Brandwave

How popular isOtter in search?

In August 2026, there were an estimated 411K branded searches for Otter worldwide which is down 31.1% over the last 11 months. Otter holds 24.4% estimated Share of Search among caption and subtitle tools worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. VEED26.8%
  2. Otter24.4%
  3. Rev24.3%
  4. Descript20.8%
  5. Happy Scribe3.7%
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Which caption and subtitle tools compete with Otter?

Otter against caption and subtitle tools worldwide, by month

Share of Search by month for VEED, Otter, Rev, Descript, Happy Scribe. The figures are in the table below the chart.

View monthly share of search table
MonthVEEDOtterRevDescriptHappy Scribe
Oct 202530.1%27.1%18.8%17.7%6.3%
Nov 202532.1%23.7%19.8%18.8%5.5%
Dec 202534.6%23%18.9%18.3%5.2%
Jan 202628.5%26.2%21.1%19.5%4.7%
Feb 202626.7%27.3%21%20.2%4.8%
Mar 202628%30.2%18.8%17.9%5.2%
Apr 202628.1%30.1%18.9%17.7%5.2%
May 202626.3%30.1%21.5%17.2%4.9%
Jun 202625.9%27.1%23.2%19.5%4.3%
Jul 202626.4%25.1%23.5%21.3%3.7%
Aug 202626.8%24.4%24.3%20.8%3.7%
Sep 2026—————

  1. 1.VEED

    26.8%

    Held 1st. 451K estimated branded searches, -0.75% vs prior month. Share +0.3 points.

  2. 2.Otter

    24.4%

    Held 2nd. 411K estimated branded searches, -4.7% vs prior month. Share -0.7 points.

  3. 3.Rev

    24.3%

    Held 3rd. 410K estimated branded searches, +1.5% vs prior month. Share +0.8 points.

  4. 4.Descript

    20.8%

    Held 4th. 350K estimated branded searches, -4.5% vs prior month. Share -0.5 points.

  5. 5.Happy Scribe

    3.7%

    Held 5th. 62.5K estimated branded searches, -1% vs prior month. Share 0 points.

Compare search popularity between Otter and its closest rivals

How has branded search demand for Otter changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Otter worldwide fell from 596K to 411K.
  • Across the 11 months ending August 2026, Otter’s estimated Share of Search among caption and subtitle tools worldwide decreased from 27.1% to 24.4%.
  • Across the 11 months ending August 2026, Otter’s estimated Share of Search among caption and subtitle tools worldwide peaked at 30.2% in March 2026 and was lowest at 23% in December 2025.

How did search popularity change for caption and subtitle tools worldwide in August 2026?

  1. In August 2026, Rev gained estimated Share of Search among caption and subtitle tools worldwide, from 23.5% to 24.3%.

  2. In August 2026, Otter lost estimated Share of Search among caption and subtitle tools worldwide, from 25.1% to 24.4%.

  3. In August 2026, Descript lost estimated Share of Search among caption and subtitle tools worldwide, from 21.3% to 20.8%.

  4. Estimated monthly branded searches for Happy Scribe worldwide fell 54.8% over 11 measured months, from 138K to 62.5K in August 2026.

  5. Estimated monthly branded searches for VEED worldwide fell 31.8% over 11 measured months, from 661K to 451K in August 2026.

Where does Otter compete?

Otter is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Caption and subtitle tools2nd of 524.4%Shown above
Transcription services1st of 638.2%Show ranking
Transcription services1st of 441%Show ranking
AI meeting notetakers1st of 741.1%Show ranking
AI meeting assistants1st of 566.6%Show ranking
Meeting notes apps1st of 668.2%Show ranking
AI dictation tools1st of 573.1%Show ranking
AI summarisation tools1st of 397.1%Show ranking

How is Otter measured?

Brandwave collects information about searches that people make online using Otter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

20 branded search terms

  • otter ai
  • otter ai app
  • otter ai audio to text
  • otter ai download
  • otter ai free
  • otter ai meeting notes
  • otter ai note taker
  • otter ai notetaker
  • otter ai pricing
  • otter ai speech to text
  • otter ai transcription
  • otter ai video transcription
  • otter app
  • otter meeting notes
  • otter transcribe
  • otter transcription
  • otter.ai
  • otterai
  • what is otter ai
  • www otter ai

Do you work for Otter? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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