Brandwave

Plugable vs Sabrent:Which is more popular?

In October 2026, Plugable had more branded searches than Sabrent among USB hub brands worldwide. Plugable had about 9,000 branded searches, while Sabrent had 8,100. Plugable made up 11.9% of all USB hub brand searches we track, and Sabrent accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about USB hub brands, Plugable appeared in two of the five answers and Sabrent in none.

Among USB hub brands worldwide in October 2026

Who do people search for more?

Plugable, about 11% more searches than Sabrent

Plugable 9K searchesSabrent 8.1K searches

Who does AI mention more?

Plugable, mentioned in 2 of 5 answers, Sabrent in 0

Plugable in 2 of 5Sabrent in 0 of 5

Who does AI recommend more?

Plugable, the only one of the two named

Plugable first in 2Sabrent never named

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Top USB hub brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Plugable was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sabrent did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anker1st
  2. UGREEN2nd
  3. Plugable3rd
  4. Belkin4th
  5. Satechi5th
  6. Sabrent–
  7. AmazonBasics–
  8. Cable Matters–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Anker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UGREEN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Satechi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plugable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belkin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sabrent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AmazonBasics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cable Matters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about USB hub brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Plugable or Sabrent more popular in search?

This chart shows how often people search Google for Plugable and Sabrent by name. Each line represents a brand's share of searches for all eight USB hub brands we track, month by month, from English-language searches worldwide.

Plugable and Sabrent among USB hub brands worldwide, by month

Share of searches by month for Plugable, Sabrent. The figures are in the table below the chart.

View monthly share of searches table
MonthSatechiPlugableSabrentUGREENAnkerAmazonBasicsBelkinCable Matters
Nov 202557.6%11.9%11.5%7.7%6.3%3.4%1.5%0.14%
Dec 202554.5%12.1%13.3%7.3%7.3%4%1.4%0.15%
Jan 202653.4%11.9%13.1%7.1%8.7%3.9%1.7%0.17%
Feb 202651.6%11.5%12.6%8.4%10.3%3.7%1.7%0.19%
Mar 202653%11.8%10.6%7.1%12.9%3.1%1.4%0.16%
Apr 202649.9%12.6%10%8.1%12.2%3.6%3.6%0.11%
May 202654.1%12%10.8%8.8%8.8%3.9%1.3%0.17%
Jun 202648.2%14.8%14.4%9.6%7.9%3.5%1.5%0.19%
Jul 202660.3%11%9.9%8%6.6%2.9%1.2%0.17%
Aug 202657.2%10.4%11.4%9.4%7.6%2.8%1.2%0.13%
Sep 202658.4%10.6%9.6%9.6%7.8%2.8%1.2%0.09%
Oct 202653.4%11.9%10.7%10.7%8.7%3.2%1.3%0.15%

How has branded search for Plugable and Sabrent changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending October 2026: Sabrent took it in December 2025, Plugable took it in March 2026, Sabrent took it in August 2026, Plugable took it in September 2026.
  • Across the 12 months ending October 2026, Plugable’s share of searches among USB hub brands worldwide held steady at 11.9%, and its estimated monthly branded searches moved from 10.2K to 9K.
  • Across the 12 months ending October 2026, Sabrent’s share of searches among USB hub brands worldwide moved from 11.5% to 10.7%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

How did search popularity change for USB hub brands worldwide in October 2026?

2 changes
  1. In October 2026, Plugable gained share of searches among USB hub brands worldwide, from 10.6% to 11.9%.

  2. In October 2026, Sabrent gained share of searches among USB hub brands worldwide, from 9.6% to 10.7%.

How are Plugable’s and Sabrent’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Plugable’s and Sabrent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Plugable

2 branded search terms

  • plugable
  • plugable docking station

Sabrent

1 branded search term

  • sabrent

How the Brand Demand Index is measured

Other head-to-heads among USB hub brands

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