How popular isiMovie?
In September 2026, people searched for iMovie by name about 135,000 times worldwide, a 45.1% decrease from the previous year. These searches made up 0.54% of all global video editing software searches, placing iMovie eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about video editing software, iMovie appeared in three of the five answers and was the fifth most recommended of the eight.
iMovie is the eighth most searched of 8 competitors and the fifth most recommended in AI answers.
CapCutShare of searches 83.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
DaVinci ResolveShare of searches 6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
ClipchampShare of searches 4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Adobe Premiere ProShare of searches 2.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
iMovieShare of searches 0.54%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top video editing software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, iMovie was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. iMovie is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- DaVinci Resolve1st
- Adobe Premiere Pro2nd
- CapCut3rd
- Final Cut Pro4th
- iMovie5th
- Clipchamp6th
Filmora7th
Descript–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CapCut5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DaVinci Resolve4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Adobe Premiere Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Final Cut Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- iMovie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clipchamp2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Filmora1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Descript0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about video editing software
5 answers
Asked ChatGPT
“Which video editing software should I use?”
Asked ChatGPT
“What are the best video editing software options?”
Asked ChatGPT
“What's the best video editing software for editing videos?”
Searched Google, AI Overview
“video editing software”
Searched Google, AI Overview
“video editing app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which video editing software compete with iMovie?
Share of searches by month for CapCut, DaVinci Resolve, Clipchamp, Adobe Premiere Pro, iMovie. The figures are in the table below the chart.
View monthly share of searches table
| Month | CapCut | DaVinci Resolve | Clipchamp | Adobe Premiere Pro | Descript | Filmora | Final Cut Pro | iMovie |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.7% | 8.2% | 6.7% | 3.3% | 1.7% | 2.5% | 0.9% | 1.1% |
| Nov 2025 | 75.9% | 8.1% | 6.7% | 3.3% | 1.7% | 2.4% | 0.9% | 0.9% |
| Dec 2025 | 81% | 7.2% | 4.8% | 2.6% | 1.2% | 1.8% | 0.65% | 0.79% |
| Jan 2026 | 80.1% | 7.1% | 4.7% | 2.9% | 1.4% | 2.1% | 0.95% | 0.77% |
| Feb 2026 | 79.7% | 7% | 4.7% | 3.1% | 1.8% | 2.1% | 0.77% | 0.77% |
| Mar 2026 | 80.9% | 7.1% | 4.8% | 2.4% | 1.5% | 1.8% | 0.78% | 0.78% |
| Apr 2026 | 77.9% | 8.4% | 5.6% | 2.8% | 1.7% | 2.1% | 0.62% | 0.92% |
| May 2026 | 81.6% | 7.2% | 4.8% | 2.1% | 1.2% | 1.8% | 0.53% | 0.79% |
| Jun 2026 | 78.2% | 8.4% | 5.6% | 2.8% | 1.4% | 2.1% | 0.76% | 0.76% |
| Jul 2026 | 80.7% | 7.1% | 4.7% | 2.6% | 1.5% | 2.1% | 0.64% | 0.64% |
| Aug 2026 | 79.7% | 8.5% | 4.6% | 2.8% | 1.4% | 1.7% | 0.63% | 0.63% |
| Sep 2026 | 83.1% | 6% | 4% | 2.7% | 1.2% | 1.2% | 1.2% | 0.54% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.1% | 20.8M | +21.1% | +3.5 points | |
| 2, held 2nd | 6% | 1.5M | -18% | -2.5 points | |
| 3, held 3rd | 4% | 1M | 0% | -0.6 points | |
| 4, held 4th | 2.7% | 669K | +11.1% | -0.1 points | |
| 5, moved from 6th to 5th | 1.2% | 305K | -2% | -0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.2% | 301K | -18.2% | -0.5 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.2% | 301K | +123% | +0.6 points | |
| 8, held 8th | 0.54% | 135K | 0% | -0.1 points |
1.
CapCut83.1%
Held 1st. 20.8M estimated branded searches, +21.1% vs prior month. Share +3.5 points.
6%
Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -2.5 points.
4%
Held 3rd. 1M estimated branded searches, 0% vs prior month. Share -0.6 points.
2.7%
Held 4th. 669K estimated branded searches, +11.1% vs prior month. Share -0.1 points.
5.
Descript1.2%
Moved from 6th to 5th. 305K estimated branded searches, -2% vs prior month. Share -0.2 points.
6.
Filmora1.2%
Moved from 5th to 6th. 301K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
1.2%
Held 7th. 301K estimated branded searches, +123% vs prior month. Share +0.6 points.
8.
iMovie0.54%
Held 8th. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare popularity between iMovie and its closest rivals
Every comparison with iMovie
7 comparisons
How has branded search demand for iMovie changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for iMovie worldwide fell from 246K to 135K.
- Across the 12 months ending September 2026, iMovie’s share of searches among video editing software worldwide decreased from 1.1% to 0.54%.
- Across the 12 months ending September 2026, iMovie fell from 7th to 8th among video editing software worldwide.
How did search popularity change for video editing software worldwide in September 2026?
6 changes
In September 2026, CapCut gained share of searches among video editing software worldwide, from 79.7% to 83.1%.
In September 2026, Final Cut Pro gained share of searches among video editing software worldwide, from 0.63% to 1.2%.
In September 2026, DaVinci Resolve lost share of searches among video editing software worldwide, from 8.5% to 6%.
In September 2026, Clipchamp lost share of searches among video editing software worldwide, from 4.6% to 4%.
In September 2026, Filmora lost share of searches among video editing software worldwide, from 1.7% to 1.2%.
In September 2026, Descript rose from 6th to 5th among video editing software worldwide.
How are iMovie’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using iMovie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- imovie
Who owns iMovie?
iMovie is owned by Apple. Brandwave also tracks Pixelmator, Apple AirPods, Apple AirPods Max, Apple AirTag, Apple Books, Apple iPad, Apple iPhone, Apple MacBook, Apple Maps, Apple Music, Apple Passwords, Apple Podcasts, Apple Podcasts Subscriptions, Apple Reminders, Apple TV 4K, Apple Vision Pro, Apple Watch, FaceTime, Final Cut Pro, Find My, GarageBand, 
iCloud, iWork, Keynote, Logic Pro, Safari and 
Xcode Cloud, owned by the same company, worldwide.
Do you work for iMovie? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is iMovie your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.