Brandwave

How popular isCable Matters?

In October 2026, people searched for Cable Matters by name about 10,000 times worldwide, an 18.1% decrease from the previous year. These searches made up 0.15% of all global USB hub brand searches, placing Cable Matters eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about USB hub brands, Cable Matters did not appear in any of the answers.

Search and AI answers in October 2026

Cable Matters is the eighth most searched of 8 competitors and not named in the AI answers we collected.

  1. SatechiShare of searches 53.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. PlugableShare of searches 11.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. SabrentShare of searches 10.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. UGREENShare of searches 10.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Cable MattersShare of searches 0.15%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

Cable Matters website (opens in a new tab)

Follow Cable Matters and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top USB hub brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cable Matters did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anker1st
  2. UGREEN2nd
  3. Plugable3rd
  4. Belkin4th
  5. Satechi5th
  6. Sabrent–
  7. AmazonBasics–
  8. Cable Matters–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Anker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UGREEN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Satechi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plugable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belkin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sabrent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AmazonBasics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cable Matters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about USB hub brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How often do people search for Cable Matters compared with other USB hub brands worldwide?

Cable Matters against USB hub brands worldwide, by month

Share of searches by month for Satechi, Plugable, Sabrent, UGREEN, Anker, AmazonBasics, Cable Matters. The figures are in the table below the chart.

View monthly share of searches table
MonthSatechiPlugableSabrentUGREENAnkerAmazonBasicsBelkinCable Matters
Nov 202557.6%11.9%11.5%7.7%6.3%3.4%1.5%0.14%
Dec 202554.5%12.1%13.3%7.3%7.3%4%1.4%0.15%
Jan 202653.4%11.9%13.1%7.1%8.7%3.9%1.7%0.17%
Feb 202651.6%11.5%12.6%8.4%10.3%3.7%1.7%0.19%
Mar 202653%11.8%10.6%7.1%12.9%3.1%1.4%0.16%
Apr 202649.9%12.6%10%8.1%12.2%3.6%3.6%0.11%
May 202654.1%12%10.8%8.8%8.8%3.9%1.3%0.17%
Jun 202648.2%14.8%14.4%9.6%7.9%3.5%1.5%0.19%
Jul 202660.3%11%9.9%8%6.6%2.9%1.2%0.17%
Aug 202657.2%10.4%11.4%9.4%7.6%2.8%1.2%0.13%
Sep 202658.4%10.6%9.6%9.6%7.8%2.8%1.2%0.09%
Oct 202653.4%11.9%10.7%10.7%8.7%3.2%1.3%0.15%

  1. 1.Satechi

    53.4%

    Held 1st. 40.5K estimated branded searches, -18.2% vs prior month. Share -5 points.

  2. 2.Plugable

    11.9%

    Held 2nd. 9K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Sabrent

    10.7%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.UGREEN

    10.7%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. 5.Anker

    8.7%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.9 points.

  6. 6.AmazonBasics

    3.2%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Belkin

    1.3%

    Held 7th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Cable Matters

    0.15%

    Held 8th. 110 estimated branded searches, +37.5% vs prior month. Share +0.1 points.

Cable Matters, UGREEN and 2 other brands sell other things too, so only their searches that name this product count here, like “cable matters usb hub”.

Compare popularity between Cable Matters and its closest rivals

Every comparison with Cable Matters

7 comparisons

How has branded search demand for Cable Matters changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Cable Matters worldwide fell from 12.2K to 10K.
  • Across the 12 months ending October 2026, Cable Matters’ share of searches among USB hub brands worldwide held steady, from 0.14% to 0.15%.

How did search popularity change for USB hub brands worldwide in October 2026?

6 changes

  1. In October 2026, Plugable gained share of searches among USB hub brands worldwide, from 10.6% to 11.9%.

  2. In October 2026, Sabrent gained share of searches among USB hub brands worldwide, from 9.6% to 10.7%.

  3. In October 2026, UGREEN gained share of searches among USB hub brands worldwide, from 9.6% to 10.7%.

  4. In October 2026, Anker gained share of searches among USB hub brands worldwide, from 7.8% to 8.7%.

  5. In October 2026, Satechi lost share of searches among USB hub brands worldwide, from 58.4% to 53.4%.

  6. Estimated monthly branded searches for Belkin worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in October 2026.

How are Cable Matters’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Cable Matters’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cable matters
  • cable matters usb c hub
  • cable matters usb hub

Do you work for Cable Matters? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Cable Matters your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free