Brandwave

How popular isTurboScribe?

In September 2026, people searched for TurboScribe by name about 1 million times worldwide, a 21.5% increase from the previous year. These searches made up 52.9% of all global audio and video transcription platform searches, placing TurboScribe first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about audio and video transcription platforms, TurboScribe appeared in four of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

TurboScribe is the most searched of 7 competitors and the third most recommended in AI answers.

  1. TurboScribeShare of searches 52.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. OtterShare of searches 20.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. DescriptShare of searches 16.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Happy ScribeShare of searches 4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. SonixShare of searches 3.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top audio and video transcription platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TurboScribe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. TurboScribe is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Descript1st
  2. Otter2nd
  3. TurboScribe3rd
  4. Rev4th
  5. Happy Scribe5th
  6. Sonix6th
  7. Trint7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TurboScribe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Otter4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Descript4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rev4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Happy Scribe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trint1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about audio and video transcription platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which audio and video transcription platforms compete with TurboScribe?

TurboScribe against audio and video transcription platforms worldwide, by month

Share of searches by month for TurboScribe, Otter, Descript, Happy Scribe, Sonix. The figures are in the table below the chart.

View monthly share of searches table
MonthTurboScribeOtterDescriptHappy ScribeSonixRevTrint
Oct 202539%26.9%18%6.5%5%3.3%1.4%
Nov 202542.1%23.9%19.5%5.7%5.4%2%1.5%
Dec 202541.8%23.7%19.4%5.7%6.2%2.1%1.2%
Jan 202637.9%26.4%21.4%5.2%5.6%2.1%1.3%
Feb 202637.9%26.8%21.5%5.2%5.7%1.7%1.1%
Mar 202644.8%25.8%16.9%5%4.7%1.7%1.1%
Apr 202645.1%25.8%17%5%4.6%1.7%0.88%
May 202649.3%23.3%15.4%4.5%4.7%1.8%0.96%
Jun 202652.1%20.1%16.3%3.9%4.3%2.2%1%
Jul 202648.1%22.5%18.4%3.6%4%2.5%0.93%
Aug 202648.1%22.3%18.4%3.6%3.9%2.8%0.93%
Sep 202652.9%20.2%16.3%4%3.7%1.9%1%

  1. 1.TurboScribe

    52.9%

    Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +4.8 points.

  2. 2.Otter

    20.2%

    Held 2nd. 382K estimated branded searches, +0.11% vs prior month. Share -2.1 points.

  3. 3.Descript

    16.3%

    Held 3rd. 308K estimated branded searches, -2.2% vs prior month. Share -2.1 points.

  4. 4.Happy Scribe

    4%

    Moved from 5th to 4th. 74.9K estimated branded searches, +21.8% vs prior month. Share +0.4 points.

  5. 5.Sonix

    3.7%

    Moved from 4th to 5th. 69.5K estimated branded searches, +4.8% vs prior month. Share -0.2 points.

  6. 6.Rev

    1.9%

    Held 6th. 36.3K estimated branded searches, -23.8% vs prior month. Share -0.9 points.

  7. 7.Trint

    1%

    Held 7th. 19.4K estimated branded searches, +22.6% vs prior month. Share +0.1 points.

Compare popularity between TurboScribe and its closest rivals

Every comparison with TurboScribe

6 comparisons

How has branded search demand for TurboScribe changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for TurboScribe worldwide rose from 823K to 1M.
  • Across the 12 months ending September 2026, TurboScribe’s share of searches among audio and video transcription platforms worldwide increased from 39% to 52.9%.
  • Across the 12 months ending September 2026, TurboScribe’s share of searches among audio and video transcription platforms worldwide peaked at 52.9% in September 2026 and was lowest at 37.9% in January 2026.

How did search popularity change for audio and video transcription platforms worldwide in September 2026?

6 changes

  1. In September 2026, TurboScribe gained share of searches among audio and video transcription platforms worldwide, from 48.1% to 52.9%.

  2. In September 2026, Descript lost share of searches among audio and video transcription platforms worldwide, from 18.4% to 16.3%.

  3. In September 2026, Otter lost share of searches among audio and video transcription platforms worldwide, from 22.3% to 20.2%.

  4. In September 2026, Rev lost share of searches among audio and video transcription platforms worldwide, from 2.8% to 1.9%.

  5. Sonix’s share of searches among audio and video transcription platforms worldwide has lost ground for 3 months in a row, from 4.3% to 3.7% in September 2026.

  6. In September 2026, Happy Scribe rose from 5th to 4th among audio and video transcription platforms worldwide.

How are TurboScribe’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using TurboScribe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • turboscribe

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How the Brand Demand Index is measured

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