Otter vs Submagic:Which is more popular?
In September 2026, Otter had more branded searches than Submagic among caption and subtitle tools worldwide. Otter had about 382,000 branded searches, while Submagic had 74,000. Otter made up 32% of all caption and subtitle tool searches we track, and Submagic accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about caption and subtitle tools, Submagic appeared in two of the five answers and Otter in none.
Who do people search for more?
Otter, about 5 searches for every 1 for Submagic
Who does AI mention more?
Submagic, mentioned in 2 of 5 answers, Otter in 0
Who does AI recommend more?
Submagic, the only one of the two named
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Top caption and subtitle tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Submagic was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Otter did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
VEED5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CapCut4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Descript2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Submagic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rev1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Otter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Happy Scribe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about caption and subtitle tools
5 answers
Asked ChatGPT
“Which caption tool should I use?”
Asked ChatGPT
“What are the best caption and subtitle tools?”
Asked ChatGPT
“What's the best caption tool for video creators?”
Searched Google, AI Overview
“automatic subtitles”
- 1VEED
- 1
Searched Google, AI Overview
“video caption app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Otter or Submagic more popular in search?
This chart shows how often people search Google for Otter and Submagic by name. Each line represents a brand's share of searches for all seven caption and subtitle tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Otter, Submagic. The figures are in the table below the chart.
View monthly share of searches table
| Month | VEED | Otter | Descript | Submagic | Rev | CapCut | Happy Scribe |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 33.6% | 22.1% | 4.4% | 3.1% | 0.31% | 0.02% |
| Nov 2025 | 39.4% | 29.9% | 24% | 4.7% | 1.6% | 0.31% | 0.03% |
| Dec 2025 | 41.9% | 28.1% | 22.7% | 5.5% | 1.5% | 0.37% | 0.04% |
| Jan 2026 | 34.3% | 32% | 25.6% | 6.2% | 1.5% | 0.42% | 0.03% |
| Feb 2026 | 32.5% | 33.2% | 26.3% | 6.3% | 1.3% | 0.43% | 0.03% |
| Mar 2026 | 33.7% | 35.5% | 23% | 5.6% | 1.6% | 0.64% | 0.03% |
| Apr 2026 | 33.8% | 35.4% | 23% | 5.6% | 1.5% | 0.73% | 0.02% |
| May 2026 | 33% | 34.8% | 22.7% | 6.7% | 1.8% | 0.99% | 0.02% |
| Jun 2026 | 32.6% | 30.6% | 24.5% | 8.7% | 2.4% | 1.2% | 0.03% |
| Jul 2026 | 33.2% | 31% | 25.1% | 7.3% | 2.4% | 1.1% | 0.03% |
| Aug 2026 | 33.2% | 31.5% | 25.7% | 6.1% | 2.4% | 1.1% | 0.02% |
| Sep 2026 | 33.7% | 32% | 25.6% | 6.2% | 2% | 0.49% | 0.01% |
How has the Otter and Submagic comparison changed over the last 12 months?
3 findings
- Otter was ahead of Submagic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Otter’s share of searches among caption and subtitle tools worldwide moved from 33.6% to 32%, and its estimated monthly branded searches moved from 567K to 382K.
- Across the 12 months ending September 2026, Submagic’s share of searches among caption and subtitle tools worldwide moved from 4.4% to 6.2%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for caption and subtitle tools worldwide in September 2026?
1 change
In September 2026, Otter gained share of searches among caption and subtitle tools worldwide, from 31.5% to 32%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Otter’s and Submagic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among caption and subtitle tools
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