Brandwave

How popular isBelkin?

In October 2026, people searched for Belkin by name about 334,000 times worldwide, about the same as the previous year. These searches made up 14.7% of all global screen protector brand searches, placing Belkin third out of ten brands. When we asked both ChatGPT and Google AI Overviews about screen protector brands, Belkin appeared in three of the five answers and was the third most recommended of the ten.

Search and AI answers in October 2026

Belkin is the third most searched of 10 competitors and the third most recommended in the AI answers we collected.

  1. ZAGGShare of searches 39.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. PanzerGlassShare of searches 18%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BelkinShare of searches 14.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. SpigenShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. ESRShare of searches 6.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top screen protector brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Belkin was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Belkin is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spigen1st
  2. ZAGG2nd
  3. Belkin3rd
  4. amFilm4th
  5. ESR5th
  6. OtterBox6th
  7. PanzerGlass–
  8. TORRAS–
  9. Ailun–
  10. Supershieldz–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ZAGG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Belkin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spigen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • amFilm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TORRAS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OtterBox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PanzerGlass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ailun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Supershieldz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about screen protector brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Belkin compared with other screen protector brands worldwide?

Belkin against screen protector brands worldwide, by month

Share of searches by month for ZAGG, PanzerGlass, Belkin, Spigen, ESR, TORRAS, Ailun, OtterBox. The figures are in the table below the chart.

View monthly share of searches table
MonthZAGGPanzerGlassBelkinSpigenESRTORRASAilunOtterBoxSupershieldzamFilm
Nov 202537.5%17.7%11.8%11.8%9.6%3.5%2.3%2.9%1.5%1.5%
Dec 202543.3%14.3%11.7%9.5%9.5%2.8%2.3%2.8%1.9%1.9%
Jan 202645.7%14.8%12.1%8.1%8.1%2.4%2.9%2.9%1.5%1.5%
Feb 202642.7%16.4%13.4%9%7.3%2.7%2.7%2.7%1.8%1.4%
Mar 202646.1%14.9%12.2%8.1%6.7%3%2.4%3.6%1.6%1.6%
Apr 202646.8%15.1%12.3%8.3%6.7%2.4%2.4%3%1.6%1.3%
May 202647.3%15.2%12.5%8.3%6.8%2%2.5%2.5%1.6%1.3%
Jun 202650.6%13.7%11.2%9.1%6.1%1.8%2.2%2.7%1.5%1.2%
Jul 202645%14.8%12.1%12.1%5.4%1.9%2.4%2.9%1.9%1.3%
Aug 202644%14.2%14.2%11.6%5.2%2.3%2.3%2.8%2.3%1.2%
Sep 202634%19.6%16%10.7%8.7%3.9%2.1%2.1%1.7%1.1%
Oct 202639.5%18%14.7%9.9%6.6%3.6%2.4%2.4%1.6%1.3%

  1. 1.ZAGG

    39.5%

    Held 1st. 39.7K estimated branded searches, +3.1% vs prior month. Share +5.5 points.

  2. 2.PanzerGlass

    18%

    Held 2nd. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.6 points.

  3. 3.Belkin

    14.7%

    Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  4. 4.Spigen

    9.9%

    Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  5. 5.ESR

    6.6%

    Held 5th. 6.6K estimated branded searches, -33.3% vs prior month. Share -2.2 points.

  6. 6.TORRAS

    3.6%

    Held 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  7. 7.Ailun

    2.4%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.OtterBox

    2.4%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Supershieldz

    1.6%

    Held 9th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

  10. 10.amFilm

    1.3%

    Held 10th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

Belkin, ZAGG and 4 other brands sell other things too, so only their searches that name this product count here, like “belkin screen protector”.

Compare popularity between Belkin and its closest rivals

Every comparison with Belkin

40 comparisons

How has branded search demand for Belkin changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Belkin worldwide held steady, from 333K to 334K.
  • Across the 12 months ending October 2026, Belkin’s share of searches among screen protector brands worldwide increased from 11.8% to 14.7%.
  • Across the 12 months ending October 2026, Belkin’s share of searches among screen protector brands worldwide peaked at 16% in September 2026 and was lowest at 11.2% in June 2026.

How did search popularity change for screen protector brands worldwide in October 2026?

6 changes

  1. In October 2026, ZAGG gained share of searches among screen protector brands worldwide, from 34% to 39.5%.

  2. In October 2026, ESR lost share of searches among screen protector brands worldwide, from 8.7% to 6.6%.

  3. In October 2026, PanzerGlass lost share of searches among screen protector brands worldwide, from 19.6% to 18%.

  4. In October 2026, Belkin lost share of searches among screen protector brands worldwide, from 16% to 14.7%.

  5. In October 2026, Spigen lost share of searches among screen protector brands worldwide, from 10.7% to 9.9%.

  6. Estimated monthly branded searches for OtterBox worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in October 2026.

How are Belkin’s branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Belkin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • belkin
  • belkin battery pack
  • belkin boostcharge
  • belkin car phone mount
  • belkin charger
  • belkin dock
  • belkin docking station
  • belkin extension lead
  • belkin fast charger
  • belkin iphone charger
  • belkin kvm switch
  • belkin magsafe charger
  • belkin phone charger
  • belkin portable charger
  • belkin power bank
  • belkin screen protector
  • belkin thunderbolt dock
  • belkin usb c dock
  • belkin usb hub
  • belkin wireless charger
  • belkin wireless charging stand

Do you work for Belkin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Belkin compete?

Belkin is ranked by how often people search for it in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Phone accessory brands5th of 89.6%Show ranking
Power strip brands2nd of 627.5%Show ranking
Power bank brands4th of 87.7%Show ranking
Phone charger brands4th of 68.1%Show ranking
KVM switch brands7th of 70.55%Show ranking
Screen protector brands3rd of 1014.7%Shown above
Wireless charger brands3rd of 613.5%Show ranking
Extension lead brands5th of 60.54%Show ranking
USB hub brands7th of 81.3%Show ranking
MagSafe charger brands3rd of 44.3%Show ranking
Docking station brands5th of 65.3%Show ranking
Car phone mounts5th of 62.4%Show ranking
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