Brandwave

How popular isFireflies.ai in search?

In September 2026, there were an estimated 126K branded searches for Fireflies.ai worldwide which is down 17.8% over the last 12 months. Fireflies.ai holds 19.1% estimated Share of Search among meeting transcription tools worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Otter58.1%
  2. Fireflies.ai19.1%
  3. tl;dv10%
  4. Fathom9.2%
  5. Rev3.6%
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Which meeting transcription tools compete with Fireflies.ai?

Fireflies.ai against meeting transcription tools worldwide, by month

Share of Search by month for Otter, Fireflies.ai, tl;dv, Fathom, Rev. The figures are in the table below the chart.

View monthly share of search table
MonthOtterFireflies.aitl;dvFathomRev
Oct 202561.9%16.6%8.8%7%5.7%
Nov 202559.8%19.4%9.4%8.3%3.1%
Dec 202560.2%19.4%10.3%6.9%3.2%
Jan 202660.2%19.2%9.3%8.5%2.8%
Feb 202662.3%16.4%10.5%8.5%2.3%
Mar 202662.9%16.6%9.8%7.9%2.7%
Apr 202663.5%16.9%8.9%8%2.7%
May 202659.4%19%9.5%9%3%
Jun 202656.1%18.1%11.1%10.4%4.3%
Jul 202658.5%16%11.3%9.6%4.5%
Aug 202658.7%16.1%11.2%9.4%4.5%
Sep 202658.1%19.1%10%9.2%3.6%

  1. 1.Otter

    58.1%

    Held 1st. 382K estimated branded searches, -0.02% vs prior month. Share -0.6 points.

  2. 2.Fireflies.ai

    19.1%

    Held 2nd. 126K estimated branded searches, +19.5% vs prior month. Share +2.9 points.

  3. 3.tl;dv

    10%

    Held 3rd. 65.8K estimated branded searches, -10.1% vs prior month. Share -1.2 points.

  4. 4.Fathom

    9.2%

    Held 4th. 60.6K estimated branded searches, -1.1% vs prior month. Share -0.2 points.

  5. 5.Rev

    3.6%

    Held 5th. 23.9K estimated branded searches, -17.9% vs prior month. Share -0.8 points.

Compare search popularity between Fireflies.ai and its closest rivals

Every comparison with Fireflies.ai

How has branded search demand for Fireflies.ai changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Fireflies.ai worldwide fell from 153K to 126K.
  • Across the 12 months ending September 2026, Fireflies.ai’s estimated Share of Search among meeting transcription tools worldwide increased from 16.6% to 19.1%.
  • Across the 12 months ending September 2026, Fireflies.ai’s estimated Share of Search among meeting transcription tools worldwide peaked at 19.4% in November 2025 and was lowest at 16% in July 2026.

How did search popularity change for meeting transcription tools worldwide in September 2026?

  1. In September 2026, Fireflies.ai gained estimated Share of Search among meeting transcription tools worldwide, from 16.1% to 19.1%.

  2. In September 2026, tl;dv lost estimated Share of Search among meeting transcription tools worldwide, from 11.2% to 10%.

  3. In September 2026, Rev lost estimated Share of Search among meeting transcription tools worldwide, from 4.5% to 3.6%.

  4. In September 2026, Otter lost estimated Share of Search among meeting transcription tools worldwide, from 58.7% to 58.1%.

  5. Fathom’s estimated Share of Search among meeting transcription tools worldwide has lost ground for 3 months in a row, from 10.4% to 9.2% in September 2026.

Where does Fireflies.ai compete?

Fireflies.ai is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
AI meeting notetakers4th of 712.7%Show ranking
Meeting transcription tools2nd of 519.1%Shown above
Meeting notes apps2nd of 619.4%Show ranking
AI meeting assistants2nd of 521.5%Show ranking
Transcription services2nd of 421.6%Show ranking

How is Fireflies.ai measured?

Brandwave collects information about searches that people make online using Fireflies.ai’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • ai fireflies
  • Fireflies AI
  • fireflies ai app
  • fireflies app
  • fireflies meeting notes
  • fireflies note taker
  • fireflies notetaker
  • fireflies transcription
  • fireflies.ai
  • fred fireflies ai

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How the Brand Demand Index is measured

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