Brandwave

How popular isWhisper in search?

In August 2026, there were an estimated 90.5K branded searches for Whisper worldwide which held steady over the last 11 months. Whisper holds 16.1% estimated Share of Search among AI dictation tools worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Otter73.1%
  2. Whisper16.1%
  3. MacWhisper8.8%
  4. Willow1.2%
  5. Dragon0.78%
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Which AI dictation tools compete with Whisper?

Whisper against AI dictation tools worldwide, by month

Share of Search by month for Otter, Whisper, MacWhisper. The figures are in the table below the chart.

View monthly share of search table
MonthOtterWhisperMacWhisperWillowDragon
Oct 202582.7%12.6%3.1%0.5%1.1%
Nov 202579.4%14.7%4.4%0.71%0.87%
Dec 202579.8%14.2%4.3%0.69%1%
Jan 202679.6%13.8%5%0.82%0.82%
Feb 202678.8%13.4%6%0.98%0.8%
Mar 202676%15.6%7%0.76%0.62%
Apr 202673.3%18.6%6.8%0.61%0.61%
May 202673.5%17.4%7.8%0.7%0.57%
Jun 202671.1%20.2%7.4%0.66%0.66%
Jul 202671.5%18.2%8.2%1.3%0.73%
Aug 202673.1%16.1%8.8%1.2%0.78%
Sep 2026—————

  1. 1.Otter

    73.1%

    Held 1st. 411K estimated branded searches, -4.7% vs prior month. Share +1.6 points.

  2. 2.Whisper

    16.1%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -2.1 points.

  3. 3.MacWhisper

    8.8%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Willow

    1.2%

    Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  5. 5.Dragon

    0.78%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Whisper and its closest rivals

How has branded search demand for Whisper changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Whisper worldwide held steady at 90.5K.
  • Across the 11 months ending August 2026, Whisper’s estimated Share of Search among AI dictation tools worldwide increased from 12.6% to 16.1%.
  • Across the 11 months ending August 2026, Whisper’s estimated Share of Search among AI dictation tools worldwide peaked at 20.2% in June 2026 and was lowest at 12.6% in October 2025.

How did search popularity change for AI dictation tools worldwide in August 2026?

  1. In August 2026, Otter gained estimated Share of Search among AI dictation tools worldwide, from 71.5% to 73.1%.

  2. In August 2026, MacWhisper gained estimated Share of Search among AI dictation tools worldwide, from 8.2% to 8.8%.

  3. In August 2026, Whisper lost estimated Share of Search among AI dictation tools worldwide, from 18.2% to 16.1%.

  4. Estimated monthly branded searches for Willow worldwide rose 83.3% over 11 measured months, from 3.6K to 6.6K in August 2026.

  5. Estimated monthly branded searches for Dragon worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.

How is Whisper measured?

Brandwave collects information about searches that people make online using Whisper’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • whisper ai

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How the Brand Demand Index is measured

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