Brandwave

AmazonBasics vs Satechi:Which is more popular?

In September 2026, Satechi had more branded searches than AmazonBasics among USB hub brands worldwide. Satechi had about 49,500 branded searches, while AmazonBasics had 2,400. Satechi made up 2.1% of all USB hub brand searches we track, and AmazonBasics accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about USB hub brands, Satechi appeared in two of the five answers and AmazonBasics in none.

Among USB hub brands worldwide in September 2026

Who do people search for more?

Satechi, about 21 searches for every 1 for AmazonBasics

Satechi 49.5K searchesAmazonBasics 2.4K searches

Who does AI mention more?

Satechi, mentioned in 2 of 5 answers, AmazonBasics in 0

Satechi in 2 of 5AmazonBasics in 0 of 5

Who does AI recommend more?

Satechi, the only one of the two named

Satechi first in 2AmazonBasics never named

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Top USB hub brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Satechi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. AmazonBasics did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anker1st
  2. UGREEN2nd
  3. Plugable3rd
  4. Belkin4th
  5. Satechi5th
  6. Sabrent–
  7. AmazonBasics–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Anker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UGREEN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Satechi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plugable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belkin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sabrent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AmazonBasics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about USB hub brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is AmazonBasics or Satechi more popular in search?

This chart shows how often people search Google for AmazonBasics and Satechi by name. Each line represents a brand's share of searches for all seven USB hub brands we track, month by month, from English-language searches worldwide.

AmazonBasics and Satechi among USB hub brands worldwide, by month

Share of searches by month for Satechi, AmazonBasics. The figures are in the table below the chart.

View monthly share of searches table
MonthAnkerUGREENBelkinSatechiPlugableSabrentAmazonBasics
Oct 202551.2%31.6%13.8%2.1%0.56%0.51%0.15%
Nov 202550.7%31.8%13.9%2.5%0.52%0.5%0.15%
Dec 202550.1%31.7%14.3%2.5%0.55%0.61%0.18%
Jan 202650.4%31.9%13.8%2.5%0.55%0.61%0.18%
Feb 202650.7%31.9%13.6%2.5%0.55%0.61%0.18%
Mar 202650.8%32.2%13.3%2.5%0.56%0.5%0.15%
Apr 202652.1%33%11.7%2.1%0.53%0.42%0.15%
May 202651%32.3%13.6%2.1%0.46%0.41%0.15%
Jun 202650.9%32.7%13.6%1.7%0.52%0.5%0.12%
Jul 202650.8%33.4%12.3%2.5%0.46%0.41%0.12%
Aug 202648.9%33.3%14.3%2.4%0.44%0.48%0.12%
Sep 202651.2%33.8%12.1%2.1%0.38%0.34%0.1%

How has the AmazonBasics and Satechi comparison changed over the last 12 months?

3 findings
  • Satechi was ahead of AmazonBasics in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AmazonBasics’ share of searches among USB hub brands worldwide moved from 0.15% to 0.1%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Satechi’s share of searches among USB hub brands worldwide held steady at 2.1%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

How did search popularity change for USB hub brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Satechi worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

  2. Estimated monthly branded searches for AmazonBasics worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AmazonBasics’ and Satechi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AmazonBasics

1 branded search term

  • amazonbasics

Satechi

1 branded search term

  • satechi

How the Brand Demand Index is measured

Other head-to-heads among USB hub brands

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