%14.5%5.3%4.4%1.2%0.53%
Jul 202633.2%42.5%12.1%5.5%4.5%1.2%1%
Aug 202643.6%37.1%8.8%4.8%3.9%1.1%0.7%
Sep 202643.6%37.1%8.8%4.8%3.9%1.2%0.56%

  1. 1.Wispr Flow

    43.6%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Otter

    37.1%

    Held 2nd. 382K estimated branded searches, -0.02% vs prior month. Share 0 points.

  3. 3.Whisper

    8.8%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.MacWhisper

    4.8%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Superwhisper

    3.9%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Dragon

    1.2%

    Held 6th. 12.4K estimated branded searches, +10.8% vs prior month. Share +0.1 points.

  7. 7.Willow

    0.56%

    Held 7th. 5.8K estimated branded searches, -19.5% vs prior month. Share -0.1 points.

Compare popularity between Wispr Flow and its closest rivals

Every comparison with Wispr Flow

6 comparisons

How has branded search demand for Wispr Flow changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wispr Flow worldwide rose from 60.5K to 450K.
  • Across the 12 months ending September 2026, Wispr Flow’s share of searches among AI dictation tools worldwide increased from 7.7% to 43.6%.
  • Across the 12 months ending September 2026, Wispr Flow rose from 3rd to 1st among AI dictation tools worldwide.

How did search popularity change for AI dictation tools worldwide in September 2026?

6 changes

  1. Wispr Flow’s share of searches among AI dictation tools worldwide has gained ground for 3 months in a row, from 32.4% to 43.6% in September 2026.

  2. Estimated monthly branded searches for MacWhisper worldwide rose 123% over 12 measured months, from 22.2K to 49.5K in September 2026.

  3. Estimated monthly branded searches for Superwhisper worldwide rose 82.4% over 12 measured months, from 22.2K to 40.5K in September 2026.

  4. Estimated monthly branded searches for Willow worldwide rose 29.2% over 12 measured months, from 4.5K to 5.8K in September 2026.

  5. Estimated monthly branded searches for Dragon worldwide fell 35% over 12 measured months, from 19.1K to 12.4K in September 2026.

  6. Estimated monthly branded searches for Otter worldwide fell 32.8% over 12 measured months, from 569K to 382K in September 2026.

How are Wispr Flow’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Wispr Flow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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