How popular isOtter in search?
In August 2026, there were an estimated 411K branded searches for Otter worldwide which is down 31.1% over the last 11 months. Otter holds 41.1% estimated Share of Search among AI meeting notetakers worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which AI meeting notetakers compete with Otter?
Share of Search by month for Otter, Granola, Read AI, Fireflies.ai, tl;dv, Fathom. The figures are in the table below the chart.
View monthly share of search table
| Month | Otter | Granola | Read AI | Fireflies.ai | tl;dv | Fathom | Avoma |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 6.1% | 13.1% | 14.6% | 7% | 6.4% | 1.1% |
| Nov 2025 | 47.4% | 6.7% | 14.5% | 16.1% | 7.2% | 7.2% | 1% |
| Dec 2025 | 49.5% | 7.1% | 12.1% | 16.2% | 7.9% | 6% | 1.2% |
| Jan 2026 | 48.5% | 9.7% | 11.4% | 15.1% | 6.8% | 7.1% | 1.4% |
| Feb 2026 | 48.9% | 11.9% | 11.3% | 12.7% | 7.4% | 6.8% | 1.2% |
| Mar 2026 | 48.7% | 13.9% | 11.1% | 12.5% | 6.7% | 6.2% | 0.95% |
| Apr 2026 | 49.6% | 14.3% | 9.3% | 12.9% | 6.2% | 6.7% | 0.98% |
| May 2026 | 46.8% | 15.8% | 10% | 13.3% | 6.3% | 7% | 0.86% |
| Jun 2026 | 42.1% | 17.2% | 13% | 12.2% | 6.8% | 7.8% | 0.93% |
| Jul 2026 | 41.7% | 19.1% | 11.6% | 11.2% | 7.3% | 8% | 1% |
| Aug 2026 | 41.1% | 19.8% | 12% | 11.6% | 7.4% | 7.2% | 1% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.1% | 411K | -4.7% | -0.7 points | |
| 2, held 2nd | 19.8% | 198K | +0.23% | +0.7 points | |
| 3, held 3rd | 12% | 120K | -0.57% | +0.3 points | |
| 4, held 4th | 11.6% | 116K | -0.34% | +0.3 points | |
| 5, moved from 6th to 5th | 7.4% | 73.5K | -1.9% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 7.2% | 72.3K | -12.8% | -0.8 pointsmoved from 5th to 6th | |
| 7, held 7th | 1% | 10.3K | 0% | 0 points |
1.
Otter41.1%
Held 1st. 411K estimated branded searches, -4.7% vs prior month. Share -0.7 points.
2.
Granola19.8%
Held 2nd. 198K estimated branded searches, +0.23% vs prior month. Share +0.7 points.
3.
Read AI12%
Held 3rd. 120K estimated branded searches, -0.57% vs prior month. Share +0.3 points.
11.6%
Held 4th. 116K estimated branded searches, -0.34% vs prior month. Share +0.3 points.
5.
tl;dv7.4%
Moved from 6th to 5th. 73.5K estimated branded searches, -1.9% vs prior month. Share +0.1 points.
6.
Fathom7.2%
Moved from 5th to 6th. 72.3K estimated branded searches, -12.8% vs prior month. Share -0.8 points.
7.
Avoma1%
Held 7th. 10.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Otter and its closest rivals
How has branded search demand for Otter changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Otter worldwide fell from 596K to 411K.
- Across the 11 months ending August 2026, Otter’s estimated Share of Search among AI meeting notetakers worldwide decreased from 51.7% to 41.1%.
How did search popularity change for AI meeting notetakers worldwide in August 2026?
6 changes
In August 2026, Granola gained estimated Share of Search among AI meeting notetakers worldwide, from 19.1% to 19.8%.
In August 2026, Fathom lost estimated Share of Search among AI meeting notetakers worldwide, from 8% to 7.2%.
In August 2026, Otter lost estimated Share of Search among AI meeting notetakers worldwide, from 41.7% to 41.1%.
tl;dv’s estimated Share of Search among AI meeting notetakers worldwide has gained ground for 3 months in a row, from 6.3% to 7.4% in August 2026.
Estimated monthly branded searches for Fireflies.ai worldwide fell 31.1% over 11 measured months, from 168K to 116K in August 2026.
Estimated monthly branded searches for Read AI worldwide fell 20.8% over 11 measured months, from 151K to 120K in August 2026.
Where does Otter compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Caption and subtitle tools | 2nd of 5 | 24.4% | Show ranking |
| Transcription services | 1st of 6 | 38.2% | Show ranking |
| Transcription services | 1st of 4 | 41% | Show ranking |
| AI meeting notetakers | 1st of 7 | 41.1% | Shown above |
| AI meeting assistants | 1st of 5 | 66.6% | Show ranking |
| Meeting notes apps | 1st of 6 | 68.2% | Show ranking |
| AI dictation tools | 1st of 5 | 73.1% | Show ranking |
| AI summarisation tools | 1st of 3 | 97.1% | Show ranking |
How is Otter measured?
Brandwave collects information about searches that people make online using Otter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
20 branded search terms
- otter ai
- otter ai app
- otter ai audio to text
- otter ai download
- otter ai free
- otter ai meeting notes
- otter ai note taker
- otter ai notetaker
- otter ai pricing
- otter ai speech to text
- otter ai transcription
- otter ai video transcription
- otter app
- otter meeting notes
- otter transcribe
- otter transcription
- otter.ai
- otterai
- what is otter ai
- www otter ai
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Is Otter your brand?
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