Brandwave

Meeting transcription tools:Which are searched most?

In September 2026, Otter was the most searched among meeting transcription tools worldwide, with an estimated 382K branded searches and 57% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Otter57%
  2. Fireflies.ai18.7%
  3. tl;dv9.8%
  4. Fathom9%
  5. Rev5.4%

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Share of SearchLeaderboard

Compare the meeting transcription tools people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among meeting transcription tools worldwide, by month

Share of Search by month for Otter, Fireflies.ai, tl;dv, Fathom, Rev. The figures are in the table below the chart.

View monthly share of search table
MonthOtterFireflies.aitl;dvFathomRev
Oct 202560.8%16.3%8.6%6.9%7.4%
Nov 202558.8%19%9.3%8.1%4.8%
Dec 202559%19%10.1%6.8%5.1%
Jan 202659%18.8%9.2%8.4%4.6%
Feb 202661.3%16.1%10.3%8.3%3.9%
Mar 202662%16.4%9.7%7.8%4.1%
Apr 202662.6%16.7%8.8%7.9%4.1%
May 202658.5%18.7%9.4%8.9%4.5%
Jun 202655.1%17.8%10.9%10.2%6%
Jul 202657.4%15.7%11.1%9.5%6.3%
Aug 202657.1%15.7%10.9%9.1%7.1%
Sep 202657%18.7%9.8%9%5.4%

This month’s ranking, September 2026

  1. 1.Otter

    57%

    Held 1st. 382K estimated branded searches, -0.02% vs prior month. Share -0.1 points.

  2. 2.Fireflies.ai

    18.7%

    Held 2nd. 126K estimated branded searches, +19.5% vs prior month. Share +3 points.

  3. 3.tl;dv

    9.8%

    Held 3rd. 65.8K estimated branded searches, -10.1% vs prior month. Share -1.1 points.

  4. 4.Fathom

    9%

    Held 4th. 60.6K estimated branded searches, -1.1% vs prior month. Share -0.1 points.

  5. 5.Rev

    5.4%

    Held 5th. 36.3K estimated branded searches, -23.8% vs prior month. Share -1.7 points.

Compare search popularity between leading brands

Which brand is most popular in search among meeting transcription tools worldwide?

In September 2026, Otter was the most searched among meeting transcription tools worldwide, with an estimated 382K branded searches and 57% estimated Share of Search within this set. Fireflies.ai is in 2nd place, 38.3 percentage points behind at 18.7% Share of Search.

Global meeting transcription tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Otter60.8% → 57%62.6%Apr 202655.1%Jun 20261st
Fireflies.ai16.3% → 18.7%19%Nov 202515.7%Aug 20262nd
tl;dv8.6% → 9.8%11.1%Jul 20268.6%Oct 20253rd
Fathom6.9% → 9%10.2%Jun 20266.8%Dec 20255th → 4th
Rev7.4% → 5.4%7.4%Oct 20253.9%Feb 20264th → 5th

Each finding as a sentence

  • Across the 12 months ending September 2026, Otter’s estimated Share of Search among meeting transcription tools worldwide decreased from 60.8% to 57%.
  • Across the 12 months ending September 2026, Fireflies.ai’s estimated Share of Search among meeting transcription tools worldwide increased from 16.3% to 18.7%.
  • Across the 12 months ending September 2026, tl;dv’s estimated Share of Search among meeting transcription tools worldwide increased from 8.6% to 9.8%.
  • Across the 12 months ending September 2026, Fathom’s estimated Share of Search among meeting transcription tools worldwide increased from 6.9% to 9%.
  • Across the 12 months ending September 2026, Rev’s estimated Share of Search among meeting transcription tools worldwide decreased from 7.4% to 5.4%.
  • Across the 12 months ending September 2026, Otter’s estimated Share of Search among meeting transcription tools worldwide peaked at 62.6% in April 2026 and was lowest at 55.1% in June 2026.
  • Across the 12 months ending September 2026, Fireflies.ai’s estimated Share of Search among meeting transcription tools worldwide peaked at 19% in November 2025 and was lowest at 15.7% in August 2026.
  • Across the 12 months ending September 2026, tl;dv’s estimated Share of Search among meeting transcription tools worldwide peaked at 11.1% in July 2026 and was lowest at 8.6% in October 2025.
  • Across the 12 months ending September 2026, Fathom’s estimated Share of Search among meeting transcription tools worldwide peaked at 10.2% in June 2026 and was lowest at 6.8% in December 2025.
  • Across the 12 months ending September 2026, Rev’s estimated Share of Search among meeting transcription tools worldwide peaked at 7.4% in October 2025 and was lowest at 3.9% in February 2026.
  • Across the 12 months ending September 2026, Fathom rose from 5th to 4th among meeting transcription tools worldwide.
  • Across the 12 months ending September 2026, Rev fell from 4th to 5th among meeting transcription tools worldwide.

How did search popularity change for meeting transcription tools worldwide in September 2026?

  1. In September 2026, Fireflies.ai gained estimated Share of Search among meeting transcription tools worldwide, from 15.7% to 18.7%.

  2. In September 2026, Rev lost estimated Share of Search among meeting transcription tools worldwide, from 7.1% to 5.4%.

  3. In September 2026, tl;dv lost estimated Share of Search among meeting transcription tools worldwide, from 10.9% to 9.8%.

  4. Fathom’s estimated Share of Search among meeting transcription tools worldwide has lost ground for 3 months in a row, from 10.2% to 9% in September 2026.

  5. Estimated monthly branded searches for Otter worldwide fell 32.8% over 12 measured months, from 569K to 382K in September 2026.

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