Belkin vs Spigen:Which is more popular?
In September 2026, Spigen had more branded searches than Belkin among phone accessory brands worldwide. Spigen had about 450,000 branded searches, while Belkin had 288,000. Spigen made up 7.1% of all phone accessory brand searches we track, and Belkin accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about phone accessory brands, Belkin and Spigen each appeared in four of the five answers. Spigen was mentioned before Belkin in four out of five answers.
Who do people search for more?
Spigen, about 57% more searches than Belkin
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Spigen, named ahead of Belkin in 4 of 5 answers
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Top phone accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Belkin and Spigen were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Spigen was listed before Belkin in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Anker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Spigen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Belkin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OtterBox3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CASETiFY2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UGREEN2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ESR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mous2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
mophie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about phone accessory brands
5 answers
Asked ChatGPT
“Which phone accessory brand should I buy?”
Asked ChatGPT
“What are the best phone accessory brands?”
Asked ChatGPT
“What's the best phone accessory brand for daily phone use?”
Searched Google, AI Overview
“phone case brand”
Searched Google, AI Overview
“power bank brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Belkin or Spigen more popular in search?
This chart shows how often people search Google for Belkin and Spigen by name. Each line represents a brand's share of searches for all nine phone accessory brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Spigen, Belkin. The figures are in the table below the chart.
View monthly share of searches table
| Month | CASETiFY | Anker | UGREEN | ESR | Spigen | OtterBox | Belkin | Mous | mophie |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.6% | 16.3% | 10.1% | 11% | 7.4% | 10.6% | 4.4% | 2.7% | 0.75% |
| Nov 2025 | 41.7% | 15.2% | 9.5% | 10.3% | 5.6% | 10.6% | 4.2% | 2.2% | 0.68% |
| Dec 2025 | 37.1% | 16.5% | 10.5% | 11.1% | 6.1% | 10.8% | 4.7% | 2.4% | 0.84% |
| Jan 2026 | 33.4% | 18.3% | 11.5% | 12.3% | 6.7% | 9.7% | 5% | 2.1% | 0.91% |
| Feb 2026 | 32.4% | 17.8% | 11.2% | 14.5% | 6.5% | 10.1% | 4.8% | 2.1% | 0.8% |
| Mar 2026 | 29.2% | 19.5% | 12.3% | 13.1% | 7.2% | 10.4% | 5.1% | 2.3% | 0.87% |
| Apr 2026 | 26.4% | 21.6% | 13.7% | 14.5% | 6.5% | 9.4% | 4.9% | 2.2% | 0.87% |
| May 2026 | 30.7% | 20.5% | 13% | 13.8% | 5% | 8.9% | 5.5% | 1.7% | 0.83% |
| Jun 2026 | 26.2% | 21.5% | 13.8% | 14.5% | 5.3% | 10% | 5.7% | 2.1% | 0.87% |
| Jul 2026 | 30.1% | 20.1% | 13.2% | 13.5% | 6% | 9.4% | 4.9% | 1.9% | 0.8% |
| Aug 2026 | 29.7% | 19.8% | 13.5% | 13.3% | 6% | 8.6% | 5.8% | 2.4% | 0.79% |
| Sep 2026 | 35.2% | 19.2% | 12.7% | 10.6% | 7.1% | 6.7% | 4.5% | 3.2% | 0.71% |
How has the Belkin and Spigen comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Belkin took it in May 2026, Spigen took it in July 2026.
- Across the 12 months ending September 2026, Belkin’s share of searches among phone accessory brands worldwide moved from 4.4% to 4.5%, and its estimated monthly branded searches moved from 270K to 288K.
- Across the 12 months ending September 2026, Spigen’s share of searches among phone accessory brands worldwide moved from 7.4% to 7.1%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for phone accessory brands worldwide in September 2026?
2 changes
In September 2026, Spigen overtook OtterBox to rank 5th among phone accessory brands worldwide, with 7.1% of the searches.
In September 2026, Belkin lost share of searches among phone accessory brands worldwide, from 5.8% to 4.5%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Belkin’s and Spigen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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