Brandwave

Otter vs Sonix:Which is more popular by branded search?

In August 2026, Otter had more branded searches than Sonix among transcription services worldwide. Otter was estimated to have 411K branded searches compared to Sonix’s 66.3K, and held a 41% Share of Search versus Sonix’s 6.6%. These are worldwide searches for English-language branded terms.

Share of Search among transcription services worldwide in August 2026Which is more popular in search, Otter or Sonix?
Otter41%411K searches
vs
Sonix6.6%66.3K searches

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Which is more popular in search, Otter or Sonix?

Compare the services that transcribe audio and video. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Otter and Sonix among transcription services worldwide, by month

Share of Search by month for Otter, Sonix. The figures are in the table below the chart.

View monthly share of search table
MonthOtterRevFireflies.aiSonix
Oct 202546.5%32.2%13.1%8.2%
Nov 202541.8%35%14.2%9%
Dec 202541.8%34.5%13.6%10.1%
Jan 202643.3%35%13.5%8.3%
Feb 202645.1%34.6%11.7%8.6%
Mar 202649.1%30.5%12.6%7.8%
Apr 202648.9%30.8%12.7%7.6%
May 202646.1%33%13.1%7.8%
Jun 202643.1%37%12.5%7.5%
Jul 202642.3%39.6%11.4%6.6%
Aug 202641%40.9%11.5%6.6%
Sep 2026————

How has the Otter and Sonix comparison changed over the last 12 months?

  • Otter was ahead of Sonix in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Otter’s estimated Share of Search among transcription services worldwide moved from 46.5% to 41%, and its estimated monthly branded searches moved from 596K to 411K.
  • Across the 11 months ending August 2026, Sonix’s estimated Share of Search among transcription services worldwide moved from 8.2% to 6.6%, and its estimated monthly branded searches moved from 105K to 66.3K.

How did search popularity change for transcription services worldwide in August 2026?

  1. In August 2026, Otter lost estimated Share of Search among transcription services worldwide, from 42.3% to 41%.

  2. Sonix’s estimated Share of Search among transcription services worldwide has lost ground for 3 months in a row, from 7.8% to 6.6% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Otter’s and Sonix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Otter

20 branded search terms

  • otter ai
  • otter ai app
  • otter ai audio to text
  • otter ai download
  • otter ai free
  • otter ai meeting notes
  • otter ai note taker
  • otter ai notetaker
  • otter ai pricing
  • otter ai speech to text
  • otter ai transcription
  • otter ai video transcription
  • otter app
  • otter meeting notes
  • otter transcribe
  • otter transcription
  • otter.ai
  • otterai
  • what is otter ai
  • www otter ai

Sonix

5 branded search terms

  • sonix
  • sonix ai
  • sonix ai transcription
  • sonix audio transcription
  • sonix transcribe

How the Brand Demand Index is measured

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