Spigen vs UGREEN:Which is more popular?
In September 2026, UGREEN had more branded searches than Spigen among phone accessory brands worldwide. UGREEN had about 804,000 branded searches, while Spigen had 450,000. UGREEN made up 12.7% of all phone accessory brand searches we track, and Spigen accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about phone accessory brands, Spigen appeared in four of the five answers and UGREEN in two. Spigen was mentioned before UGREEN in four out of five answers.
Who do people search for more?
UGREEN, about 79% more searches than Spigen
Who does AI mention more?
Spigen, mentioned in 4 of 5 answers, UGREEN in 2
Who does AI recommend more?
Spigen, named ahead of UGREEN in 4 of 5 answers
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Top phone accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Spigen was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. UGREEN was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Spigen was listed before UGREEN in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Anker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Spigen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Belkin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OtterBox3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CASETiFY2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- UGREEN2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ESR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mous2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
mophie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about phone accessory brands
5 answers
Asked ChatGPT
“Which phone accessory brand should I buy?”
Asked ChatGPT
“What are the best phone accessory brands?”
Asked ChatGPT
“What's the best phone accessory brand for daily phone use?”
Searched Google, AI Overview
“phone case brand”
Searched Google, AI Overview
“power bank brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Spigen or UGREEN more popular in search?
This chart shows how often people search Google for Spigen and UGREEN by name. Each line represents a brand's share of searches for all nine phone accessory brands we track, month by month, from English-language searches worldwide.
Share of searches by month for UGREEN, Spigen. The figures are in the table below the chart.
View monthly share of searches table
| Month | CASETiFY | Anker | UGREEN | ESR | Spigen | OtterBox | Belkin | Mous | mophie |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.6% | 16.3% | 10.1% | 11% | 7.4% | 10.6% | 4.4% | 2.7% | 0.75% |
| Nov 2025 | 41.7% | 15.2% | 9.5% | 10.3% | 5.6% | 10.6% | 4.2% | 2.2% | 0.68% |
| Dec 2025 | 37.1% | 16.5% | 10.5% | 11.1% | 6.1% | 10.8% | 4.7% | 2.4% | 0.84% |
| Jan 2026 | 33.4% | 18.3% | 11.5% | 12.3% | 6.7% | 9.7% | 5% | 2.1% | 0.91% |
| Feb 2026 | 32.4% | 17.8% | 11.2% | 14.5% | 6.5% | 10.1% | 4.8% | 2.1% | 0.8% |
| Mar 2026 | 29.2% | 19.5% | 12.3% | 13.1% | 7.2% | 10.4% | 5.1% | 2.3% | 0.87% |
| Apr 2026 | 26.4% | 21.6% | 13.7% | 14.5% | 6.5% | 9.4% | 4.9% | 2.2% | 0.87% |
| May 2026 | 30.7% | 20.5% | 13% | 13.8% | 5% | 8.9% | 5.5% | 1.7% | 0.83% |
| Jun 2026 | 26.2% | 21.5% | 13.8% | 14.5% | 5.3% | 10% | 5.7% | 2.1% | 0.87% |
| Jul 2026 | 30.1% | 20.1% | 13.2% | 13.5% | 6% | 9.4% | 4.9% | 1.9% | 0.8% |
| Aug 2026 | 29.7% | 19.8% | 13.5% | 13.3% | 6% | 8.6% | 5.8% | 2.4% | 0.79% |
| Sep 2026 | 35.2% | 19.2% | 12.7% | 10.6% | 7.1% | 6.7% | 4.5% | 3.2% | 0.71% |
How has the Spigen and UGREEN comparison changed over the last 12 months?
3 findings
- UGREEN was ahead of Spigen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Spigen’s share of searches among phone accessory brands worldwide moved from 7.4% to 7.1%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, UGREEN’s share of searches among phone accessory brands worldwide moved from 10.1% to 12.7%, and its estimated monthly branded searches moved from 618K to 804K.
How did search popularity change for phone accessory brands worldwide in September 2026?
2 changes
In September 2026, Spigen overtook OtterBox to rank 5th among phone accessory brands worldwide, with 7.1% of the searches.
In September 2026, UGREEN lost share of searches among phone accessory brands worldwide, from 13.5% to 12.7%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Spigen’s and UGREEN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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