How popular isWhisper?
In September 2026, people searched for Whisper by name about 90,500 times worldwide, about the same as the previous year. These searches made up 7.4% of all global transcription service searches, placing Whisper sixth out of eight services. When we asked both ChatGPT and Google AI Overviews about transcription services, Whisper appeared in three of the five answers and was the seventh most recommended of the eight.
Whisper is the sixth most searched of 8 competitors and the seventh most recommended in AI answers.
OtterShare of searches 31.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
DescriptShare of searches 24.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
TranscribeMeShare of searches 11.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Fireflies.aiShare of searches 10.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
WhisperShare of searches 7.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
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Top transcription services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Whisper was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Whisper is the seventh most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rev1st- Otter2nd
- Descript3rd
GoTranscript4th- TranscribeMe5th
Sonix5th- Whisper7th
- Fireflies.ai8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Otter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rev5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Descript3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Whisper3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- TranscribeMe2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GoTranscript2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sonix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fireflies.ai1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about transcription services
5 answers
Asked ChatGPT
“Which transcription service should I use?”
Asked ChatGPT
“What are the best transcription services?”
Asked ChatGPT
“What's the best transcription service for audio and video?”
Searched Google, AI Overview
“transcription services”
Searched Google, AI Overview
“audio transcription service”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which transcription services compete with Whisper?
Share of searches by month for Otter, Descript, TranscribeMe, Fireflies.ai, GoTranscript, Whisper, Sonix. The figures are in the table below the chart.
View monthly share of searches table
| Month | Otter | Descript | TranscribeMe | Fireflies.ai | GoTranscript | Whisper | Sonix | Rev |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.3% | 24.1% | 7.2% | 10% | 7.2% | 5.9% | 4.8% | 3.4% |
| Nov 2025 | 34% | 26.7% | 8% | 11% | 6.6% | 6.6% | 5.4% | 1.8% |
| Dec 2025 | 33.1% | 26% | 7.8% | 10.6% | 7.8% | 6.4% | 6.4% | 1.8% |
| Jan 2026 | 33.2% | 25.9% | 9.5% | 10.6% | 7.7% | 6.4% | 5.2% | 1.5% |
| Feb 2026 | 35.7% | 27.5% | 8.2% | 9.4% | 5.5% | 6.8% | 5.5% | 1.3% |
| Mar 2026 | 37.5% | 23.9% | 8.8% | 9.9% | 4.8% | 8.8% | 4.8% | 1.6% |
| Apr 2026 | 35.6% | 22.8% | 10.2% | 9.5% | 5.6% | 10.2% | 4.6% | 1.5% |
| May 2026 | 33.7% | 21.4% | 9.6% | 10.8% | 7.8% | 9.6% | 5.3% | 1.7% |
| Jun 2026 | 30.6% | 23.8% | 10.7% | 9.9% | 7.2% | 10.7% | 4.8% | 2.4% |
| Jul 2026 | 30.7% | 24% | 13.1% | 8.4% | 8.8% | 8.8% | 3.9% | 2.3% |
| Aug 2026 | 31.8% | 25% | 11.2% | 8.7% | 9.1% | 7.5% | 4.1% | 2.4% |
| Sep 2026 | 31.4% | 24.7% | 11.1% | 10.3% | 9% | 7.4% | 4.1% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.4% | 382K | -0.02% | -0.4 points | |
| 2, held 2nd | 24.7% | 301K | 0% | -0.3 points | |
| 3, held 3rd | 11.1% | 135K | 0% | -0.1 points | |
| 4, moved from 5th to 4th | 10.3% | 126K | +19.5% | +1.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9% | 110K | 0% | -0.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 7.4% | 90.5K | 0% | -0.1 points | |
| 7, held 7th | 4.1% | 49.5K | 0% | -0.1 points | |
| 8, held 8th | 2% | 23.9K | -17.9% | -0.5 points |
1.
Otter31.4%
Held 1st. 382K estimated branded searches, -0.02% vs prior month. Share -0.4 points.
2.
Descript24.7%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -0.3 points.
11.1%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.3%
Moved from 5th to 4th. 126K estimated branded searches, +19.5% vs prior month. Share +1.6 points.
9%
Moved from 4th to 5th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Whisper7.4%
Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
Sonix4.1%
Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
Rev2%
Held 8th. 23.9K estimated branded searches, -17.9% vs prior month. Share -0.5 points.
Compare popularity between Whisper and its closest rivals
Every comparison with Whisper
13 comparisons
How has branded search demand for Whisper changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Whisper worldwide held steady at 90.5K.
- Across the 12 months ending September 2026, Whisper’s share of searches among transcription services worldwide increased from 5.9% to 7.4%.
- Across the 12 months ending September 2026, Whisper’s share of searches among transcription services worldwide peaked at 10.7% in June 2026 and was lowest at 5.9% in October 2025.
How did search popularity change for transcription services worldwide in September 2026?
6 changes
In September 2026, Fireflies.ai overtook GoTranscript to rank 4th among transcription services worldwide, with 10.3% of the searches.
Whisper’s share of searches among transcription services worldwide has lost ground for 3 months in a row, from 10.7% to 7.4% in September 2026.
Estimated monthly branded searches for TranscribeMe worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026.
Estimated monthly branded searches for Rev worldwide fell 54.1% over 12 measured months, from 52.1K to 23.9K in September 2026.
Estimated monthly branded searches for Sonix worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.
Estimated monthly branded searches for Otter worldwide fell 32.8% over 12 measured months, from 569K to 382K in September 2026.
How are Whisper’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Whisper’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- whisper ai
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Where does Whisper compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Transcription services | 6th of 8 | 7.4% | Shown above |
| AI dictation tools | 3rd of 7 | 8.8% | Show ranking |
| Transcription services | 4th of 8 | 9.5% | Show ranking |
Is Whisper your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.