Brandwave

How popular isOtter in search?

In September 2026, people searched for Otter by name about 382,000 times worldwide, a 32.8% decrease from the previous year. These searches made up 20.2% of all global audio and video transcription platform searches, placing Otter second out of seven platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. TurboScribe52.9%
  2. Otter20.2%
  3. Descript16.3%
  4. Happy Scribe4%
  5. Sonix3.7%
  6. Rev1.9%
  7. Trint1%
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Which audio and video transcription platforms compete with Otter?

Otter against audio and video transcription platforms worldwide, by month

Share of searches by month for TurboScribe, Otter, Descript, Happy Scribe, Sonix. The figures are in the table below the chart.

View monthly share of searches table
MonthTurboScribeOtterDescriptHappy ScribeSonixRevTrint
Oct 202539%26.9%18%6.5%5%3.3%1.4%
Nov 202542.1%23.9%19.5%5.7%5.4%2%1.5%
Dec 202541.8%23.7%19.4%5.7%6.2%2.1%1.2%
Jan 202637.9%26.4%21.4%5.2%5.6%2.1%1.3%
Feb 202637.9%26.8%21.5%5.2%5.7%1.7%1.1%
Mar 202644.8%25.8%16.9%5%4.7%1.7%1.1%
Apr 202645.1%25.8%17%5%4.6%1.7%0.88%
May 202649.3%23.3%15.4%4.5%4.7%1.8%0.96%
Jun 202652.1%20.1%16.3%3.9%4.3%2.2%1%
Jul 202648.1%22.5%18.4%3.6%4%2.5%0.93%
Aug 202648.1%22.3%18.4%3.6%3.9%2.8%0.93%
Sep 202652.9%20.2%16.3%4%3.7%1.9%1%

  1. 1.TurboScribe

    52.9%

    Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +4.8 points.

  2. 2.Otter

    20.2%

    Held 2nd. 382K estimated branded searches, +0.11% vs prior month. Share -2.1 points.

  3. 3.Descript

    16.3%

    Held 3rd. 308K estimated branded searches, -2.2% vs prior month. Share -2.1 points.

  4. 4.Happy Scribe

    4%

    Moved from 5th to 4th. 74.9K estimated branded searches, +21.8% vs prior month. Share +0.4 points.

  5. 5.Sonix

    3.7%

    Moved from 4th to 5th. 69.5K estimated branded searches, +4.8% vs prior month. Share -0.2 points.

  6. 6.Rev

    1.9%

    Held 6th. 36.3K estimated branded searches, -23.8% vs prior month. Share -0.9 points.

  7. 7.Trint

    1%

    Held 7th. 19.4K estimated branded searches, +22.6% vs prior month. Share +0.1 points.

Compare search popularity between Otter and its closest rivals

Every comparison with Otter

31 comparisons

How has branded search demand for Otter changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Otter worldwide fell from 569K to 382K.
  • Across the 12 months ending September 2026, Otter’s share of searches among audio and video transcription platforms worldwide decreased from 26.9% to 20.2%.
  • Across the 12 months ending September 2026, Otter’s share of searches among audio and video transcription platforms worldwide peaked at 26.9% in October 2025 and was lowest at 20.1% in June 2026.

How did search popularity change for audio and video transcription platforms worldwide in September 2026?

6 changes

  1. In September 2026, TurboScribe gained share of searches among audio and video transcription platforms worldwide, from 48.1% to 52.9%.

  2. In September 2026, Descript lost share of searches among audio and video transcription platforms worldwide, from 18.4% to 16.3%.

  3. In September 2026, Otter lost share of searches among audio and video transcription platforms worldwide, from 22.3% to 20.2%.

  4. In September 2026, Rev lost share of searches among audio and video transcription platforms worldwide, from 2.8% to 1.9%.

  5. Sonix’s share of searches among audio and video transcription platforms worldwide has lost ground for 3 months in a row, from 4.3% to 3.7% in September 2026.

  6. In September 2026, Happy Scribe rose from 5th to 4th among audio and video transcription platforms worldwide.

How are Otter’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Otter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • otter ai
  • otter ai app
  • otter ai notetaker
  • otter ai transcription
  • otter app
  • otter meeting notes
  • otter transcribe
  • otter transcription
  • otter.ai
  • otterai

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How the Brand Demand Index is measured

Where does Otter compete?

Otter is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
AI summarisation tools3rd of 51.3%Show ranking
Audio and video transcription platforms2nd of 720.2%Shown above
Transcription services1st of 831.4%Show ranking
Caption and subtitle tools2nd of 732%Show ranking
AI dictation tools2nd of 737.1%Show ranking
AI meeting notetakers1st of 838.2%Show ranking
Meeting transcription tools1st of 739.3%Show ranking
Transcription services1st of 839.9%Show ranking
Meeting notes apps1st of 943.9%Show ranking
Creator with pink hair and a pink jacket

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