Brandwave

Happy Scribe vs Otter:Which is more popular?

In September 2026, Otter had more branded searches than Happy Scribe among audio and video transcription platforms worldwide. Otter had about 382,000 branded searches, while Happy Scribe had 74,900. Otter made up 20.2% of all audio and video transcription platform searches we track, and Happy Scribe accounted for 4%. When we asked ChatGPT and Google AI Overviews about audio and video transcription platforms, Otter appeared in four of the five answers and Happy Scribe in one. Otter was mentioned before Happy Scribe in four out of five answers.

Among audio and video transcription platforms worldwide in September 2026

Who do people search for more?

Otter, about 5 searches for every 1 for Happy Scribe

Otter 382K searchesHappy Scribe 74.9K searches

Who does AI mention more?

Otter, mentioned in 4 of 5 answers, Happy Scribe in 1

Otter in 4 of 5Happy Scribe in 1 of 5

Who does AI recommend more?

Otter, named ahead of Happy Scribe in 4 of 5 answers

Otter first in 4Happy Scribe first in 1

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Top audio and video transcription platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Otter was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Happy Scribe was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Otter was listed before Happy Scribe in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Descript1st
  2. Otter2nd
  3. TurboScribe3rd
  4. Rev4th
  5. Happy Scribe5th
  6. Sonix6th
  7. Trint7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TurboScribe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Otter4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Descript4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rev4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Happy Scribe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trint1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about audio and video transcription platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Happy Scribe or Otter more popular in search?

This chart shows how often people search Google for Happy Scribe and Otter by name. Each line represents a brand's share of searches for all seven audio and video transcription platforms we track, month by month, from English-language searches worldwide.

Happy Scribe and Otter among audio and video transcription platforms worldwide, by month

Share of searches by month for Otter, Happy Scribe. The figures are in the table below the chart.

View monthly share of searches table
MonthTurboScribeOtterDescriptHappy ScribeSonixRevTrint
Oct 202539%26.9%18%6.5%5%3.3%1.4%
Nov 202542.1%23.9%19.5%5.7%5.4%2%1.5%
Dec 202541.8%23.7%19.4%5.7%6.2%2.1%1.2%
Jan 202637.9%26.4%21.4%5.2%5.6%2.1%1.3%
Feb 202637.9%26.8%21.5%5.2%5.7%1.7%1.1%
Mar 202644.8%25.8%16.9%5%4.7%1.7%1.1%
Apr 202645.1%25.8%17%5%4.6%1.7%0.88%
May 202649.3%23.3%15.4%4.5%4.7%1.8%0.96%
Jun 202652.1%20.1%16.3%3.9%4.3%2.2%1%
Jul 202648.1%22.5%18.4%3.6%4%2.5%0.93%
Aug 202648.1%22.3%18.4%3.6%3.9%2.8%0.93%
Sep 202652.9%20.2%16.3%4%3.7%1.9%1%

How has the Happy Scribe and Otter comparison changed over the last 12 months?

3 findings

How did search popularity change for audio and video transcription platforms worldwide in September 2026?

2 changes
  1. In September 2026, Otter lost share of searches among audio and video transcription platforms worldwide, from 22.3% to 20.2%.

  2. In September 2026, Happy Scribe rose from 5th to 4th among audio and video transcription platforms worldwide.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Happy Scribe’s and Otter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Happy Scribe

6 branded search terms

  • happy scribe
  • happy scribe app
  • happy scribe software
  • happy scribe subtitles
  • happy scribe transcription
  • happyscribe

Otter

9 branded search terms

  • otter ai
  • otter ai app
  • otter ai transcription
  • otter app
  • otter meeting notes
  • otter transcribe
  • otter transcription
  • otter.ai
  • otterai

How the Brand Demand Index is measured

Other head-to-heads among audio and video transcription platforms

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