Brandwave

Descript vs Otter:Which is more popular?

In September 2026, Otter had more branded searches than Descript among audio and video transcription platforms worldwide. Otter had about 382,000 branded searches, while Descript had 308,000. Otter made up 20.2% of all audio and video transcription platform searches we track, and Descript accounted for 16.3%. When we asked ChatGPT and Google AI Overviews about audio and video transcription platforms, Descript and Otter each appeared in four of the five answers. Descript was mentioned before Otter in three out of four answers that named either.

Among audio and video transcription platforms worldwide in September 2026

Who do people search for more?

Otter, about 24% more searches than Descript

Otter 382K searchesDescript 308K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Descript in 4 of 5Otter in 4 of 5

Who does AI recommend more?

Descript, named ahead of Otter in 3 of 4 answers

Descript first in 3Otter first in 1

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Top audio and video transcription platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Descript and Otter were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Descript was listed before Otter in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Descript1st
  2. Otter2nd
  3. TurboScribe3rd
  4. Rev4th
  5. Happy Scribe5th
  6. Sonix6th
  7. Trint7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TurboScribe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Otter4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Descript4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rev4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Happy Scribe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trint1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about audio and video transcription platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Descript or Otter more popular in search?

This chart shows how often people search Google for Descript and Otter by name. Each line represents a brand's share of searches for all seven audio and video transcription platforms we track, month by month, from English-language searches worldwide.

Descript and Otter among audio and video transcription platforms worldwide, by month

Share of searches by month for Otter, Descript. The figures are in the table below the chart.

View monthly share of searches table
MonthTurboScribeOtterDescriptHappy ScribeSonixRevTrint
Oct 202539%26.9%18%6.5%5%3.3%1.4%
Nov 202542.1%23.9%19.5%5.7%5.4%2%1.5%
Dec 202541.8%23.7%19.4%5.7%6.2%2.1%1.2%
Jan 202637.9%26.4%21.4%5.2%5.6%2.1%1.3%
Feb 202637.9%26.8%21.5%5.2%5.7%1.7%1.1%
Mar 202644.8%25.8%16.9%5%4.7%1.7%1.1%
Apr 202645.1%25.8%17%5%4.6%1.7%0.88%
May 202649.3%23.3%15.4%4.5%4.7%1.8%0.96%
Jun 202652.1%20.1%16.3%3.9%4.3%2.2%1%
Jul 202648.1%22.5%18.4%3.6%4%2.5%0.93%
Aug 202648.1%22.3%18.4%3.6%3.9%2.8%0.93%
Sep 202652.9%20.2%16.3%4%3.7%1.9%1%

How has the Descript and Otter comparison changed over the last 12 months?

3 findings

How did search popularity change for audio and video transcription platforms worldwide in September 2026?

2 changes
  1. In September 2026, Descript lost share of searches among audio and video transcription platforms worldwide, from 18.4% to 16.3%.

  2. In September 2026, Otter lost share of searches among audio and video transcription platforms worldwide, from 22.3% to 20.2%.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Descript’s and Otter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Descript

7 branded search terms

  • descript
  • descript app
  • descript audio transcription
  • descript software
  • descript transcribe
  • descript transcription
  • descript video editor

Otter

9 branded search terms

  • otter ai
  • otter ai app
  • otter ai transcription
  • otter app
  • otter meeting notes
  • otter transcribe
  • otter transcription
  • otter.ai
  • otterai

How the Brand Demand Index is measured

Other head-to-heads among audio and video transcription platforms

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