Filmora vs iMovie:Which is searched more?
In September 2026, Filmora had more branded searches than iMovie among video editing software worldwide. Filmora had about 301,000 branded searches, while iMovie had 135,000. Filmora made up 1.2% of all video editing software searches we track, and iMovie accounted for 0.54%. These are worldwide searches for English-language branded terms.
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Is Filmora or iMovie more popular in search?
Compare the software used to edit video. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Filmora, iMovie. The figures are in the table below the chart.
View monthly share of searches table
| Month | CapCut | DaVinci Resolve | Clipchamp | Adobe Premiere Pro | Descript | Filmora | Final Cut Pro | iMovie |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.7% | 8.2% | 6.7% | 3.3% | 1.7% | 2.5% | 0.9% | 1.1% |
| Nov 2025 | 75.9% | 8.1% | 6.7% | 3.3% | 1.7% | 2.4% | 0.9% | 0.9% |
| Dec 2025 | 81% | 7.2% | 4.8% | 2.6% | 1.2% | 1.8% | 0.65% | 0.79% |
| Jan 2026 | 80.1% | 7.1% | 4.7% | 2.9% | 1.4% | 2.1% | 0.95% | 0.77% |
| Feb 2026 | 79.7% | 7% | 4.7% | 3.1% | 1.8% | 2.1% | 0.77% | 0.77% |
| Mar 2026 | 80.9% | 7.1% | 4.8% | 2.4% | 1.5% | 1.8% | 0.78% | 0.78% |
| Apr 2026 | 77.9% | 8.4% | 5.6% | 2.8% | 1.7% | 2.1% | 0.62% | 0.92% |
| May 2026 | 81.6% | 7.2% | 4.8% | 2.1% | 1.2% | 1.8% | 0.53% | 0.79% |
| Jun 2026 | 78.2% | 8.4% | 5.6% | 2.8% | 1.4% | 2.1% | 0.76% | 0.76% |
| Jul 2026 | 80.7% | 7.1% | 4.7% | 2.6% | 1.5% | 2.1% | 0.64% | 0.64% |
| Aug 2026 | 79.7% | 8.5% | 4.6% | 2.8% | 1.4% | 1.7% | 0.63% | 0.63% |
| Sep 2026 | 83.1% | 6% | 4% | 2.7% | 1.2% | 1.2% | 1.2% | 0.54% |
How has the Filmora and iMovie comparison changed over the last 12 months?
3 findings
- Filmora was ahead of iMovie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Filmora’s share of searches among video editing software worldwide moved from 2.5% to 1.2%, and its estimated monthly branded searches moved from 550K to 301K.
- Across the 12 months ending September 2026, iMovie’s share of searches among video editing software worldwide moved from 1.1% to 0.54%, and its estimated monthly branded searches moved from 246K to 135K.
How did search popularity change for video editing software worldwide in September 2026?
2 changes
In September 2026, Filmora lost share of searches among video editing software worldwide, from 1.7% to 1.2%.
Estimated monthly branded searches for iMovie worldwide fell 45.1% over 12 measured months, from 246K to 135K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Filmora’s and iMovie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among video editing software
CapCut vs DaVinci Resolve: compare search popularity
CapCut vs Clipchamp: compare search popularity
CapCut vs Adobe Premiere Pro: compare search popularity- DaVinci Resolve vs Clipchamp: compare search popularity
- DaVinci Resolve vs Adobe Premiere Pro: compare search popularity
- Clipchamp vs Adobe Premiere Pro: compare search popularity
Put your own brand in this comparison
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