Brandwave

Fireflies.ai vs TurboScribe:Which is more popular?

In October 2026, TurboScribe had more branded searches than Fireflies.ai among audio and video transcription platforms worldwide. TurboScribe had about 1.2 million branded searches, while Fireflies.ai had 151,000. TurboScribe made up 50.2% of all audio and video transcription platform searches we track, and Fireflies.ai accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about audio and video transcription platforms, TurboScribe appeared in four of the five answers and Fireflies.ai in one. TurboScribe was mentioned before Fireflies.ai in three out of four answers that named either.

Among audio and video transcription platforms worldwide in October 2026

Who do people search for more?

TurboScribe, about 8 searches for every 1 for Fireflies.ai

TurboScribe 1.2M searchesFireflies.ai 151K searches

Who does AI mention more?

TurboScribe, mentioned in 4 of 5 answers, Fireflies.ai in 1

TurboScribe in 4 of 5Fireflies.ai in 1 of 5

Who does AI recommend more?

TurboScribe, named ahead of Fireflies.ai in 3 of 4 answers

TurboScribe first in 3Fireflies.ai first in 1

Follow Fireflies.ai vs TurboScribe and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top audio and video transcription platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TurboScribe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fireflies.ai was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. TurboScribe was listed before Fireflies.ai in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Descript1st
  2. Otter2nd
  3. TurboScribe3rd
  4. Rev4th
  5. Sonix5th
  6. Happy Scribe6th
  7. Fireflies.ai7th
  8. GoTranscript8th
  9. Trint9th
  10. TranscribeMe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TurboScribe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Otter4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Descript4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rev4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fireflies.ai1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoTranscript1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Happy Scribe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trint1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TranscribeMe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about audio and video transcription platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Fireflies.ai or TurboScribe more popular in search?

This chart shows how often people search Google for Fireflies.ai and TurboScribe by name. Each line represents a brand's share of searches for all ten audio and video transcription platforms we track, month by month, from English-language searches worldwide.

Fireflies.ai and TurboScribe among audio and video transcription platforms worldwide, by month

Share of searches by month for TurboScribe, Fireflies.ai. The figures are in the table below the chart.

View monthly share of searches table
MonthTurboScribeOtterDescriptFireflies.aiGoTranscriptTranscribeMeHappy ScribeRevSonixTrint
Nov 202535.4%20.1%16.3%7.8%3.9%4.7%4.8%1.7%4.1%1.2%
Dec 202534.7%19.7%16.1%7.6%4.7%4.7%4.7%1.7%4.9%1%
Jan 202630.6%21.4%17.3%8.2%5%6.1%4.2%1.7%4.3%1.1%
Feb 202631.5%22.3%17.8%8.5%3.5%5.2%4.3%1.4%4.6%0.92%
Mar 202638.1%22%14.4%7%2.8%5.1%4.3%1.5%3.8%0.91%
Apr 202637.7%21.6%14.2%6.9%3.4%6.2%4.2%1.4%3.7%0.74%
May 202641.1%19.4%12.8%7.4%4.5%5.5%3.1%1.5%3.8%0.8%
Jun 202643.7%16.9%13.7%6.6%4%5.9%3.3%1.8%3.3%0.85%
Jul 202638.6%18.1%14.8%7%5.2%7.7%2.9%2%2.9%0.75%
Aug 202639.6%18.4%15.2%6%5.3%6.5%3%2.3%3%0.76%
Sep 202644.1%16.9%13.6%6.7%4.9%6%2.7%1.6%2.7%0.86%
Oct 202650.2%13%12.7%6.2%4.5%4.5%3.1%2.5%2.5%0.8%

How has branded search for Fireflies.ai and TurboScribe changed worldwide over the last 12 months?

3 findings

How did search popularity change for audio and video transcription platforms worldwide in October 2026?

2 changes

  1. In October 2026, TurboScribe gained share of searches among audio and video transcription platforms worldwide, from 44.1% to 50.2%.

  2. Estimated monthly branded searches for Fireflies.ai worldwide fell 16.7% over 12 measured months, from 181K to 151K in October 2026.

How are Fireflies.ai’s and TurboScribe’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Fireflies.ai’s and TurboScribe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fireflies.ai

10 branded search terms

  • ai fireflies
  • Fireflies AI
  • fireflies ai app
  • fireflies app
  • fireflies meeting notes
  • fireflies note taker
  • fireflies notetaker
  • fireflies transcription
  • fireflies.ai
  • fred fireflies ai

TurboScribe

1 branded search term

  • turboscribe

How the Brand Demand Index is measured

Other head-to-heads among audio and video transcription platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free