Brandwave

How popular isOtterBox in search?

In September 2026, there were an estimated 429K branded searches for OtterBox worldwide which is down 34.2% over the last 12 months. OtterBox holds 13.7% estimated Share of Search among phone accessory brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Anker50%
  2. UGREEN25.7%
  3. OtterBox13.7%
  4. Belkin9.2%
  5. mophie1.4%
OtterBox website (opens in a new tab)

Follow OtterBox and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which phone accessory brands compete with OtterBox?

OtterBox against phone accessory brands worldwide, by month

Share of Search by month for Anker, UGREEN, OtterBox, Belkin. The figures are in the table below the chart.

View monthly share of search table
MonthAnkerUGREENOtterBoxBelkinmophie
Oct 202543%22.2%23.4%9.7%1.6%
Nov 202543%21.8%24.2%9.5%1.5%
Dec 202541.8%22.7%23.4%10.3%1.8%
Jan 202645.7%23.1%19.4%10%1.8%
Feb 202645%22.9%20.6%9.8%1.6%
Mar 202647.9%22.4%18.9%9.2%1.6%
Apr 202650.2%23.6%16.3%8.4%1.5%
May 202649.4%23.3%16%9.8%1.5%
Jun 202648.7%23.3%16.9%9.7%1.5%
Jul 202647.8%24.4%17.3%9%1.5%
Aug 202648.3%24.3%15.6%10.4%1.4%
Sep 202650%25.7%13.7%9.2%1.4%

  1. 1.Anker

    50%

    Held 1st. 1.6M estimated branded searches, +15.6% vs prior month. Share +1.7 points.

  2. 2.UGREEN

    25.7%

    Held 2nd. 804K estimated branded searches, +18.1% vs prior month. Share +1.4 points.

  3. 3.OtterBox

    13.7%

    Held 3rd. 429K estimated branded searches, -1.7% vs prior month. Share -1.9 points.

  4. 4.Belkin

    9.2%

    Held 4th. 288K estimated branded searches, -1.7% vs prior month. Share -1.2 points.

  5. 5.mophie

    1.4%

    Held 5th. 45.3K estimated branded searches, +14.1% vs prior month. Share 0 points.

Compare search popularity between OtterBox and its closest rivals

Every comparison with OtterBox

How has branded search demand for OtterBox changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for OtterBox worldwide fell from 651K to 429K.
  • Across the 12 months ending September 2026, OtterBox’s estimated Share of Search among phone accessory brands worldwide decreased from 23.4% to 13.7%.
  • Across the 12 months ending September 2026, OtterBox’s estimated Share of Search among phone accessory brands worldwide peaked at 24.2% in November 2025 and was lowest at 13.7% in September 2026.
  • Across the 12 months ending September 2026, OtterBox fell from 2nd to 3rd among phone accessory brands worldwide.

How did search popularity change for phone accessory brands worldwide in September 2026?

  1. In September 2026, Anker gained estimated Share of Search among phone accessory brands worldwide, from 48.3% to 50%.

  2. In September 2026, UGREEN gained estimated Share of Search among phone accessory brands worldwide, from 24.3% to 25.7%.

  3. In September 2026, OtterBox lost estimated Share of Search among phone accessory brands worldwide, from 15.6% to 13.7%.

  4. In September 2026, Belkin lost estimated Share of Search among phone accessory brands worldwide, from 10.4% to 9.2%.

Where does OtterBox compete?

OtterBox is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Phone accessory brands3rd of 513.7%Shown above
Tablet case brands3rd of 614.2%Show ranking
Magsafe Charger brands2nd of 318.8%Show ranking
Phone case brands3rd of 526.5%Show ranking

How is OtterBox measured?

Brandwave collects information about searches that people make online using OtterBox’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • otterbox
  • otterbox phone case

Do you work for OtterBox? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is OtterBox your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free