Brandwave

How popular isDescript?

In September 2026, people searched for Descript by name about 308,000 times worldwide, an 18.6% decrease from the previous year. These searches made up 31.5% of all global transcription service searches, placing Descript second out of eight services. When we asked both ChatGPT and Google AI Overviews about transcription services, Descript appeared in three of the five answers and was the joint third most recommended of the eight.

Search and AI answers in September 2026

Descript is the second most searched of 8 competitors and the joint third most recommended in AI answers.

  1. OtterShare of searches 39.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. DescriptShare of searches 31.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. GoTranscriptShare of searches 11.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. WhisperShare of searches 9.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  5. SonixShare of searches 5.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top transcription services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Descript was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Descript is the joint third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Otter1st
  2. Rev2nd
  3. Descript3rd
  4. Sonix3rd
  5. Happy Scribe5th
  6. GoTranscript6th
  7. Whisper7th
  8. Trint–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Otter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rev4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Descript3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whisper3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sonix3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoTranscript1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Happy Scribe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about transcription services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which transcription services compete with Descript?

Descript against transcription services worldwide, by month

Share of searches by month for Otter, Descript, GoTranscript, Whisper, Sonix, Rev. The figures are in the table below the chart.

View monthly share of searches table
MonthOtterDescriptGoTranscriptWhisperSonixRevHappy ScribeTrint
Oct 202545%29.1%8.7%7.2%5.9%4.1%0.03%<0.01%
Nov 202541.8%33%8.1%8.1%6.6%2.2%0.04%<0.01%
Dec 202540.5%32%9.6%7.9%7.9%2.2%0.05%<0.01%
Jan 202641.4%32.5%9.7%8%6.5%1.9%0.03%<0.01%
Feb 202643.2%33.4%6.7%8.2%6.7%1.6%0.04%<0.01%
Mar 202646%29.4%5.9%10.8%5.9%2%0.04%<0.01%
Apr 202644.2%28.4%7%12.7%5.7%1.9%0.02%<0.01%
May 202642.3%27%9.9%12.1%6.6%2.2%0.03%<0.01%
Jun 202638.5%30%9%13.4%6%3%0.03%<0.01%
Jul 202639%30.6%11.2%11.2%5%3%0.04%<0.01%
Aug 202639.7%31.3%11.4%9.4%5.1%3%0.02%<0.01%
Sep 202639.9%31.5%11.5%9.5%5.2%2.5%0.01%0%

  1. 1.Otter

    39.9%

    Held 1st. 382K estimated branded searches, +0.11% vs prior month. Share +0.2 points.

  2. 2.Descript

    31.5%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.GoTranscript

    11.5%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Whisper

    9.5%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Sonix

    5.2%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Rev

    2.5%

    Held 6th. 23.9K estimated branded searches, -17.9% vs prior month. Share -0.5 points.

  7. 7.Happy Scribe

    0.01%

    Held 7th. 140 estimated branded searches, -33.3% vs prior month. Share 0 points.

  8. 8.Trint

    0%

    Held 8th. 0 estimated branded searches, -100% vs prior month. Share 0 points.

Compare popularity between Descript and its closest rivals

Every comparison with Descript

59 comparisons

How has branded search demand for Descript changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Descript worldwide fell from 379K to 308K.
  • Across the 12 months ending September 2026, Descript’s share of searches among transcription services worldwide increased from 29.1% to 31.5%.
  • Across the 12 months ending September 2026, Descript’s share of searches among transcription services worldwide peaked at 33.4% in February 2026 and was lowest at 27% in May 2026.

How did search popularity change for transcription services worldwide in September 2026?

6 changes

  1. In September 2026, Rev lost share of searches among transcription services worldwide, from 3% to 2.5%.

  2. GoTranscript’s share of searches among transcription services worldwide has gained ground for 3 months in a row, from 9% to 11.5% in September 2026.

  3. Descript’s share of searches among transcription services worldwide has gained ground for 3 months in a row, from 30% to 31.5% in September 2026.

  4. Otter’s share of searches among transcription services worldwide has gained ground for 3 months in a row, from 38.5% to 39.9% in September 2026.

  5. Estimated monthly branded searches for Trint worldwide fell 100% over 12 measured months, from 10 to 0 in September 2026.

  6. Estimated monthly branded searches for Happy Scribe worldwide fell 56.3% over 12 measured months, from 320 to 140 in September 2026.

How are Descript’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Descript’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • descript
  • descript app
  • descript audio transcription
  • descript software
  • descript transcribe
  • descript transcription
  • descript video editor

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How the Brand Demand Index is measured

Where does Descript compete?

Descript is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Video editing software5th of 81.2%Show ranking
AI video editing tools6th of 61.3%Show ranking
Online video editing platforms5th of 61.3%Show ranking
Clip editing tools4th of 51.4%Show ranking
Screen recording software3rd of 124.4%Show ranking
Podcast editing software4th of 1011.6%Show ranking
Audio editing software4th of 612%Show ranking
Podcast production software3rd of 714.7%Show ranking
Audio and video transcription platforms3rd of 716.3%Show ranking
Closed captioning services2nd of 619.6%Show ranking
AI clipping tools2nd of 621.7%Show ranking
Video repurposing tools2nd of 522.9%Show ranking
Transcription services2nd of 824.7%Show ranking
Content repurposing platforms2nd of 825.1%Show ranking
Caption and subtitle tools3rd of 725.6%Show ranking
Transcription services2nd of 831.5%Shown above
Remote podcast recording platforms2nd of 742.5%Show ranking
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