Brandwave

GoTranscript vs Otter:Which is more popular?

In October 2026, Otter had more branded searches than GoTranscript among audio and video transcription platforms worldwide. Otter had about 316,000 branded searches, while GoTranscript had 110,000. Otter made up 13% of all audio and video transcription platform searches we track, and GoTranscript accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about audio and video transcription platforms, Otter appeared in four of the five answers and GoTranscript in one. Otter was mentioned before GoTranscript in every answer that named either.

Among audio and video transcription platforms worldwide in October 2026

Who do people search for more?

Otter, about 3 searches for every 1 for GoTranscript

Otter 316K searchesGoTranscript 110K searches

Who does AI mention more?

Otter, mentioned in 4 of 5 answers, GoTranscript in 1

Otter in 4 of 5GoTranscript in 1 of 5

Who does AI recommend more?

Otter, named ahead of GoTranscript in 4 of 4 answers

Otter first in 4GoTranscript never first

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Top audio and video transcription platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Otter was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. GoTranscript was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Otter was listed before GoTranscript in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Descript1st
  2. Otter2nd
  3. TurboScribe3rd
  4. Rev4th
  5. Sonix5th
  6. Happy Scribe6th
  7. Fireflies.ai7th
  8. GoTranscript8th
  9. Trint9th
  10. TranscribeMe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TurboScribe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Otter4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Descript4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rev4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fireflies.ai1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoTranscript1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Happy Scribe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trint1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TranscribeMe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about audio and video transcription platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is GoTranscript or Otter more popular in search?

This chart shows how often people search Google for GoTranscript and Otter by name. Each line represents a brand's share of searches for all ten audio and video transcription platforms we track, month by month, from English-language searches worldwide.

GoTranscript and Otter among audio and video transcription platforms worldwide, by month

Share of searches by month for Otter, GoTranscript. The figures are in the table below the chart.

View monthly share of searches table
MonthTurboScribeOtterDescriptFireflies.aiGoTranscriptTranscribeMeHappy ScribeRevSonixTrint
Nov 202535.4%20.1%16.3%7.8%3.9%4.7%4.8%1.7%4.1%1.2%
Dec 202534.7%19.7%16.1%7.6%4.7%4.7%4.7%1.7%4.9%1%
Jan 202630.6%21.4%17.3%8.2%5%6.1%4.2%1.7%4.3%1.1%
Feb 202631.5%22.3%17.8%8.5%3.5%5.2%4.3%1.4%4.6%0.92%
Mar 202638.1%22%14.4%7%2.8%5.1%4.3%1.5%3.8%0.91%
Apr 202637.7%21.6%14.2%6.9%3.4%6.2%4.2%1.4%3.7%0.74%
May 202641.1%19.4%12.8%7.4%4.5%5.5%3.1%1.5%3.8%0.8%
Jun 202643.7%16.9%13.7%6.6%4%5.9%3.3%1.8%3.3%0.85%
Jul 202638.6%18.1%14.8%7%5.2%7.7%2.9%2%2.9%0.75%
Aug 202639.6%18.4%15.2%6%5.3%6.5%3%2.3%3%0.76%
Sep 202644.1%16.9%13.6%6.7%4.9%6%2.7%1.6%2.7%0.86%
Oct 202650.2%13%12.7%6.2%4.5%4.5%3.1%2.5%2.5%0.8%

How has branded search for GoTranscript and Otter changed worldwide over the last 12 months?

3 findings

How did search popularity change for audio and video transcription platforms worldwide in October 2026?

2 changes

  1. In October 2026, Otter lost share of searches among audio and video transcription platforms worldwide, from 16.9% to 13%.

  2. In October 2026, GoTranscript rose from 6th to 5th among audio and video transcription platforms worldwide.

How are GoTranscript’s and Otter’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using GoTranscript’s and Otter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GoTranscript

1 branded search term

  • gotranscript

Otter

10 branded search terms

  • otter ai
  • otter ai app
  • otter ai notetaker
  • otter ai transcription
  • otter app
  • otter meeting notes
  • otter transcribe
  • otter transcription
  • otter.ai
  • otterai

How the Brand Demand Index is measured

Other head-to-heads among audio and video transcription platforms

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