Whisper vs Willow:Which is more popular by branded search?
In August 2026, Whisper had more branded searches than Willow among AI dictation tools worldwide. Whisper was estimated to have 90.5K branded searches compared to Willow’s 6.6K, and held a 16.1% Share of Search versus Willow’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Whisper or Willow?
Compare the tools that turn speech into text. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Whisper, Willow. The figures are in the table below the chart.
View monthly share of search table
| Month | Otter | Whisper | MacWhisper | Willow | Dragon |
|---|---|---|---|---|---|
| Oct 2025 | 82.7% | 12.6% | 3.1% | 0.5% | 1.1% |
| Nov 2025 | 79.4% | 14.7% | 4.4% | 0.71% | 0.87% |
| Dec 2025 | 79.8% | 14.2% | 4.3% | 0.69% | 1% |
| Jan 2026 | 79.6% | 13.8% | 5% | 0.82% | 0.82% |
| Feb 2026 | 78.8% | 13.4% | 6% | 0.98% | 0.8% |
| Mar 2026 | 76% | 15.6% | 7% | 0.76% | 0.62% |
| Apr 2026 | 73.3% | 18.6% | 6.8% | 0.61% | 0.61% |
| May 2026 | 73.5% | 17.4% | 7.8% | 0.7% | 0.57% |
| Jun 2026 | 71.1% | 20.2% | 7.4% | 0.66% | 0.66% |
| Jul 2026 | 71.5% | 18.2% | 8.2% | 1.3% | 0.73% |
| Aug 2026 | 73.1% | 16.1% | 8.8% | 1.2% | 0.78% |
| Sep 2026 | — | — | — | — | — |
How has the Whisper and Willow comparison changed over the last 12 months?
3 findings
- Whisper was ahead of Willow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Whisper’s estimated Share of Search among AI dictation tools worldwide moved from 12.6% to 16.1%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 11 months ending August 2026, Willow’s estimated Share of Search among AI dictation tools worldwide moved from 0.5% to 1.2%, and its estimated monthly branded searches moved from 3.6K to 6.6K.
How did search popularity change for AI dictation tools worldwide in August 2026?
2 changes
In August 2026, Whisper lost estimated Share of Search among AI dictation tools worldwide, from 18.2% to 16.1%.
Estimated monthly branded searches for Willow worldwide rose 83.3% over 11 measured months, from 3.6K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Whisper’s and Willow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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