AmazonBasics vs Cable Matters:Which is more popular?
In October 2026, AmazonBasics had more branded searches than Cable Matters among USB hub brands worldwide. AmazonBasics had about 2,400 branded searches, while Cable Matters had 110. AmazonBasics made up 3.2% of all USB hub brand searches we track, and Cable Matters accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about USB hub brands, neither AmazonBasics nor Cable Matters appeared in any of the five answers.
Who do people search for more?
AmazonBasics, about 22 searches for every 1 for Cable Matters
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
Follow AmazonBasics vs Cable Matters and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top USB hub brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither AmazonBasics nor Cable Matters showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Anker1st
UGREEN2nd
Plugable3rd
Belkin4th
Satechi5th
Sabrent–- AmazonBasics–
Cable Matters–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Anker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- UGREEN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Satechi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Plugable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Belkin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sabrent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AmazonBasics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cable Matters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about USB hub brands
5 answers
Asked ChatGPT
“Which USB hub brand should I buy?”
Asked ChatGPT
“What are the best USB hub brands?”
Asked ChatGPT
“What's the best USB hub brand for more laptop ports?”
Searched Google, AI Overview
“usb c hub”
Searched Google, AI Overview
“usb hub for laptop”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is AmazonBasics or Cable Matters more popular in search?
This chart shows how often people search Google for AmazonBasics and Cable Matters by name. Each line represents a brand's share of searches for all eight USB hub brands we track, month by month, from English-language searches worldwide.
Share of searches by month for AmazonBasics, Cable Matters. The figures are in the table below the chart.
View monthly share of searches table
| Month | Satechi | Plugable | Sabrent | UGREEN | Anker | AmazonBasics | Belkin | Cable Matters |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 57.6% | 11.9% | 11.5% | 7.7% | 6.3% | 3.4% | 1.5% | 0.14% |
| Dec 2025 | 54.5% | 12.1% | 13.3% | 7.3% | 7.3% | 4% | 1.4% | 0.15% |
| Jan 2026 | 53.4% | 11.9% | 13.1% | 7.1% | 8.7% | 3.9% | 1.7% | 0.17% |
| Feb 2026 | 51.6% | 11.5% | 12.6% | 8.4% | 10.3% | 3.7% | 1.7% | 0.19% |
| Mar 2026 | 53% | 11.8% | 10.6% | 7.1% | 12.9% | 3.1% | 1.4% | 0.16% |
| Apr 2026 | 49.9% | 12.6% | 10% | 8.1% | 12.2% | 3.6% | 3.6% | 0.11% |
| May 2026 | 54.1% | 12% | 10.8% | 8.8% | 8.8% | 3.9% | 1.3% | 0.17% |
| Jun 2026 | 48.2% | 14.8% | 14.4% | 9.6% | 7.9% | 3.5% | 1.5% | 0.19% |
| Jul 2026 | 60.3% | 11% | 9.9% | 8% | 6.6% | 2.9% | 1.2% | 0.17% |
| Aug 2026 | 57.2% | 10.4% | 11.4% | 9.4% | 7.6% | 2.8% | 1.2% | 0.13% |
| Sep 2026 | 58.4% | 10.6% | 9.6% | 9.6% | 7.8% | 2.8% | 1.2% | 0.09% |
| Oct 2026 | 53.4% | 11.9% | 10.7% | 10.7% | 8.7% | 3.2% | 1.3% | 0.15% |
Cable Matters sells other things too, so only its searches that name this product count here, like “cable matters usb hub”.
How has branded search for AmazonBasics and Cable Matters changed worldwide over the last 12 months?
3 findings
- AmazonBasics was ahead of Cable Matters in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, AmazonBasics’ share of searches among USB hub brands worldwide moved from 3.4% to 3.2%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending October 2026, Cable Matters’ share of searches among USB hub brands worldwide moved from 0.14% to 0.15%, and its estimated monthly branded searches moved from 120 to 110.
How did search popularity change for USB hub brands worldwide in October 2026?
1 change
Estimated monthly branded searches for AmazonBasics worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in October 2026.
How are AmazonBasics’ and Cable Matters’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using AmazonBasics’ and Cable Matters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AmazonBasics
1 branded search term
- amazonbasics
Cable Matters
2 branded search terms
- cable matters usb c hub
- cable matters usb hub
Other head-to-heads among USB hub brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.