Brandwave

How popular isAmazonBasics in search?

In August 2026, there were an estimated 2.4K branded searches for AmazonBasics worldwide which is down 17.2% over the last 11 months. AmazonBasics holds 0.11% estimated Share of Search among USB hub brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Anker63.8%
  2. UGREEN25.9%
  3. Belkin9.5%
  4. Sabrent0.47%
  5. Plugable0.25%
  6. AmazonBasics0.11%
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Where does AmazonBasics compete?

AmazonBasics is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
USB hub brands6th of 60.11%Shown below
Luggage scale brands3rd of 60.18%Show ranking
Laminator brands6th of 60.2%Show ranking
Packing cube brands5th of 60.64%Show ranking
Notice board brands2nd of 62.5%Show ranking
Whiteboard brands2nd of 62.5%Show ranking
Monitor stand brands5th of 63.5%Show ranking

Which USB hub brands compete with AmazonBasics?

AmazonBasics against USB hub brands worldwide, by month

Share of Search by month for Anker, UGREEN, Belkin, AmazonBasics. The figures are in the table below the chart.

View monthly share of search table
MonthAnkerUGREENBelkinSabrentPlugableAmazonBasics
Oct 202560.9%27.9%10.2%0.5%0.34%0.15%
Nov 202561.7%27.3%10%0.49%0.33%0.14%
Dec 202560.2%28.3%10.4%0.62%0.34%0.19%
Jan 202661.9%27.1%9.9%0.6%0.32%0.18%
Feb 202661.7%27.2%10%0.6%0.33%0.18%
Mar 202663.8%25.8%9.4%0.47%0.31%0.14%
Apr 202664.8%26.4%7.9%0.39%0.32%0.14%
May 202663.7%26%9.5%0.38%0.26%0.14%
Jun 202663.6%26%9.5%0.47%0.31%0.11%
Jul 202663.9%27.2%8.2%0.4%0.27%0.12%
Aug 202663.8%25.9%9.5%0.47%0.25%0.11%
Sep 2026——————

  1. 1.Anker

    63.8%

    Held 1st. 1.4M estimated branded searches, +4.9% vs prior month. Share -0.1 points.

  2. 2.UGREEN

    25.9%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -1.3 points.

  3. 3.Belkin

    9.5%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +1.3 points.

  4. 4.Sabrent

    0.47%

    Held 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  5. 5.Plugable

    0.25%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.AmazonBasics

    0.11%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between AmazonBasics and its closest rivals

How has branded search demand for AmazonBasics changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for AmazonBasics worldwide fell from 2.9K to 2.4K.
  • Across the 11 months ending August 2026, AmazonBasics’ estimated Share of Search among USB hub brands worldwide held steady, from 0.15% to 0.11%.

How did search popularity change for USB hub brands worldwide in August 2026?

  1. In August 2026, Belkin gained estimated Share of Search among USB hub brands worldwide, from 8.2% to 9.5%.

  2. In August 2026, UGREEN lost estimated Share of Search among USB hub brands worldwide, from 27.2% to 25.9%.

  3. Estimated monthly branded searches for Anker worldwide rose 13.2% over 11 measured months, from 1.2M to 1.4M in August 2026.

  4. Estimated monthly branded searches for Plugable worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

  5. Estimated monthly branded searches for AmazonBasics worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How is AmazonBasics measured?

Brandwave collects information about searches that people make online using AmazonBasics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • amazonbasics

Do you work for AmazonBasics? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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