Brandwave

How popular isGhent?

In September 2026, people searched for Ghent by name about 260 times worldwide, about the same as the previous year. These searches made up 0.22% of all global whiteboard brand searches, placing Ghent seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about whiteboard brands, Ghent appeared in three of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Ghent is the seventh most searched of 8 competitors and the second most recommended in AI answers.

  1. NoboShare of searches 91.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. U BrandsShare of searches 3.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. AmazonBasicsShare of searches 2.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. VIZ-PROShare of searches 1.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. GhentShare of searches 0.22%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top whiteboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ghent was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ghent is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Quartet1st
  2. Ghent2nd
  3. U Brands3rd
  4. VIZ-PRO4th
  5. Nobo–
  6. AmazonBasics–
  7. Bi-Office–
  8. Rocket–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • U Brands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VIZ-PRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quartet3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ghent3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nobo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AmazonBasics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bi-Office0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rocket0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about whiteboard brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which whiteboard brands compete with Ghent?

Ghent against whiteboard brands worldwide, by month

Share of searches by month for Nobo, U Brands, AmazonBasics, Ghent. The figures are in the table below the chart.

View monthly share of searches table
MonthNoboU BrandsAmazonBasicsVIZ-PROBi-OfficeQuartetGhentRocket
Oct 202584.1%7.5%4.3%1.8%1.4%0.54%0.36%—
Nov 202586.2%6.3%3.6%1.5%1.5%0.56%0.24%—
Dec 202586.7%5.2%4.7%1.5%1.2%0.56%0.25%—
Jan 202682.3%7.3%5.7%1.8%1.8%0.8%0.35%—
Feb 202683.9%7.5%4.5%1.4%1.8%0.54%0.44%—
Mar 202683.8%7.5%4.4%1.4%1.8%0.66%0.54%—
Apr 202684.2%7.5%4.4%1.4%1.4%0.67%0.45%—
May 202687.3%5.2%3.9%1.5%1.2%0.57%0.31%—
Jun 202688%5.2%3.4%1.2%1.2%0.57%0.38%—
Jul 202687.2%6.4%3.2%1.2%1%0.57%0.46%—
Aug 202689.3%5.3%2.7%0.99%0.87%0.47%0.32%—
Sep 202691.5%3.7%2.3%1.1%0.83%0.4%0.22%—

  1. 1.Nobo

    91.5%

    Held 1st. 110K estimated branded searches, +21.5% vs prior month. Share +2.2 points.

  2. 2.U Brands

    3.7%

    Held 2nd. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.7 points.

  3. 3.AmazonBasics

    2.3%

    Held 3rd. 2.7K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.VIZ-PRO

    1.1%

    Held 4th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

  5. 5.Bi-Office

    0.83%

    Held 5th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

  6. 6.Quartet

    0.4%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Ghent

    0.22%

    Held 7th. 260 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  8. —.Rocket

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Ghent and its closest rivals

Every comparison with Ghent

6 comparisons

How has branded search demand for Ghent changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ghent worldwide held steady at 260.
  • Across the 12 months ending September 2026, Ghent’s share of searches among whiteboard brands worldwide held steady, from 0.36% to 0.22%.

How did search popularity change for whiteboard brands worldwide in September 2026?

4 changes

  1. In September 2026, Nobo gained share of searches among whiteboard brands worldwide, from 89.3% to 91.5%.

  2. In September 2026, U Brands lost share of searches among whiteboard brands worldwide, from 5.3% to 3.7%.

  3. AmazonBasics’ share of searches among whiteboard brands worldwide has lost ground for 3 months in a row, from 3.4% to 2.3% in September 2026.

  4. Estimated monthly branded searches for Quartet worldwide rose 23.1% over 12 measured months, from 390 to 480 in September 2026.

How are Ghent’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Ghent’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ghent whiteboard

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How the Brand Demand Index is measured

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