Brandwave

Belkin vs Cable Matters:Which is more popular?

In October 2026, Belkin had more branded searches than Cable Matters among USB hub brands worldwide. Belkin had about 1,000 branded searches, while Cable Matters had 110. Belkin made up 1.3% of all USB hub brand searches we track, and Cable Matters accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about USB hub brands, Belkin appeared in one of the five answers and Cable Matters in none.

Among USB hub brands worldwide in October 2026

Who do people search for more?

Belkin, about 9 searches for every 1 for Cable Matters

Belkin 1K searchesCable Matters 110 searches

Who does AI mention more?

Belkin, mentioned in 1 of 5 answers, Cable Matters in 0

Belkin in 1 of 5Cable Matters in 0 of 5

Follow Belkin vs Cable Matters and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top USB hub brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Belkin was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Cable Matters did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anker1st
  2. UGREEN2nd
  3. Plugable3rd
  4. Belkin4th
  5. Satechi5th
  6. Sabrent–
  7. AmazonBasics–
  8. Cable Matters–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Anker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UGREEN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Satechi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plugable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belkin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sabrent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AmazonBasics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cable Matters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about USB hub brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Belkin or Cable Matters more popular in search?

This chart shows how often people search Google for Belkin and Cable Matters by name. Each line represents a brand's share of searches for all eight USB hub brands we track, month by month, from English-language searches worldwide.

Belkin and Cable Matters among USB hub brands worldwide, by month

Share of searches by month for Belkin, Cable Matters. The figures are in the table below the chart.

View monthly share of searches table
MonthSatechiPlugableSabrentUGREENAnkerAmazonBasicsBelkinCable Matters
Nov 202557.6%11.9%11.5%7.7%6.3%3.4%1.5%0.14%
Dec 202554.5%12.1%13.3%7.3%7.3%4%1.4%0.15%
Jan 202653.4%11.9%13.1%7.1%8.7%3.9%1.7%0.17%
Feb 202651.6%11.5%12.6%8.4%10.3%3.7%1.7%0.19%
Mar 202653%11.8%10.6%7.1%12.9%3.1%1.4%0.16%
Apr 202649.9%12.6%10%8.1%12.2%3.6%3.6%0.11%
May 202654.1%12%10.8%8.8%8.8%3.9%1.3%0.17%
Jun 202648.2%14.8%14.4%9.6%7.9%3.5%1.5%0.19%
Jul 202660.3%11%9.9%8%6.6%2.9%1.2%0.17%
Aug 202657.2%10.4%11.4%9.4%7.6%2.8%1.2%0.13%
Sep 202658.4%10.6%9.6%9.6%7.8%2.8%1.2%0.09%
Oct 202653.4%11.9%10.7%10.7%8.7%3.2%1.3%0.15%

Belkin and Cable Matters sell other things too, so only their searches that name this product count here, like “belkin usb hub”.

How has branded search for Belkin and Cable Matters changed worldwide over the last 12 months?

3 findings
  • Belkin was ahead of Cable Matters in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Belkin’s share of searches among USB hub brands worldwide moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 1.3K to 1K.
  • Across the 12 months ending October 2026, Cable Matters’ share of searches among USB hub brands worldwide moved from 0.14% to 0.15%, and its estimated monthly branded searches moved from 120 to 110.

How did search popularity change for USB hub brands worldwide in October 2026?

1 change

  1. Estimated monthly branded searches for Belkin worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in October 2026.

How are Belkin’s and Cable Matters’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Belkin’s and Cable Matters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Belkin

1 branded search term

  • belkin usb hub

Cable Matters

2 branded search terms

  • cable matters usb c hub
  • cable matters usb hub

How the Brand Demand Index is measured

Other head-to-heads among USB hub brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free