Brandwave

How popular isFireflies.ai?

In October 2026, people searched for Fireflies.ai by name about 151,000 times worldwide, a 16.7% decrease from the previous year. These searches made up 6.2% of all global audio and video transcription platform searches, placing Fireflies.ai fourth out of ten platforms. When we asked both ChatGPT and Google AI Overviews about audio and video transcription platforms, Fireflies.ai appeared in one of the five answers and was the seventh most recommended of the ten.

Search and AI answers in October 2026

Fireflies.ai is the fourth most searched of 10 competitors and the seventh most recommended in the AI answers we collected.

  1. TurboScribeShare of searches 50.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. OtterShare of searches 13%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. DescriptShare of searches 12.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Fireflies.aiShare of searches 6.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. GoTranscriptShare of searches 4.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

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Top audio and video transcription platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fireflies.ai was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fireflies.ai is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Descript1st
  2. Otter2nd
  3. TurboScribe3rd
  4. Rev4th
  5. Sonix5th
  6. Happy Scribe6th
  7. Fireflies.ai7th
  8. GoTranscript8th
  9. Trint9th
  10. TranscribeMe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TurboScribe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Otter4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Descript4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rev4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fireflies.ai1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoTranscript1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Happy Scribe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trint1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TranscribeMe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about audio and video transcription platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

How often do people search for Fireflies.ai compared with other audio and video transcription platforms worldwide?

Fireflies.ai against audio and video transcription platforms worldwide, by month

Share of searches by month for TurboScribe, Otter, Descript, Fireflies.ai, GoTranscript, TranscribeMe, Happy Scribe, Rev, Sonix. The figures are in the table below the chart.

View monthly share of searches table
MonthTurboScribeOtterDescriptFireflies.aiGoTranscriptTranscribeMeHappy ScribeRevSonixTrint
Nov 202535.4%20.1%16.3%7.8%3.9%4.7%4.8%1.7%4.1%1.2%
Dec 202534.7%19.7%16.1%7.6%4.7%4.7%4.7%1.7%4.9%1%
Jan 202630.6%21.4%17.3%8.2%5%6.1%4.2%1.7%4.3%1.1%
Feb 202631.5%22.3%17.8%8.5%3.5%5.2%4.3%1.4%4.6%0.92%
Mar 202638.1%22%14.4%7%2.8%5.1%4.3%1.5%3.8%0.91%
Apr 202637.7%21.6%14.2%6.9%3.4%6.2%4.2%1.4%3.7%0.74%
May 202641.1%19.4%12.8%7.4%4.5%5.5%3.1%1.5%3.8%0.8%
Jun 202643.7%16.9%13.7%6.6%4%5.9%3.3%1.8%3.3%0.85%
Jul 202638.6%18.1%14.8%7%5.2%7.7%2.9%2%2.9%0.75%
Aug 202639.6%18.4%15.2%6%5.3%6.5%3%2.3%3%0.76%
Sep 202644.1%16.9%13.6%6.7%4.9%6%2.7%1.6%2.7%0.86%
Oct 202650.2%13%12.7%6.2%4.5%4.5%3.1%2.5%2.5%0.8%

  1. 1.TurboScribe

    50.2%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +6 points.

  2. 2.Otter

    13%

    Held 2nd. 316K estimated branded searches, -17.3% vs prior month. Share -3.9 points.

  3. 3.Descript

    12.7%

    Held 3rd. 309K estimated branded searches, +0.15% vs prior month. Share -0.9 points.

  4. 4.Fireflies.ai

    6.2%

    Held 4th. 151K estimated branded searches, +0.08% vs prior month. Share -0.5 points.

  5. 5.GoTranscript

    4.5%

    Moved from 6th to 5th. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.TranscribeMe

    4.5%

    Moved from 5th to 6th. 110K estimated branded searches, -18.5% vs prior month. Share -1.4 points.

  7. 7.Happy Scribe

    3.1%

    Held 7th. 74.8K estimated branded searches, +21.8% vs prior month. Share +0.4 points.

  8. 8.Rev

    2.5%

    Moved from 9th to 8th. 61.1K estimated branded searches, +67.7% vs prior month. Share +0.9 points.

  9. 9.Sonix

    2.5%

    Moved from 8th to 9th. 60.9K estimated branded searches, -0.6% vs prior month. Share -0.2 points.

  10. 10.Trint

    0.8%

    Held 10th. 19.4K estimated branded searches, -0.26% vs prior month. Share -0.1 points.

Compare popularity between Fireflies.ai and its closest rivals

Every comparison with Fireflies.ai

24 comparisons

How has branded search demand for Fireflies.ai changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Fireflies.ai worldwide fell from 181K to 151K.
  • Across the 12 months ending October 2026, Fireflies.ai’s share of searches among audio and video transcription platforms worldwide decreased from 7.8% to 6.2%.
  • Across the 12 months ending October 2026, Fireflies.ai’s share of searches among audio and video transcription platforms worldwide peaked at 8.5% in February 2026 and was lowest at 6% in August 2026.

How did search popularity change for audio and video transcription platforms worldwide in October 2026?

6 changes

  1. In October 2026, Rev overtook Sonix to rank 8th among audio and video transcription platforms worldwide, with 2.5% of the searches.

  2. In October 2026, TurboScribe gained share of searches among audio and video transcription platforms worldwide, from 44.1% to 50.2%.

  3. In October 2026, Otter lost share of searches among audio and video transcription platforms worldwide, from 16.9% to 13%.

  4. In October 2026, TranscribeMe lost share of searches among audio and video transcription platforms worldwide, from 6% to 4.5%.

  5. In October 2026, Descript lost share of searches among audio and video transcription platforms worldwide, from 13.6% to 12.7%.

  6. In October 2026, GoTranscript rose from 6th to 5th among audio and video transcription platforms worldwide.

How are Fireflies.ai’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Fireflies.ai’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ai fireflies
  • Fireflies AI
  • fireflies ai app
  • fireflies app
  • fireflies meeting notes
  • fireflies note taker
  • fireflies notetaker
  • fireflies transcription
  • fireflies.ai
  • fred fireflies ai

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How the Brand Demand Index is measured

Where does Fireflies.ai compete?

Fireflies.ai is ranked by how often people search for it in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Audio and video transcription platforms4th of 106.2%Shown above
AI meeting notetakers3rd of 816.3%Show ranking
Meeting transcription tools3rd of 716.6%Show ranking
Meeting notes apps3rd of 918.9%Show ranking
Conversation intelligence platforms1st of 774%Show ranking
Creator with pink hair and a pink jacket

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