Screen protector brands:Which are most popular?

Name: Screen protector brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, ZAGG was the most searched screen protector brand worldwide, accounting for 39.5% of all searches among the ten brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, ZAGG showed up in every answer. Spigen was recommended most often, coming first in three out of four responses that gave a list.

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Top screen protector brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, ZAGG appeared every time. Spigen was recommended most often, coming first in three out of four answers that gave a list. ZAGG was second, and Belkin was third. PanzerGlass, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
ZAGG	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Belkin	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Spigen	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
amFilm	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
ESR	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
TORRAS	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
OtterBox	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
PanzerGlass	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Ailun	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Supershieldz	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

ZAGG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Belkin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Spigen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
amFilm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ESR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TORRAS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OtterBox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PanzerGlass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ailun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Supershieldz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about screen protector brands

5 answers

Asked ChatGPT
“Which screen protector brand should I buy?”
1. 1Spigen
2. 2ZAGG
3. 3amFilm
Asked ChatGPT
“What are the best screen protector brands?”
1. 1Spigen
2. 2amFilm
3. 3ZAGG
4. 4ESR
5. 5Belkin
Asked ChatGPT
“What's the best screen protector for a phone that gets dropped a lot?”
1. 1Spigen
2. 2Belkin
3. 3ZAGG
4. 4OtterBox
Searched Google, AI Overview
“screen protector”
1. 1ZAGG
2. 2Belkin
Searched Google, AI Overview
“best screen protector”
1. 1TORRAS
2. 2ZAGG

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which screen protector brands do people search for most?

This chart shows how often people search Google for each screen protector brand by name. Each line represents a brand's share of searches for all ten screen protector brands we track, month by month, from English-language searches worldwide.

Share of searches among screen protector brands worldwide, by month

Month	ZAGG	PanzerGlass	Belkin	Spigen	ESR	TORRAS	Ailun	OtterBox	Supershieldz	amFilm
Nov 2025	37.5%	17.7%	11.8%	11.8%	9.6%	3.5%	2.3%	2.9%	1.5%	1.5%
Dec 2025	43.3%	14.3%	11.7%	9.5%	9.5%	2.8%	2.3%	2.8%	1.9%	1.9%
Jan 2026	45.7%	14.8%	12.1%	8.1%	8.1%	2.4%	2.9%	2.9%	1.5%	1.5%
Feb 2026	42.7%	16.4%	13.4%	9%	7.3%	2.7%	2.7%	2.7%	1.8%	1.4%
Mar 2026	46.1%	14.9%	12.2%	8.1%	6.7%	3%	2.4%	3.6%	1.6%	1.6%
Apr 2026	46.8%	15.1%	12.3%	8.3%	6.7%	2.4%	2.4%	3%	1.6%	1.3%
May 2026	47.3%	15.2%	12.5%	8.3%	6.8%	2%	2.5%	2.5%	1.6%	1.3%
Jun 2026	50.6%	13.7%	11.2%	9.1%	6.1%	1.8%	2.2%	2.7%	1.5%	1.2%
Jul 2026	45%	14.8%	12.1%	12.1%	5.4%	1.9%	2.4%	2.9%	1.9%	1.3%
Aug 2026	44%	14.2%	14.2%	11.6%	5.2%	2.3%	2.3%	2.8%	2.3%	1.2%
Sep 2026	34%	19.6%	16%	10.7%	8.7%	3.9%	2.1%	2.1%	1.7%	1.1%
Oct 2026	39.5%	18%	14.7%	9.9%	6.6%	3.6%	2.4%	2.4%	1.6%	1.3%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	ZAGG	39.5%	39.7K	+3.1%	+5.5 points
2, held 2nd	PanzerGlass	18%	18.1K	-18.5%	-1.6 points
3, held 3rd	Belkin	14.7%	14.8K	-18.2%	-1.2 points
4, held 4th	Spigen	9.9%	9.9K	-18.2%	-0.8 points
5, held 5th	ESR	6.6%	6.6K	-33.3%	-2.2 points
6, held 6th	TORRAS	3.6%	3.6K	-18.2%	-0.3 points
7, held 7th	Ailun	2.4%	2.4K	0%	+0.3 points
8, held 8th	OtterBox	2.4%	2.4K	0%	+0.3 points
9, held 9th	Supershieldz	1.6%	1.6K	-15.8%	-0.1 points
10, held 10th	amFilm	1.3%	1.3K	0%	+0.1 points

1.ZAGG
39.5%
Held 1st. 39.7K estimated branded searches, +3.1% vs prior month. Share +5.5 points.
2.PanzerGlass
18%
Held 2nd. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.6 points.
3.Belkin
14.7%
Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
4.Spigen
9.9%
Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
5.ESR
6.6%
Held 5th. 6.6K estimated branded searches, -33.3% vs prior month. Share -2.2 points.
6.TORRAS
3.6%
Held 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
7.Ailun
2.4%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
8.OtterBox
2.4%
Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
9.Supershieldz
1.6%
Held 9th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.
10.amFilm
1.3%
Held 10th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

ZAGG, Belkin and 4 other brands sell other things too, so only their searches that name this product count here, like “invisibleshield”.

