Brandwave

Phone accessory brands:Which are searched most?

In September 2026, Anker was the most searched among phone accessory brands worldwide, with an estimated 1.6M branded searches and 50% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Anker50%
  2. UGREEN25.7%
  3. OtterBox13.7%
  4. Belkin9.2%
  5. mophie1.4%

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Share of SearchLeaderboard

Compare the phone case, charger and power bank brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among phone accessory brands worldwide, by month

Share of Search by month for Anker, UGREEN, OtterBox, Belkin. The figures are in the table below the chart.

View monthly share of search table
MonthAnkerUGREENOtterBoxBelkinmophie
Oct 202543%22.2%23.4%9.7%1.6%
Nov 202543%21.8%24.2%9.5%1.5%
Dec 202541.8%22.7%23.4%10.3%1.8%
Jan 202645.7%23.1%19.4%10%1.8%
Feb 202645%22.9%20.6%9.8%1.6%
Mar 202647.9%22.4%18.9%9.2%1.6%
Apr 202650.2%23.6%16.3%8.4%1.5%
May 202649.4%23.3%16%9.8%1.5%
Jun 202648.7%23.3%16.9%9.7%1.5%
Jul 202647.8%24.4%17.3%9%1.5%
Aug 202648.3%24.3%15.6%10.4%1.4%
Sep 202650%25.7%13.7%9.2%1.4%

This month’s ranking, September 2026

  1. 1.Anker

    50%

    Held 1st. 1.6M estimated branded searches, +15.6% vs prior month. Share +1.7 points.

  2. 2.UGREEN

    25.7%

    Held 2nd. 804K estimated branded searches, +18.1% vs prior month. Share +1.4 points.

  3. 3.OtterBox

    13.7%

    Held 3rd. 429K estimated branded searches, -1.7% vs prior month. Share -1.9 points.

  4. 4.Belkin

    9.2%

    Held 4th. 288K estimated branded searches, -1.7% vs prior month. Share -1.2 points.

  5. 5.mophie

    1.4%

    Held 5th. 45.3K estimated branded searches, +14.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among phone accessory brands worldwide?

In September 2026, Anker was the most searched among phone accessory brands worldwide, with an estimated 1.6M branded searches and 50% estimated Share of Search within this set. UGREEN is in 2nd place, 24.3 percentage points behind at 25.7% Share of Search.

Global phone accessory brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Anker43% → 50%50.2%Apr 202641.8%Dec 20251st
UGREEN22.2% → 25.7%25.7%Sep 202621.8%Nov 20253rd → 2nd
OtterBox23.4% → 13.7%24.2%Nov 202513.7%Sep 20262nd → 3rd
Belkin9.7% → 9.2%10.4%Aug 20268.4%Apr 20264th
mophie1.6% → 1.4%1.8%Dec 20251.4%Aug 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Anker’s estimated Share of Search among phone accessory brands worldwide increased from 43% to 50%.
  • Across the 12 months ending September 2026, UGREEN’s estimated Share of Search among phone accessory brands worldwide increased from 22.2% to 25.7%.
  • Across the 12 months ending September 2026, OtterBox’s estimated Share of Search among phone accessory brands worldwide decreased from 23.4% to 13.7%.
  • Across the 12 months ending September 2026, Belkin’s estimated Share of Search among phone accessory brands worldwide decreased from 9.7% to 9.2%.
  • Across the 12 months ending September 2026, Anker’s estimated Share of Search among phone accessory brands worldwide peaked at 50.2% in April 2026 and was lowest at 41.8% in December 2025.
  • Across the 12 months ending September 2026, UGREEN’s estimated Share of Search among phone accessory brands worldwide peaked at 25.7% in September 2026 and was lowest at 21.8% in November 2025.
  • Across the 12 months ending September 2026, OtterBox’s estimated Share of Search among phone accessory brands worldwide peaked at 24.2% in November 2025 and was lowest at 13.7% in September 2026.
  • Across the 12 months ending September 2026, Belkin’s estimated Share of Search among phone accessory brands worldwide peaked at 10.4% in August 2026 and was lowest at 8.4% in April 2026.
  • Across the 12 months ending September 2026, UGREEN rose from 3rd to 2nd among phone accessory brands worldwide.
  • Across the 12 months ending September 2026, OtterBox fell from 2nd to 3rd among phone accessory brands worldwide.
  • Across the 12 months ending September 2026, mophie held steady: its estimated Share of Search among phone accessory brands worldwide moved less than 0.5 percentage points.

How did search popularity change for phone accessory brands worldwide in September 2026?

  1. In September 2026, Anker gained estimated Share of Search among phone accessory brands worldwide, from 48.3% to 50%.

  2. In September 2026, UGREEN gained estimated Share of Search among phone accessory brands worldwide, from 24.3% to 25.7%.

  3. In September 2026, OtterBox lost estimated Share of Search among phone accessory brands worldwide, from 15.6% to 13.7%.

  4. In September 2026, Belkin lost estimated Share of Search among phone accessory brands worldwide, from 10.4% to 9.2%.

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