MacWhisper vs Willow:Which is more popular by branded search?
In August 2026, MacWhisper had more branded searches than Willow among AI dictation tools worldwide. MacWhisper was estimated to have 49.5K branded searches compared to Willow’s 6.6K, and held an 8.8% Share of Search versus Willow’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MacWhisper or Willow?
Compare the tools that turn speech into text. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MacWhisper, Willow. The figures are in the table below the chart.
View monthly share of search table
| Month | Otter | Whisper | MacWhisper | Willow | Dragon |
|---|---|---|---|---|---|
| Oct 2025 | 82.7% | 12.6% | 3.1% | 0.5% | 1.1% |
| Nov 2025 | 79.4% | 14.7% | 4.4% | 0.71% | 0.87% |
| Dec 2025 | 79.8% | 14.2% | 4.3% | 0.69% | 1% |
| Jan 2026 | 79.6% | 13.8% | 5% | 0.82% | 0.82% |
| Feb 2026 | 78.8% | 13.4% | 6% | 0.98% | 0.8% |
| Mar 2026 | 76% | 15.6% | 7% | 0.76% | 0.62% |
| Apr 2026 | 73.3% | 18.6% | 6.8% | 0.61% | 0.61% |
| May 2026 | 73.5% | 17.4% | 7.8% | 0.7% | 0.57% |
| Jun 2026 | 71.1% | 20.2% | 7.4% | 0.66% | 0.66% |
| Jul 2026 | 71.5% | 18.2% | 8.2% | 1.3% | 0.73% |
| Aug 2026 | 73.1% | 16.1% | 8.8% | 1.2% | 0.78% |
| Sep 2026 | — | — | — | — | — |
How has the MacWhisper and Willow comparison changed over the last 12 months?
3 findings
- MacWhisper was ahead of Willow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MacWhisper’s estimated Share of Search among AI dictation tools worldwide moved from 3.1% to 8.8%, and its estimated monthly branded searches moved from 22.2K to 49.5K.
- Across the 11 months ending August 2026, Willow’s estimated Share of Search among AI dictation tools worldwide moved from 0.5% to 1.2%, and its estimated monthly branded searches moved from 3.6K to 6.6K.
How did search popularity change for AI dictation tools worldwide in August 2026?
2 changes
In August 2026, MacWhisper gained estimated Share of Search among AI dictation tools worldwide, from 8.2% to 8.8%.
Estimated monthly branded searches for Willow worldwide rose 83.3% over 11 measured months, from 3.6K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using MacWhisper’s and Willow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MacWhisper
1 branded search term
- macwhisper
Willow
1 branded search term
- willow voice
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.