How popular isOtterBox in search?
In August 2026, there were an estimated 301K branded searches for OtterBox worldwide which is down 33.1% over the last 11 months. OtterBox holds 23.6% estimated Share of Search among phone case brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which phone case brands compete with OtterBox?
Share of Search by month for Quad Lock, OtterBox, Spigen, UAG, Case-Mate. The figures are in the table below the chart.
View monthly share of search table
| Month | Quad Lock | OtterBox | Spigen | UAG | Case-Mate |
|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 30.1% | 30.1% | 11% | 4.1% |
| Nov 2025 | 34.5% | 28.2% | 23.1% | 10.4% | 3.8% |
| Dec 2025 | 26.6% | 32.6% | 26.6% | 9.8% | 4.4% |
| Jan 2026 | 24.4% | 29.9% | 29.9% | 11% | 4.9% |
| Feb 2026 | 27.7% | 27.7% | 27.7% | 12.4% | 4.6% |
| Mar 2026 | 32.3% | 26.4% | 26.4% | 9.7% | 5.3% |
| Apr 2026 | 36.4% | 24.4% | 24.4% | 8.9% | 6% |
| May 2026 | 38.1% | 25.5% | 20.8% | 9.3% | 6.3% |
| Jun 2026 | 38.1% | 25.5% | 20.8% | 9.3% | 6.3% |
| Jul 2026 | 35.9% | 24% | 24% | 8.8% | 7.2% |
| Aug 2026 | 35.2% | 23.6% | 23.6% | 10.6% | 7.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.2% | 450K | 0% | -0.7 points | |
| 2, held 2nd | 23.6% | 301K | 0% | -0.5 points | |
| 3, held 3rd | 23.6% | 301K | 0% | -0.5 points | |
| 4, held 4th | 10.6% | 135K | +22.7% | +1.8 points | |
| 5, held 5th | 7.1% | 90.5K | 0% | -0.1 points |
35.2%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share -0.7 points.
2.
OtterBox23.6%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -0.5 points.
3.Spigen
23.6%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.UAG
10.6%
Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share +1.8 points.
7.1%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between OtterBox and its closest rivals
How has branded search demand for OtterBox changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for OtterBox worldwide fell from 450K to 301K.
- Across the 11 months ending August 2026, OtterBox’s estimated Share of Search among phone case brands worldwide decreased from 30.1% to 23.6%.
- Across the 11 months ending August 2026, OtterBox’s estimated Share of Search among phone case brands worldwide peaked at 32.6% in December 2025 and was lowest at 23.6% in August 2026.
- Across the 11 months ending August 2026, OtterBox fell from 1st to 2nd among phone case brands worldwide.
How did search popularity change for phone case brands worldwide in August 2026?
5 changes
In August 2026, UAG gained estimated Share of Search among phone case brands worldwide, from 8.8% to 10.6%.
In August 2026, Quad Lock lost estimated Share of Search among phone case brands worldwide, from 35.9% to 35.2%.
Estimated monthly branded searches for Case-Mate worldwide rose 49.6% over 11 measured months, from 60.5K to 90.5K in August 2026.
Estimated monthly branded searches for OtterBox worldwide fell 33.1% over 11 measured months, from 450K to 301K in August 2026.
Estimated monthly branded searches for Spigen worldwide fell 33.1% over 11 measured months, from 450K to 301K in August 2026.
Where does OtterBox compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tablet case brands | 2nd of 6 | 13.7% | Show ranking |
| Phone case brands | 2nd of 5 | 23.6% | Shown above |
How is OtterBox measured?
Brandwave collects information about searches that people make online using OtterBox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- otterbox
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Is OtterBox your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.