Which brand is most popular in search among screen protector brands worldwide?

10 brands

In October 2026, ZAGG was the most searched among screen protector brands worldwide, with an estimated 39.7K branded searches, 39.5% of all searches for the ten tracked by the Brandwave Brand Demand Index. PanzerGlass is in 2nd place, 21.5 percentage points behind at 18%.

Global screen protector brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
ZAGG	37.5% → 39.5%	50.6%Jun 2026	34%Sep 2026	1st
PanzerGlass	17.7% → 18%	19.6%Sep 2026	13.7%Jun 2026	2nd
Belkin	11.8% → 14.7%	16%Sep 2026	11.2%Jun 2026	3rd
Spigen	11.8% → 9.9%	12.1%Jul 2026	8.1%Jan 2026	4th
ESR	9.6% → 6.6%	9.6%Nov 2025	5.2%Aug 2026	5th
TORRAS	3.5% → 3.6%	3.9%Sep 2026	1.8%Jun 2026	6th
Ailun	2.3% → 2.4%	2.9%Jan 2026	2.1%Sep 2026	8th → 7th
OtterBox	2.9% → 2.4%	3.6%Mar 2026	2.1%Sep 2026	7th → 8th
Supershieldz	1.5% → 1.6%	2.3%Aug 2026	1.5%Jun 2026	10th → 9th
amFilm	1.5% → 1.3%	1.9%Dec 2025	1.1%Sep 2026	9th → 10th

Each finding as a sentence

Across the 12 months ending October 2026, ZAGG’s share of searches among screen protector brands worldwide increased from 37.5% to 39.5%.
Across the 12 months ending October 2026, Belkin’s share of searches among screen protector brands worldwide increased from 11.8% to 14.7%.
Across the 12 months ending October 2026, Spigen’s share of searches among screen protector brands worldwide decreased from 11.8% to 9.9%.
Across the 12 months ending October 2026, ESR’s share of searches among screen protector brands worldwide decreased from 9.6% to 6.6%.
Across the 12 months ending October 2026, ZAGG’s share of searches among screen protector brands worldwide peaked at 50.6% in June 2026 and was lowest at 34% in September 2026.
Across the 12 months ending October 2026, PanzerGlass’ share of searches among screen protector brands worldwide peaked at 19.6% in September 2026 and was lowest at 13.7% in June 2026.
Across the 12 months ending October 2026, Belkin’s share of searches among screen protector brands worldwide peaked at 16% in September 2026 and was lowest at 11.2% in June 2026.
Across the 12 months ending October 2026, Spigen’s share of searches among screen protector brands worldwide peaked at 12.1% in July 2026 and was lowest at 8.1% in January 2026.
Across the 12 months ending October 2026, ESR’s share of searches among screen protector brands worldwide peaked at 9.6% in November 2025 and was lowest at 5.2% in August 2026.
Across the 12 months ending October 2026, TORRAS’s share of searches among screen protector brands worldwide peaked at 3.9% in September 2026 and was lowest at 1.8% in June 2026.
Across the 12 months ending October 2026, OtterBox’s share of searches among screen protector brands worldwide peaked at 3.6% in March 2026 and was lowest at 2.1% in September 2026.
Across the 12 months ending October 2026, Ailun rose from 8th to 7th among screen protector brands worldwide.
Across the 12 months ending October 2026, OtterBox fell from 7th to 8th among screen protector brands worldwide.
Across the 12 months ending October 2026, Supershieldz rose from 10th to 9th among screen protector brands worldwide.
Across the 12 months ending October 2026, amFilm fell from 9th to 10th among screen protector brands worldwide.
Across the 12 months ending October 2026, PanzerGlass and TORRAS held steady: their share of searches among screen protector brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for screen protector brands worldwide in October 2026?

8 changes

In October 2026, ZAGG gained share of searches among screen protector brands worldwide, from 34% to 39.5%.
In October 2026, ESR lost share of searches among screen protector brands worldwide, from 8.7% to 6.6%.
In October 2026, PanzerGlass lost share of searches among screen protector brands worldwide, from 19.6% to 18%.
In October 2026, Belkin lost share of searches among screen protector brands worldwide, from 16% to 14.7%.
In October 2026, Spigen lost share of searches among screen protector brands worldwide, from 10.7% to 9.9%.
Estimated monthly branded searches for OtterBox worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in October 2026.
Estimated monthly branded searches for amFilm worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in October 2026.
Estimated monthly branded searches for TORRAS worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in October 2026.

How are branded searches counted for screen protector brands?

11 search terms

Each brand's share of searches among screen protector brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.