How popular isApple MagSafe?
In September 2026, people searched for Apple MagSafe by name about 60,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 86.6% of all global MagSafe charger brand searches, placing Apple MagSafe first out of four brands. When we asked both ChatGPT and Google AI Overviews about MagSafe charger brands, Apple MagSafe appeared in four of the five answers and was the second most recommended of the four.
Apple MagSafe is the most searched of 4 competitors and the second most recommended in AI answers.
Apple MagSafeShare of searches 86.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
AnkerShare of searches 7.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
BelkinShare of searches 5.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
OtterBoxShare of searches 0.56%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top MagSafe charger brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple MagSafe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Apple MagSafe is the second most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Anker1st
- Apple MagSafe2nd
- Belkin3rd
- OtterBox–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Anker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple MagSafe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Belkin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OtterBox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about MagSafe charger brands
5 answers
Asked ChatGPT
“Which MagSafe charger brand should I buy?”
Asked ChatGPT
“What are the best MagSafe charger brands?”
Asked ChatGPT
“What's the best MagSafe charger brand for fast charging?”
Searched Google, AI Overview
“best magsafe charger”
Searched Google, AI Overview
“wireless phone charger”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which MagSafe charger brands compete with Apple MagSafe?
Share of searches by month for Apple MagSafe, Anker, Belkin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple MagSafe | Anker | Belkin | OtterBox |
|---|---|---|---|---|
| Oct 2025 | 85.2% | 9.3% | 5.1% | 0.45% |
| Nov 2025 | 86.6% | 7.7% | 5.1% | 0.56% |
| Dec 2025 | 81.2% | 10.9% | 7.3% | 0.65% |
| Jan 2026 | 85.1% | 9.3% | 5.1% | 0.55% |
| Feb 2026 | 83.4% | 11.2% | 5% | 0.44% |
| Mar 2026 | 79.6% | 15.9% | 3.9% | 0.63% |
| Apr 2026 | 63.9% | 28.6% | 7% | 0.51% |
| May 2026 | 82.5% | 11.1% | 6.1% | 0.29% |
| Jun 2026 | 94.6% | 3.1% | 2% | 0.34% |
| Jul 2026 | 95.5% | 2.5% | 1.7% | 0.23% |
| Aug 2026 | 92.6% | 4.5% | 2.4% | 0.4% |
| Sep 2026 | 86.6% | 7.7% | 5.2% | 0.56% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.6% | 60.5K | -45% | -6 points | |
| 2, held 2nd | 7.7% | 5.4K | 0% | +3.2 points | |
| 3, held 3rd | 5.2% | 3.6K | +24.1% | +2.7 points | |
| 4, held 4th | 0.56% | 390 | -18.8% | +0.2 points |
86.6%
Held 1st. 60.5K estimated branded searches, -45% vs prior month. Share -6 points.
2.
Anker7.7%
Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +3.2 points.
3.
Belkin5.2%
Held 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +2.7 points.
4.
OtterBox0.56%
Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share +0.2 points.
Anker, Belkin and OtterBox sell other things too, so only their searches that name this product count here, like “anker magsafe charger”.
Compare popularity between Apple MagSafe and its closest rivals
Every comparison with Apple MagSafe
3 comparisons
How has branded search demand for Apple MagSafe changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Apple MagSafe worldwide fell from 74K to 60.5K.
- Across the 12 months ending September 2026, Apple MagSafe’s share of searches among MagSafe charger brands worldwide increased from 85.2% to 86.6%.
- Across the 12 months ending September 2026, Apple MagSafe’s share of searches among MagSafe charger brands worldwide peaked at 95.5% in July 2026 and was lowest at 63.9% in April 2026.
How did search popularity change for MagSafe charger brands worldwide in September 2026?
3 changes
In September 2026, Anker gained share of searches among MagSafe charger brands worldwide, from 4.5% to 7.7%.
In September 2026, Belkin gained share of searches among MagSafe charger brands worldwide, from 2.4% to 5.2%.
In September 2026, Apple MagSafe lost share of searches among MagSafe charger brands worldwide, from 92.6% to 86.6%.
How are Apple MagSafe’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Apple MagSafe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- apple magsafe charger
Who owns Apple MagSafe?
Apple MagSafe is owned by Apple. Brandwave also tracks Pixelmator, Apple AirPods, Apple AirTag, Apple Books, Apple iPad, Apple iPhone, Apple MacBook, Apple Mail, Apple Maps, Apple Music, Apple Passwords, Apple Podcasts, Apple Podcasts Subscriptions, Apple Reminders, Apple Screen Time, Apple TV 4K, Apple Vision Pro, Apple Watch, FaceTime, Final Cut Pro, Find My, GarageBand, 
iCloud, iMovie, iWork, Keynote, Logic Pro, Mac mini, Safari and 
Xcode Cloud, owned by the same company, worldwide.
Do you work for Apple MagSafe? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Apple MagSafe your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.