Brandwave

How popular isBelkin in search?

In September 2026, there were an estimated 288K branded searches for Belkin worldwide which is up 6.4% over the last 12 months. Belkin holds 9.2% estimated Share of Search among phone accessory brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Anker50%
  2. UGREEN25.7%
  3. OtterBox13.7%
  4. Belkin9.2%
  5. mophie1.4%
Belkin website (opens in a new tab)

Follow Belkin and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which phone accessory brands compete with Belkin?

Belkin against phone accessory brands worldwide, by month

Share of Search by month for Anker, UGREEN, OtterBox, Belkin. The figures are in the table below the chart.

View monthly share of search table
MonthAnkerUGREENOtterBoxBelkinmophie
Oct 202543%22.2%23.4%9.7%1.6%
Nov 202543%21.8%24.2%9.5%1.5%
Dec 202541.8%22.7%23.4%10.3%1.8%
Jan 202645.7%23.1%19.4%10%1.8%
Feb 202645%22.9%20.6%9.8%1.6%
Mar 202647.9%22.4%18.9%9.2%1.6%
Apr 202650.2%23.6%16.3%8.4%1.5%
May 202649.4%23.3%16%9.8%1.5%
Jun 202648.7%23.3%16.9%9.7%1.5%
Jul 202647.8%24.4%17.3%9%1.5%
Aug 202648.3%24.3%15.6%10.4%1.4%
Sep 202650%25.7%13.7%9.2%1.4%
  1. 1.Anker

    50%

    Held 1st. 1.6M estimated branded searches, +15.6% vs prior month. Share +1.7 points.

  2. 2.UGREEN

    25.7%

    Held 2nd. 804K estimated branded searches, +18.1% vs prior month. Share +1.4 points.

  3. 3.OtterBox

    13.7%

    Held 3rd. 429K estimated branded searches, -1.7% vs prior month. Share -1.9 points.

  4. 4.Belkin

    9.2%

    Held 4th. 288K estimated branded searches, -1.7% vs prior month. Share -1.2 points.

  5. 5.mophie

    1.4%

    Held 5th. 45.3K estimated branded searches, +14.1% vs prior month. Share 0 points.

Compare search popularity between Belkin and its closest rivals

How has branded search demand for Belkin changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Belkin worldwide rose from 270K to 288K.
  • Across the 12 months ending September 2026, Belkin’s estimated Share of Search among phone accessory brands worldwide decreased from 9.7% to 9.2%.
  • Across the 12 months ending September 2026, Belkin’s estimated Share of Search among phone accessory brands worldwide peaked at 10.4% in August 2026 and was lowest at 8.4% in April 2026.

How did search popularity change for phone accessory brands worldwide in September 2026?

  1. In September 2026, Anker gained estimated Share of Search among phone accessory brands worldwide, from 48.3% to 50%.

  2. In September 2026, UGREEN gained estimated Share of Search among phone accessory brands worldwide, from 24.3% to 25.7%.

  3. In September 2026, OtterBox lost estimated Share of Search among phone accessory brands worldwide, from 15.6% to 13.7%.

  4. In September 2026, Belkin lost estimated Share of Search among phone accessory brands worldwide, from 10.4% to 9.2%.

Where does Belkin compete?

Belkin is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Kids headphones3rd of 63.3%Show ranking
Docking station brands4th of 69.2%Show ranking
Phone accessory brands4th of 59.2%Shown above
Phone charger brands3rd of 59.8%Show ranking
Power bank brands3rd of 59.8%Show ranking
Wireless Charger brands4th of 510.7%Show ranking
USB hub brands3rd of 610.7%Show ranking
Portable Charger brands4th of 510.9%Show ranking
Car phone mounts3rd of 611.2%Show ranking
Power strip brands3rd of 611.6%Show ranking
Extension lead brands3rd of 612.5%Show ranking
Magsafe Charger brands3rd of 312.6%Show ranking
Kvm switch brands2nd of 623.7%Show ranking

How is Belkin measured?

Brandwave collects information about searches that people make online using Belkin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • belkin
  • belkin boostcharge
  • belkin charger
  • belkin power bank

Do you work for Belkin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Belkin your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.