Brandwave

How popular isSpigen?

In October 2026, people searched for Spigen by name about 312,000 times worldwide, an 18.8% decrease from the previous year. These searches made up 9.9% of all global screen protector brand searches, placing Spigen fourth out of ten brands. When we asked both ChatGPT and Google AI Overviews about screen protector brands, Spigen appeared in three of the five answers and was the most recommended of the ten.

Search and AI answers in October 2026

Spigen is the fourth most searched of 10 competitors and the most recommended in the AI answers we collected.

  1. ZAGGShare of searches 39.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. PanzerGlassShare of searches 18%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BelkinShare of searches 14.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. SpigenShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. ESRShare of searches 6.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top screen protector brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spigen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Spigen is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spigen1st
  2. ZAGG2nd
  3. Belkin3rd
  4. amFilm4th
  5. ESR5th
  6. OtterBox6th
  7. PanzerGlass–
  8. TORRAS–
  9. Ailun–
  10. Supershieldz–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ZAGG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Belkin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spigen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • amFilm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TORRAS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OtterBox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PanzerGlass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ailun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Supershieldz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about screen protector brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Spigen compared with other screen protector brands worldwide?

Spigen against screen protector brands worldwide, by month

Share of searches by month for ZAGG, PanzerGlass, Belkin, Spigen, ESR, TORRAS, Ailun, OtterBox. The figures are in the table below the chart.

View monthly share of searches table
MonthZAGGPanzerGlassBelkinSpigenESRTORRASAilunOtterBoxSupershieldzamFilm
Nov 202537.5%17.7%11.8%11.8%9.6%3.5%2.3%2.9%1.5%1.5%
Dec 202543.3%14.3%11.7%9.5%9.5%2.8%2.3%2.8%1.9%1.9%
Jan 202645.7%14.8%12.1%8.1%8.1%2.4%2.9%2.9%1.5%1.5%
Feb 202642.7%16.4%13.4%9%7.3%2.7%2.7%2.7%1.8%1.4%
Mar 202646.1%14.9%12.2%8.1%6.7%3%2.4%3.6%1.6%1.6%
Apr 202646.8%15.1%12.3%8.3%6.7%2.4%2.4%3%1.6%1.3%
May 202647.3%15.2%12.5%8.3%6.8%2%2.5%2.5%1.6%1.3%
Jun 202650.6%13.7%11.2%9.1%6.1%1.8%2.2%2.7%1.5%1.2%
Jul 202645%14.8%12.1%12.1%5.4%1.9%2.4%2.9%1.9%1.3%
Aug 202644%14.2%14.2%11.6%5.2%2.3%2.3%2.8%2.3%1.2%
Sep 202634%19.6%16%10.7%8.7%3.9%2.1%2.1%1.7%1.1%
Oct 202639.5%18%14.7%9.9%6.6%3.6%2.4%2.4%1.6%1.3%

  1. 1.ZAGG

    39.5%

    Held 1st. 39.7K estimated branded searches, +3.1% vs prior month. Share +5.5 points.

  2. 2.PanzerGlass

    18%

    Held 2nd. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.6 points.

  3. 3.Belkin

    14.7%

    Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  4. 4.Spigen

    9.9%

    Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  5. 5.ESR

    6.6%

    Held 5th. 6.6K estimated branded searches, -33.3% vs prior month. Share -2.2 points.

  6. 6.TORRAS

    3.6%

    Held 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  7. 7.Ailun

    2.4%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.OtterBox

    2.4%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Supershieldz

    1.6%

    Held 9th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

  10. 10.amFilm

    1.3%

    Held 10th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

Spigen, ZAGG and 4 other brands sell other things too, so only their searches that name this product count here, like “spigen screen protector”.

Compare popularity between Spigen and its closest rivals

Every comparison with Spigen

21 comparisons

How has branded search demand for Spigen changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Spigen worldwide fell from 385K to 312K.
  • Across the 12 months ending October 2026, Spigen’s share of searches among screen protector brands worldwide decreased from 11.8% to 9.9%.
  • Across the 12 months ending October 2026, Spigen’s share of searches among screen protector brands worldwide peaked at 12.1% in July 2026 and was lowest at 8.1% in January 2026.

How did search popularity change for screen protector brands worldwide in October 2026?

6 changes

  1. In October 2026, ZAGG gained share of searches among screen protector brands worldwide, from 34% to 39.5%.

  2. In October 2026, ESR lost share of searches among screen protector brands worldwide, from 8.7% to 6.6%.

  3. In October 2026, PanzerGlass lost share of searches among screen protector brands worldwide, from 19.6% to 18%.

  4. In October 2026, Belkin lost share of searches among screen protector brands worldwide, from 16% to 14.7%.

  5. In October 2026, Spigen lost share of searches among screen protector brands worldwide, from 10.7% to 9.9%.

  6. Estimated monthly branded searches for OtterBox worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in October 2026.

How are Spigen’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Spigen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • spigen
  • spigen ipad case
  • spigen ipad cover
  • spigen screen protector
  • spigen tablet case

Do you work for Spigen? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Spigen compete?

Spigen is ranked by how often people search for it in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Phone accessory brands4th of 810.1%Show ranking
Phone case brands4th of 817.6%Show ranking
Screen protector brands4th of 109.9%Shown above
Tablet case brands5th of 73.2%Show ranking
Creator with pink hair and a pink jacket

Is Spigen your brand?

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