How popular isOtterBox in search?
In September 2026, there were an estimated 429K branded searches for OtterBox worldwide which is down 34.2% over the last 12 months. OtterBox holds 18.8% estimated Share of Search among MagSafe charger brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which MagSafe charger brands compete with OtterBox?
Share of Search by month for Anker, OtterBox, Belkin. The figures are in the table below the chart.
View monthly share of search table
| Month | Anker | OtterBox | Belkin |
|---|---|---|---|
| Oct 2025 | 56.5% | 30.8% | 12.8% |
| Nov 2025 | 56.1% | 31.5% | 12.4% |
| Dec 2025 | 55.4% | 31% | 13.6% |
| Jan 2026 | 60.8% | 25.9% | 13.3% |
| Feb 2026 | 59.7% | 27.3% | 13% |
| Mar 2026 | 63.1% | 24.8% | 12.1% |
| Apr 2026 | 67.1% | 21.7% | 11.2% |
| May 2026 | 65.7% | 21.3% | 13% |
| Jun 2026 | 64.7% | 22.4% | 12.9% |
| Jul 2026 | 64.5% | 23.3% | 12.1% |
| Aug 2026 | 65% | 20.9% | 14% |
| Sep 2026 | 68.6% | 18.8% | 12.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.6% | 1.6M | +15.6% | +3.6 points | |
| 2, held 2nd | 18.8% | 429K | -1.7% | -2.1 points | |
| 3, held 3rd | 12.6% | 288K | -1.7% | -1.4 points |
Compare search popularity between OtterBox and its closest rivals
How has branded search demand for OtterBox changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for OtterBox worldwide fell from 651K to 429K.
- Across the 12 months ending September 2026, OtterBox’s estimated Share of Search among MagSafe charger brands worldwide decreased from 30.8% to 18.8%.
- Across the 12 months ending September 2026, OtterBox’s estimated Share of Search among MagSafe charger brands worldwide peaked at 31.5% in November 2025 and was lowest at 18.8% in September 2026.
How did search popularity change for MagSafe charger brands worldwide in September 2026?
3 changes
In September 2026, Anker gained estimated Share of Search among MagSafe charger brands worldwide, from 65% to 68.6%.
In September 2026, OtterBox lost estimated Share of Search among MagSafe charger brands worldwide, from 20.9% to 18.8%.
In September 2026, Belkin lost estimated Share of Search among MagSafe charger brands worldwide, from 14% to 12.6%.
Where does OtterBox compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Phone accessory brands | 3rd of 5 | 13.7% | Show ranking |
| Tablet case brands | 3rd of 6 | 14.2% | Show ranking |
| MagSafe charger brands | 2nd of 3 | 18.8% | Shown above |
| Phone case brands | 3rd of 5 | 26.5% | Show ranking |
How is OtterBox measured?
Brandwave collects information about searches that people make online using OtterBox’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- otterbox
- otterbox phone case
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