Brandwave

How popular isOtter in search?

In September 2026, there were an estimated 382K branded searches for Otter worldwide which is down 32.8% over the last 12 months. Otter holds 57% estimated Share of Search among meeting transcription tools worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Otter57%
  2. Fireflies.ai18.7%
  3. tl;dv9.8%
  4. Fathom9%
  5. Rev5.4%
Otter website (opens in a new tab)

Follow Otter and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which meeting transcription tools compete with Otter?

Otter against meeting transcription tools worldwide, by month

Share of Search by month for Otter, Fireflies.ai, tl;dv, Fathom, Rev. The figures are in the table below the chart.

View monthly share of search table
MonthOtterFireflies.aitl;dvFathomRev
Oct 202560.8%16.3%8.6%6.9%7.4%
Nov 202558.8%19%9.3%8.1%4.8%
Dec 202559%19%10.1%6.8%5.1%
Jan 202659%18.8%9.2%8.4%4.6%
Feb 202661.3%16.1%10.3%8.3%3.9%
Mar 202662%16.4%9.7%7.8%4.1%
Apr 202662.6%16.7%8.8%7.9%4.1%
May 202658.5%18.7%9.4%8.9%4.5%
Jun 202655.1%17.8%10.9%10.2%6%
Jul 202657.4%15.7%11.1%9.5%6.3%
Aug 202657.1%15.7%10.9%9.1%7.1%
Sep 202657%18.7%9.8%9%5.4%

  1. 1.Otter

    57%

    Held 1st. 382K estimated branded searches, -0.02% vs prior month. Share -0.1 points.

  2. 2.Fireflies.ai

    18.7%

    Held 2nd. 126K estimated branded searches, +19.5% vs prior month. Share +3 points.

  3. 3.tl;dv

    9.8%

    Held 3rd. 65.8K estimated branded searches, -10.1% vs prior month. Share -1.1 points.

  4. 4.Fathom

    9%

    Held 4th. 60.6K estimated branded searches, -1.1% vs prior month. Share -0.1 points.

  5. 5.Rev

    5.4%

    Held 5th. 36.3K estimated branded searches, -23.8% vs prior month. Share -1.7 points.

Compare search popularity between Otter and its closest rivals

Every comparison with Otter

How has branded search demand for Otter changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Otter worldwide fell from 569K to 382K.
  • Across the 12 months ending September 2026, Otter’s estimated Share of Search among meeting transcription tools worldwide decreased from 60.8% to 57%.
  • Across the 12 months ending September 2026, Otter’s estimated Share of Search among meeting transcription tools worldwide peaked at 62.6% in April 2026 and was lowest at 55.1% in June 2026.

How did search popularity change for meeting transcription tools worldwide in September 2026?

  1. In September 2026, Fireflies.ai gained estimated Share of Search among meeting transcription tools worldwide, from 15.7% to 18.7%.

  2. In September 2026, Rev lost estimated Share of Search among meeting transcription tools worldwide, from 7.1% to 5.4%.

  3. In September 2026, tl;dv lost estimated Share of Search among meeting transcription tools worldwide, from 10.9% to 9.8%.

  4. Fathom’s estimated Share of Search among meeting transcription tools worldwide has lost ground for 3 months in a row, from 10.2% to 9% in September 2026.

  5. Estimated monthly branded searches for Otter worldwide fell 32.8% over 12 measured months, from 569K to 382K in September 2026.

Where does Otter compete?

Otter is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Caption and subtitle tools2nd of 530.8%Show ranking
AI meeting notetakers1st of 738.8%Show ranking
Transcription services1st of 655.2%Show ranking
Meeting transcription tools1st of 557%Shown above
Meeting notes apps1st of 659.1%Show ranking
Transcription services1st of 462.3%Show ranking
AI meeting assistants1st of 565.4%Show ranking
AI dictation tools1st of 570.7%Show ranking
AI summarisation tools1st of 395.7%Show ranking

How is Otter measured?

Brandwave collects information about searches that people make online using Otter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • otter ai
  • otter ai app
  • otter ai notetaker
  • otter ai transcription
  • otter app
  • otter meeting notes
  • otter transcribe
  • otter transcription
  • otter.ai
  • otterai

Do you work for Otter? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Otter your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free