Brandwave

Anker vs Spigen:Which is more popular?

In September 2026, Anker had more branded searches than Spigen among phone accessory brands worldwide. Anker had about 1.2 million branded searches, while Spigen had 450,000. Anker made up 19.2% of all phone accessory brand searches we track, and Spigen accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about phone accessory brands, Anker and Spigen each appeared in four of the five answers. Spigen was mentioned before Anker in three out of five answers.

Among phone accessory brands worldwide in September 2026

Who do people search for more?

Anker, about 3 searches for every 1 for Spigen

Anker 1.2M searchesSpigen 450K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Anker in 4 of 5Spigen in 4 of 5

Who does AI recommend more?

Spigen, named ahead of Anker in 3 of 5 answers

Spigen first in 3Anker first in 2

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Top phone accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Anker and Spigen were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Spigen was listed before Anker in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anker1st
  2. Spigen2nd
  3. OtterBox3rd
  4. Belkin4th
  5. Mous5th
  6. UGREEN6th
  7. CASETiFY7th
  8. ESR8th
  9. mophie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Anker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spigen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Belkin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OtterBox3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CASETiFY2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UGREEN2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ESR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mous2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • mophie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about phone accessory brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Anker or Spigen more popular in search?

This chart shows how often people search Google for Anker and Spigen by name. Each line represents a brand's share of searches for all nine phone accessory brands we track, month by month, from English-language searches worldwide.

Anker and Spigen among phone accessory brands worldwide, by month

Share of searches by month for Anker, Spigen. The figures are in the table below the chart.

View monthly share of searches table
MonthCASETiFYAnkerUGREENESRSpigenOtterBoxBelkinMousmophie
Oct 202536.6%16.3%10.1%11%7.4%10.6%4.4%2.7%0.75%
Nov 202541.7%15.2%9.5%10.3%5.6%10.6%4.2%2.2%0.68%
Dec 202537.1%16.5%10.5%11.1%6.1%10.8%4.7%2.4%0.84%
Jan 202633.4%18.3%11.5%12.3%6.7%9.7%5%2.1%0.91%
Feb 202632.4%17.8%11.2%14.5%6.5%10.1%4.8%2.1%0.8%
Mar 202629.2%19.5%12.3%13.1%7.2%10.4%5.1%2.3%0.87%
Apr 202626.4%21.6%13.7%14.5%6.5%9.4%4.9%2.2%0.87%
May 202630.7%20.5%13%13.8%5%8.9%5.5%1.7%0.83%
Jun 202626.2%21.5%13.8%14.5%5.3%10%5.7%2.1%0.87%
Jul 202630.1%20.1%13.2%13.5%6%9.4%4.9%1.9%0.8%
Aug 202629.7%19.8%13.5%13.3%6%8.6%5.8%2.4%0.79%
Sep 202635.2%19.2%12.7%10.6%7.1%6.7%4.5%3.2%0.71%

How has the Anker and Spigen comparison changed over the last 12 months?

3 findings
  • Anker was ahead of Spigen in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Anker’s share of searches among phone accessory brands worldwide moved from 16.3% to 19.2%, and its estimated monthly branded searches moved from 1M to 1.2M.
  • Across the 12 months ending September 2026, Spigen’s share of searches among phone accessory brands worldwide moved from 7.4% to 7.1%, and its estimated monthly branded searches held steady at 450K.

How did search popularity change for phone accessory brands worldwide in September 2026?

2 changes
  1. In September 2026, Spigen overtook OtterBox to rank 5th among phone accessory brands worldwide, with 7.1% of the searches.

  2. In September 2026, Anker lost share of searches among phone accessory brands worldwide, from 19.8% to 19.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Anker’s and Spigen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anker

1 branded search term

  • anker

Spigen

1 branded search term

  • spigen

How the Brand Demand Index is measured

Other head-to-heads among phone accessory brands

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