How popular isSpigen in search?
In September 2026, people searched for Spigen by name about 450,000 times worldwide, about the same as the previous year. These searches made up 7.1% of all global phone accessory brand searches, placing Spigen fifth out of nine brands. These are worldwide searches for English-language branded terms.
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Which phone accessory brands compete with Spigen?
Share of searches by month for CASETiFY, Anker, UGREEN, ESR, Spigen, OtterBox, Belkin, Mous. The figures are in the table below the chart.
View monthly share of searches table
| Month | CASETiFY | Anker | UGREEN | ESR | Spigen | OtterBox | Belkin | Mous | mophie |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.6% | 16.3% | 10.1% | 11% | 7.4% | 10.6% | 4.4% | 2.7% | 0.75% |
| Nov 2025 | 41.7% | 15.2% | 9.5% | 10.3% | 5.6% | 10.6% | 4.2% | 2.2% | 0.68% |
| Dec 2025 | 37.1% | 16.5% | 10.5% | 11.1% | 6.1% | 10.8% | 4.7% | 2.4% | 0.84% |
| Jan 2026 | 33.4% | 18.3% | 11.5% | 12.3% | 6.7% | 9.7% | 5% | 2.1% | 0.91% |
| Feb 2026 | 32.4% | 17.8% | 11.2% | 14.5% | 6.5% | 10.1% | 4.8% | 2.1% | 0.8% |
| Mar 2026 | 29.2% | 19.5% | 12.3% | 13.1% | 7.2% | 10.4% | 5.1% | 2.3% | 0.87% |
| Apr 2026 | 26.4% | 21.6% | 13.7% | 14.5% | 6.5% | 9.4% | 4.9% | 2.2% | 0.87% |
| May 2026 | 30.7% | 20.5% | 13% | 13.8% | 5% | 8.9% | 5.5% | 1.7% | 0.83% |
| Jun 2026 | 26.2% | 21.5% | 13.8% | 14.5% | 5.3% | 10% | 5.7% | 2.1% | 0.87% |
| Jul 2026 | 30.1% | 20.1% | 13.2% | 13.5% | 6% | 9.4% | 4.9% | 1.9% | 0.8% |
| Aug 2026 | 29.7% | 19.8% | 13.5% | 13.3% | 6% | 8.6% | 5.8% | 2.4% | 0.79% |
| Sep 2026 | 35.2% | 19.2% | 12.7% | 10.6% | 7.1% | 6.7% | 4.5% | 3.2% | 0.71% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.2% | 2.2M | +49.3% | +5.5 points | |
| 2, held 2nd | 19.2% | 1.2M | +22% | -0.6 points | |
| 3, held 3rd | 12.7% | 804K | +18.1% | -0.8 points | |
| 4, held 4th | 10.6% | 674K | +0.04% | -2.7 points | |
| 5, moved from 6th to 5th | 7.1% | 450K | +49.5% | +1.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 6.7% | 429K | -1.7% | -1.9 pointsmoved from 5th to 6th | |
| 7, held 7th | 4.5% | 288K | -1.7% | -1.3 points | |
| 8, held 8th | 3.2% | 206K | +66.3% | +0.8 points | |
| 9, held 9th | 0.71% | 45.3K | +14.1% | -0.1 points |
1.
CASETiFY35.2%
Held 1st. 2.2M estimated branded searches, +49.3% vs prior month. Share +5.5 points.
2.
Anker19.2%
Held 2nd. 1.2M estimated branded searches, +22% vs prior month. Share -0.6 points.
3.
UGREEN12.7%
Held 3rd. 804K estimated branded searches, +18.1% vs prior month. Share -0.8 points.
4.
ESR10.6%
Held 4th. 674K estimated branded searches, +0.04% vs prior month. Share -2.7 points.
5.
Spigen7.1%
Moved from 6th to 5th. 450K estimated branded searches, +49.5% vs prior month. Share +1.1 points.
6.
OtterBox6.7%
Moved from 5th to 6th. 429K estimated branded searches, -1.7% vs prior month. Share -1.9 points.
7.
Belkin4.5%
Held 7th. 288K estimated branded searches, -1.7% vs prior month. Share -1.3 points.
8.
Mous3.2%
Held 8th. 206K estimated branded searches, +66.3% vs prior month. Share +0.8 points.
9.
mophie0.71%
Held 9th. 45.3K estimated branded searches, +14.1% vs prior month. Share -0.1 points.
Compare search popularity between Spigen and its closest rivals
Every comparison with Spigen
15 comparisons
How has branded search demand for Spigen changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Spigen worldwide held steady at 450K.
- Across the 12 months ending September 2026, Spigen’s share of searches among phone accessory brands worldwide peaked at 7.4% in October 2025 and was lowest at 5% in May 2026.
- Across the 12 months ending September 2026, Spigen rose from 6th to 5th among phone accessory brands worldwide.
How did search popularity change for phone accessory brands worldwide in September 2026?
6 changes
In September 2026, Spigen overtook OtterBox to rank 5th among phone accessory brands worldwide, with 7.1% of the searches.
In September 2026, CASETiFY gained share of searches among phone accessory brands worldwide, from 29.7% to 35.2%.
In September 2026, Mous gained share of searches among phone accessory brands worldwide, from 2.4% to 3.2%.
In September 2026, ESR lost share of searches among phone accessory brands worldwide, from 13.3% to 10.6%.
In September 2026, OtterBox lost share of searches among phone accessory brands worldwide, from 8.6% to 6.7%.
In September 2026, Belkin lost share of searches among phone accessory brands worldwide, from 5.8% to 4.5%.
How are Spigen’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Spigen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- spigen
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Where does Spigen compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Phone accessory brands | 5th of 9 | 7.1% | Shown above |
| Phone case brands | 4th of 8 | 10% | Show ranking |
| Tablet case brands | 3rd of 7 | 13.5% | Show ranking |
Is Spigen your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.