Brandwave

GoTranscript vs Otter:Which is more popular by branded search?

In August 2026, Otter had more branded searches than GoTranscript among transcription services worldwide. Otter was estimated to have 411K branded searches compared to GoTranscript’s 110K, and held a 38.2% Share of Search versus GoTranscript’s 10.2%. These are worldwide searches for English-language branded terms.

Share of Search among transcription services worldwide in August 2026Which is more popular in search, GoTranscript or Otter?
GoTranscript10.2%110K searches
vs
Otter38.2%411K searches

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Which is more popular in search, GoTranscript or Otter?

Compare the transcription services creators use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

GoTranscript and Otter among transcription services worldwide, by month

Share of Search by month for Otter, GoTranscript. The figures are in the table below the chart.

View monthly share of search table
MonthOtterRevGoTranscriptSonixHappy ScribeTrint
Oct 202542.8%29.7%7.9%7.6%9.9%2.1%
Nov 202539.6%33.1%7.3%8.5%9.2%2.4%
Dec 202539.1%32.2%8.5%9.4%8.8%1.9%
Jan 202641.1%33.2%8.6%7.8%7.3%1.9%
Feb 202643.3%33.2%6%8.3%7.6%1.6%
Mar 202647.6%29.6%5.3%7.6%8.2%1.7%
Apr 202647%29.6%6.6%7.3%8.1%1.4%
May 202643.9%31.5%8.5%7.4%7.2%1.5%
Jun 202641.3%35.4%7.8%7.1%6.6%1.7%
Jul 202639.5%37%10.1%6.2%5.8%1.5%
Aug 202638.2%38.1%10.2%6.2%5.8%1.5%
Sep 2026——————

How has the GoTranscript and Otter comparison changed over the last 12 months?

  • Otter was ahead of GoTranscript in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, GoTranscript’s estimated Share of Search among transcription services worldwide moved from 7.9% to 10.2%, and its estimated monthly branded searches held steady at 110K.
  • Across the 11 months ending August 2026, Otter’s estimated Share of Search among transcription services worldwide moved from 42.8% to 38.2%, and its estimated monthly branded searches moved from 596K to 411K.

How did search popularity change for transcription services worldwide in August 2026?

  1. In August 2026, Otter lost estimated Share of Search among transcription services worldwide, from 39.5% to 38.2%.

How each brand is measured

Brandwave collects information about searches that people make online using GoTranscript’s and Otter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GoTranscript

1 branded search term

  • gotranscript

Otter

20 branded search terms

  • otter ai
  • otter ai app
  • otter ai audio to text
  • otter ai download
  • otter ai free
  • otter ai meeting notes
  • otter ai note taker
  • otter ai notetaker
  • otter ai pricing
  • otter ai speech to text
  • otter ai transcription
  • otter ai video transcription
  • otter app
  • otter meeting notes
  • otter transcribe
  • otter transcription
  • otter.ai
  • otterai
  • what is otter ai
  • www otter ai

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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