Brandwave

How popular isAmazonBasics in search?

In August 2026, there were an estimated 2.4K branded searches for AmazonBasics worldwide which is down 17.2% over the last 11 months. AmazonBasics holds 0.64% estimated Share of Search among packing cube brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Peak Design56.1%
  2. Sea to Summit29.2%
  3. Eagle Creek13.1%
  4. TravelWise0.77%
  5. AmazonBasics0.64%
  6. Gonex0.13%
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Which packing cube brands compete with AmazonBasics?

AmazonBasics against packing cube brands worldwide, by month

Share of Search by month for Peak Design, Sea to Summit, Eagle Creek, AmazonBasics. The figures are in the table below the chart.

View monthly share of search table
MonthPeak DesignSea to SummitEagle CreekTravelWiseAmazonBasicsGonex
Oct 202566.2%18.9%12.7%1.1%0.91%0.12%
Nov 202568.3%19.3%10.6%0.94%0.76%0.1%
Dec 202566.4%18.8%12.6%0.9%1.1%0.15%
Jan 202663.4%22.2%12.1%1.1%1.1%0.14%
Feb 202663.3%22.1%12.1%1.3%1.1%0.14%
Mar 202663.8%22.1%12.1%1.1%0.87%0.12%
Apr 202659.2%25%13.7%0.98%0.98%0.13%
May 202659.1%25.3%13.8%0.81%0.81%0.11%
Jun 202659.2%25.3%13.9%0.81%0.67%0.13%
Jul 202651.2%32.5%14.6%0.86%0.71%0.14%
Aug 202656.1%29.2%13.1%0.77%0.64%0.13%
Sep 2026——————

  1. 1.Peak Design

    56.1%

    Held 1st. 211K estimated branded searches, +21.9% vs prior month. Share +4.9 points.

  2. 2.Sea to Summit

    29.2%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -3.3 points.

  3. 3.Eagle Creek

    13.1%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.TravelWise

    0.77%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.AmazonBasics

    0.64%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Gonex

    0.13%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between AmazonBasics and its closest rivals

How has branded search demand for AmazonBasics changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for AmazonBasics worldwide fell from 2.9K to 2.4K.
  • Across the 11 months ending August 2026, AmazonBasics’ estimated Share of Search among packing cube brands worldwide held steady, from 0.91% to 0.64%.

How did search popularity change for packing cube brands worldwide in August 2026?

  1. In August 2026, Peak Design gained estimated Share of Search among packing cube brands worldwide, from 51.2% to 56.1%.

  2. In August 2026, Sea to Summit lost estimated Share of Search among packing cube brands worldwide, from 32.5% to 29.2%.

  3. In August 2026, Eagle Creek lost estimated Share of Search among packing cube brands worldwide, from 14.6% to 13.1%.

  4. Estimated monthly branded searches for Gonex worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

  5. Estimated monthly branded searches for TravelWise worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

  6. Estimated monthly branded searches for AmazonBasics worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

Where does AmazonBasics compete?

AmazonBasics is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
USB hub brands6th of 60.11%Show ranking
Luggage scale brands3rd of 60.18%Show ranking
Laminator brands6th of 60.2%Show ranking
Packing cube brands5th of 60.64%Shown above
Notice board brands2nd of 62.5%Show ranking
Whiteboard brands2nd of 62.5%Show ranking
Monitor stand brands5th of 63.5%Show ranking

How is AmazonBasics measured?

Brandwave collects information about searches that people make online using AmazonBasics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • amazonbasics

Do you work for AmazonBasics? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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